Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Marketing 60

Marketing Marketing Insurance Healthcare 60

Top Nonprofits

APRIL 5, 2024

Some donors might be more interested in contributing non-monetary gifts of goods or services to your nonprofit. For example, a nonprofit dedicated to addressing housing insecurity might accept donations of clothing, quilts, and non-perishable food items. In-kind donations. Plus, they’re tax deductible.

Non-Profits 59

Non-Profits Insurance Communication Food 59

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 28, 2024

According to a recent study, the global industrial packaging market size was evaluated at USD 69.52 Moreover, the hidden costs associated with inadequate packaging, such as increased insurance premiums and diminished brand reputation, can further compound these financial burdens, adding to the overall cost of poor packaging choices.

Environmental 52

Environmental Production Non-Profits Technology 52

NonProfit Quarterly

FEBRUARY 15, 2023

While the National Center for Employee Ownership defines employee ownership as “any arrangement in which a company’s employees own shares in their company or the right to the value of shares in their company,” in a worker cooperative, ownership means not just sharing profits, but having a direct voice and vote in the workplace.

Public and Social Policy 103

Public and Social Policy Finance Governance Culture 103

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113

Marketing Marketing Education Education 113

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Marketing 109

Marketing Marketing Values Production 109

Pam Moore

SEPTEMBER 14, 2018

No doubt there is value in saving time and improving results by learning from others who have already been down the path you are wanting to succeed at. It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online.

Marketing 163

Marketing Marketing Technology Values 163

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Marketing 78

Marketing Marketing Values Production 78

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Different types of content marketing.

Marketing 104

Marketing Marketing Production Foundations 104

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Marketing 78

Marketing Marketing Advertising Production 78

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Know what unique value you can offer.

Marketing 78

Marketing Marketing Values Non-Profits 78

Kivi's Nonprofit Communications Blog

MAY 1, 2012

As a fairly new executive director of a non-profit, I find many of the topics very helpful. Sweet Pea is a non-profit arts festival with 1 ½ paid staff – our Festival’s planning team is otherwise entirely a volunteer board, including our marketing division.

Non-Profits 93

Non-Profits Poverty Insurance Nonprofits 93

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Marketing 78

Marketing Marketing Technology Leadership 78

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Marketing 78

Marketing Marketing Leadership Production 78

Pam Moore

SEPTEMBER 14, 2018

No doubt there is value in saving time and improving results by learning from others who have already been down the path you are wanting to succeed at. It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online.

Marketing 103

Marketing Marketing Technology Values 103

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. The growth mindset allows people to value what they’re doing regardless of the outcome . What are limiting beliefs?

Culture 147

Culture Technology Energy Universities 147

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. The growth mindset allows people to value what they’re doing regardless of the outcome . What are limiting beliefs?

Culture 148

Culture Technology Energy Universities 148

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Activism 60

Activism Marketing Marketing Values 60

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Marketing 60

Marketing Marketing Production Foundations 60

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Marketing 60

Marketing Marketing Foundations Education 60

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. Know your value. What value do you offer your audience, partners, clients, employees? They better know the core brand attributes, brand promise, differentiators, value offered to your audiences. What markets do you serve? How are you different?

Values 139

Values Marketing Marketing Production 139

iMarketSmart

JANUARY 30, 2023

How’s the market been treating you?”[14] 15] It can also reveal opportunities where the fundraiser’s expertise provides value. How has the market been treating you?” We want to uncover connections to the donor’s people, values, and history. Has it gone up in value?” 14] The magic comes from the follow-up questions.

Public and Social Policy 52

Public and Social Policy Psychology Insurance Ethics 52

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Marketing 78

Marketing Marketing Values Advertising 78

iMarketSmart

MAY 22, 2023

The gift value is identical. The charity signals that the donor is valued. (We This sharing exchange is always non-transactional. If he was in insurance or finance, we would think of people who we felt were his peers and someone that he would respect. Because they aren’t profitable, these events can’t be the end goal.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. The growth mindset allows people to value what they’re doing regardless of the outcome . What are limiting beliefs?

Culture 78

Culture Technology Energy Universities 78

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Marketing 112

Marketing Marketing Values Production 112

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Management 147

Management Leadership Marketing Marketing 147

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. When it comes to content marketing, less is truly more. The truth is if your content is not delivering value, your audience doesn't care about it. Rise above.

Advertising 78

Advertising Marketing Marketing Values 78

Pam Moore

JANUARY 28, 2020

It requires knowing your audience and how you can serve them real value on a consistent basis. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Foundations 78

Foundations Activism Marketing Marketing 78

Pam Moore

SEPTEMBER 26, 2020

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. Politics are about emotion, justice, core values and beliefs. Politics are About Human Beings More than “Politics” .

Culture 78

Culture Marketing Marketing Values 78

Pam Moore

JANUARY 14, 2020

Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Personal branding is in simple terms people presenting and marketing themselves as brands. They are the heart of the value promise that you deliver! Need more help?

Marketing 78

Marketing Marketing Foundations Production 78

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. I have a HUGE social media marketing budget, fully dedicated team, and plenty of time to implement my social media marketing plan” said no marketing director ever! Here’s the thing….

Leadership 94

Leadership Marketing Marketing Production 94

Pam Moore

SEPTEMBER 23, 2019

I speak and train globally and work with organizations big and small to deliver marketing, branding, technology, social selling, leadership and motivational keynote presentations to large audiences with thousands of people to custom workshops and breakouts for enterprise brands, franchise organizations to small business. SoundCloud.

Leadership 60

Leadership Marketing Marketing Values 60