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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not Instagram. Not LinkedIn.

Marketing 166
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived.

Marketing 167
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12 Tips for Managing a Successful eCommerce Store.

Nonprofit Marketing Insights by GlobalOwls

Luckily, there are many ways to improve your website to increase traffic and sales. The creation process may be easy, but to get traffic, promote more products, and encourage customers to buy your products, you must maintain and manage your website. It’s your job to know how to remove add to cart button in WooCommerce.

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

It is recommended that you form a Branding Committee of no more than 10 people, made up of a variety of your constituents — board members, senior and junior staff, members at-large, donors, and colleagues. This group should be given ultimate decision-making authority and will be responsible for reporting to your Board of Directors.

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Newsletter: Who Must You Engage with in Corporate Partnerships? Retailers Use Precious Store Space to Showcase Causes Instead of Products ; Lush ‘Bath Bomb’ Supports Teaching Truth in History

Selfish Giving

While Big Duck uses the graph to illustrate how your nonprofit should think about its audience when it comes to communications (a smahht strategy, BTW), I also think it's applicable when your nonprofit is thinking about corporate partnerships too. Right in the bullseye of this target is Who Must You Engage With?

Retail 130
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Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Don't sell.

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

So, the real question is: “How do nonprofits get and keep donors engaged for an event?”. Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. Survey your current audience. Survey your current audience.