Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 24, 2023

These immersive technologies are used in a range of fields streaming from marketing, training, gaming, and production to customer service. Within the retail and ecommerce realm, virtual reality specifically has proven to be a reliable tool for many business complexities. Consumers today love fast things. However, not any more.

Retail 52

Retail Technology Production Manufacturing 52

Top Nonprofits

MARCH 29, 2024

In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. Consumers trust these local news sources to keep them up-to-date on what is going on in the community.

Participation and motivation 52

Participation and motivation Retail Production Environmental 52

Stanford Social Innovation Review

FEBRUARY 26, 2024

In January 2024, over 300 organizations globally, from across industries and the financial sector, committed to nature-related disclosures based on TNFD’s recommendations, published just months prior. Thus, biodiversity loss presents a tangible operational risk to these industries. Secondarily, reintroducing biodiversity features (e.g.,

Public and Social Policy 98

Public and Social Policy Agriculture Manufacturing Environmental 98

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

It recognizes that consumers often use multiple devices and platforms during their purchasing journey, and aims to create a seamless and connected experience across all of them. This level of personalization is crucial in today’s competitive market, where consumers expect brands to understand and cater to their unique needs.

Marketing 52

Marketing Marketing Ethics Retail 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 26, 2023

Gone are the days of one-size-fits-all advertising; AI enables businesses to deliver personalized content that speaks directly to consumers’ needs and desires. Predictive Analytics for Future Insights These companies also utilize predictive analytics to gain insights into future trends and consumer behavior.

Advertising 52

Advertising Marketing Marketing Retail 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 14, 2023

Exploring the Future of Shopping: How Social Commerce is Changing the Retail Landscape. In this blog post, we’re going to take a deep dive into t he world of social commerce and explore how it’s revolutionizing the retail industry. And retailers are taking notice. Understanding Social Commerce Business.

Retail 52

Retail Production Technology Marketing 52

Selfish Giving

OCTOBER 18, 2011

The Details: Wear your jeans to work on Denim Day in exchange for a $5 contribution to Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Consumers can also show their support by adding a pink ribbon to Dick’s “Endless Ribbon” Facebook initiative. Program: Lee Jeans National Denim Day.

Retail 272

Retail Production Foundations Marketing 272

Stanford Social Innovation Review

OCTOBER 24, 2022

For example, any company, no matter its industry, can build an “anchor” facility in a low-income community that employs local residents and supports their well-being. Businesses must also design new products and services, particularly health care solutions, with the needs of a diverse set of consumers and communities in mind.

Health 89

Health Public and Social Policy Environmental Governance 89

Selfish Giving

JANUARY 3, 2017

For More Information: CauseTalk Radio Ep167 If You Liked This Promotion, You'll Like: Retailers Have a New Option. Promotion: Fundraiser for the Planet Partners: Patagonia, Grassroot Environmental Organizations Why I Picked It: Last year, I admired outdoor retailer REI for closing its stores so its employees and customers could #OptOutside.

Marketing 214

Marketing Marketing Retail Food 214

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 23, 2024

A new innovative approach to industry, making exceptional CX not only an aspiration but a reality. Consumers who experience a personalized shopping journey are 56% more likely to become repeat buyers. 65% of customers believe AI should save them time when contacting a business, highlighting the expectation for efficiency.

Ethics 52

Ethics Technology Retail Healthcare 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 14, 2021

How Smart Technologies Help In Crop Production. Check out how Smart Technologies help in Crop Production. Thanks to the industrial revolution, farmers have minimized the use of manual labor tools and are now adopting high-tech solutions to increase the efficiency of land cultivation. Bayer is known as a pharmaceutical company.

Production 52

Production Technology Agriculture Manufacturing 52

NonProfit Quarterly

NOVEMBER 9, 2022

The product of historic policies and practices that blocked Black people from gaining wealth while simultaneously creating pathways to wealth for white Americans , the issue continues to plague our country. Racial and gender wealth inequality is a longstanding American embarrassment. The legacy of such practices continues today.

Public and Social Policy 113

Public and Social Policy Governance Retail Finance 113

Nonprofit Tech for Good

NOVEMBER 4, 2021

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good.

Ethics 129

Ethics Children Poverty Education 129

Nonprofit Marketing Insights by GlobalOwls

JULY 22, 2021

Plastic pollution is causing plenty of problems for the atmosphere, oceans, lands – basically the entire earth – but still we are not slowing down our plastic production. Over the last 100 years, plastic production has increased over 200 times. Connecting Plastic Waste to Consumers for Circular Economy.

Retail 52

Retail Technology Governance Manufacturing 52

Selfish Giving

MARCH 25, 2010

In reality, they will be committing the same mistake many marketers made when they attempted to brand their products green. But I also believe this cynicism for cause marketing will lead to a better industry that is more responsible, accountable and successful. Consumers are already getting smart to which campaigns are legit.

Marketing 199

Marketing Marketing Retail Culture 199

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 15, 2022

We are continuously on the lookout for top talent in our industry, therefore we make it a point to follow talent in our region on a regular basis and design outstanding retention programs and rewards. Be the first to know when a consumer leaves a negative review or when someone praises your company online. Make a call to them.

Social Enterprise 52

Social Enterprise Social Enterprise Culture Retail 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 17, 2021

Product branding, corporate branding, personal branding, and even service branding are all examples of branding. A well-crafted brand strategy considers all aspects of your market, specialty, product or service offerings, competitors, and customers. Don’t you think it’s true that products are never just products?

Production 52

Production Advertising Values Marketing 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

It should contain various consumer behavior habits in the relevant industry, the study of the market turbulence and the risks, market growth or decline tendencies, and the socio-cultural aspect of your development. Study the perception of your brand in the industry and focus on those positive aspects of positioning.

Marketing 52

Marketing Marketing Ethics Environmental 52

Selfish Giving

MARCH 29, 2010

It’s fundraising for the masses that either asks shoppers for a small donation when they checkout, or makes a donation to their favorite causes when they purchase a product. You should be clear on how much you want the consumer to contribute, whether that be a $1, $2 or even $5. Cause marketing asks always have a ceiling.

Marketing 167

Marketing Marketing Retail Health 167

Stanford Social Innovation Review

APRIL 27, 2023

According to IBM’s research, “While these [budget, technology, and talent] barriers are common across sectors, nuances of the nonprofit industry intensify the effects. Anatomy of a Data Ecosystem Data ecosystems exist in many fields: finance, health care, retail, entertainment, elections, and even sports.

Public and Social Policy 96

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 96

Selfish Giving

JULY 29, 2010

They even went as far to say that brands in the gaming, consumer electronics and sportswear industry should test LBM. And with it how products and services are marketed to us when we are in or near our favorite businesses. Here are a five reasons why nonprofits should stick with location-based marketing. Forget the players.

Marketing 189

Marketing Marketing Retail Education 189

iMarketSmart

JULY 24, 2023

In experiments, this happens after Writing about one’s own greediness or selfishness,[34] Making an accidental unfair split of money,[35] Using a counterfeit luxury product,[36] or Failing at a task that could have helped another.[37] In another example, combining a charitable gift with a product can sometimes increases sales.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

NonProfit Quarterly

JANUARY 18, 2024

Why It’s Time to Address the Entrenched Cultural and Legal Design of the Utility System The technical complexity of the utility industry and its laws and regulations have kept its workings largely outside the public eye—and that’s not an accident. 8 This system of publicly regulated monopoly utilities is still with us today.

Energy 81

Energy Law Governance Public and Social Policy 81

Nonprofit Marketing Blog

OCTOBER 4, 2010

Cone conducts the nation’s longest Cause Branding benchmark study , which assesses how consumers feel about corporate cause marketing efforts. 83% of Americans wish more of the products, services and retailers they use would support causes. • Cause marketing is not just about consumer product tie-ins anymore. •

Production 54

Production Retail Activism Environmental 54

NonProfit Hub

DECEMBER 13, 2017

She has worked with organizations in a variety of industries including healthcare, education, retail, real estate, non-profit, hospitality, aviation and consumer products. Today, Kristen helps organizations make a lasting, meaningful impact on people by creating environments in which they thrive.

Non-Profits 41

Non-Profits Nonprofit governance and management Philanthropy Culture 41

iMarketSmart

DECEMBER 5, 2022

Selling just pushes the product. You might just be “pushing product.” An analysis of hundreds of campaigns found, “In the vast majority of cases, portfolio optimization provides the biggest delta in rapid production increases … It is a simple question of, “Are we seeing the best prospects?” This is different than just selling.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

Stanford Social Innovation Review

OCTOBER 5, 2023

Many people are troubled by the idea that their capital is invested in companies that are doing something harmful such as polluting, making dangerous products, or treating people badly. Early examples of such funds excluded the equities of companies with operations in South Africa or companies involved in production of nuclear weapons.

Environmental 94

Environmental Finance Energy Management 94

Stanford Social Innovation Review

SEPTEMBER 6, 2023

If you ask most people what “workplace surveillance” means, they’ll likely think of security cameras in large warehouses or retail stores, making sure employees don’t steal merchandise or fall asleep on the job. The reality is far more pervasive.

Public and Social Policy 130

Public and Social Policy Law Technology Civil Society 130