Remove Fundraising Remove Philanthropy Remove Psychology Remove Values
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Fundraising Metrics Vs. The Natural Rhythms of Philanthropy

iMarketSmart

It is also cited to justify any and all fundraising metrics. When we overmeasure or measure the wrong things, we render fundraising mechanical, awkward, unsatisfying, and unsuccessful. “If you can’t measure it, you can’t improve it.” The author is the great Peter Drucker. It’s apt.

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Fundraising Success: Leveraging Your Value Propositions

iMarketSmart

Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid. Those that believe the cost outweighed the value are highly unlikely to give, no matter how little they paid.

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Fundraising Success: The Road Less Valued

iMarketSmart

I began noticing the disparities early in my fundraising career. Much of the fundraising advice shared at professional conferences did not seem to accurately reflect what I was experiencing with donors. I began asking myself if the seemingly ill-suited advice was: Celebrating the fundraiser more than the donor?

Values 52
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The Real Way to Raise Money

iMarketSmart

” To some degree, for sure, but what money can buy won’t come close to what it can’t in creating life-changing donor experiences and inspiring genuine, breath-taking philanthropy. Jim Langley is the president of Langley Innovations.

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Fundraising’s Worst Oversimplification

iMarketSmart

Fundraising’s worst oversimplification is: “People give because they’re asked.” Isn’t the same true of fundraising or, more appropriately, philanthropic facilitation? Don’t most donors give because their values and purposes mesh with an institution’s mission?

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Effective Fundraising Strategy is Rooted In Fundraising Fact

iMarketSmart

Everyone Is entitled to their own fundraising opinions but not their own fundraising facts. That’s what the brilliant Daniel Patrick Moynihan said, without the reference to fundraising, of course. And imagine how much more we could achieve if we did a better job of aligning fundraising strategy with fundraising fact.

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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?