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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it.

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For the Love of Humankind: End of Year Fundraising for Community impact

Kivi's Nonprofit Communications Blog

Each position uniquely plays a vital role in fundraising. So the real question that needs to be answered is: why are we in service to fundraise? Together, our organization’s marketing, fundraising and strategy should be grounded in the well-being of humanity. The answer should simply be “ For the love of humankind.” .

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

3 Powerful Virtual Fundraising Ideas for Nonprofits. Are you looking to boost your Nonprofit’s Fundraising? Check out these 3 powerful virtual fundraising ideas and how you can get started. Commonly given as grants for scientific or sociological research, free-of-charge in most cases. More than 1.5 Target financing.

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Is fundraising hurting itself?

Fundraising Coach

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?" So fundraising is a profession, right?

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

To prove to them that they do, write fundraising emails that demonstrate each donor’s personal impact. Create templates for campaign updates and fundraising appeals that fill in with each donor’s name, gift size, and tangible impact. In total, we raised [$Total Revenue] to support the local animal shelter.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

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Safety First: CEO Grows Organization, Leads Communities By Doing The Right Thing

Fundraising Leadership

While she did later return to earn a bachelors in sociology from College of New Rochelle and a masters in nonprofit and organizational management from Maris College School of Management, Chan Shue joined the NYPD in 1993. “I stopped going to school to take care of my dad. I take care of everyone,” Chan Shue says. They call me Mother Teresa.”