EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

Fundraising 71

Fundraising Fundraising Insurance Nonprofit governance and management 71

iMarketSmart

MARCH 31, 2020

Remember that, according to the Fundraising Report Card’s Benchmarks , major donors retain at much higher rates than low dollar donors. while the rate for new major donors (giving over $5,000) is just under 40%. If you are having trouble deciding where to start, you might consider a survey to generate major gift leads.

Marketing 83

Marketing Marketing Retention Fundraising 83

iMarketSmart

APRIL 12, 2022

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly reasonable. The typical metrics measure activities quantitatively, such as number of calls, number of visits, number of solicitations, number of gifts, and so on. Staying constant?

Fundraising 98

Fundraising Fundraising Values Activism 98

Ann Green

APRIL 14, 2022

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. The “recency” dimension is the amount of time that’s transpired since a donor’s last gift. Similar to how every nonprofit has a different definition of a major gift , every organization will have a different threshold for its monetary scores.

Participation and motivation 107

Participation and motivation Retention Values Activism 107

Bloomerang

AUGUST 18, 2023

Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. Reiterate this mindset: It takes a village to increase gift income. Good fundraisers spend a big chunk of their week outside of the office to nurture relationships and solicit gifts.

Nonprofit Administration and Development 70

Nonprofit Administration and Development Retention Fundraising Fundraising 70

iMarketSmart

JUNE 11, 2021

Too many nonprofits mistakenly assume that the best way to increase major gifts fundraising is to hire more major gifts officers. . Sadly, too many nonprofit leaders don’t understand what’s involved with major gifts fundraising or how to get the best out of their people—even the all-stars. A better way?

Recruitment 52

Recruitment Technology Insurance Energy 52

iMarketSmart

FEBRUARY 13, 2017

Basically, we’re trying to help you and your peers understand more about major gift fundraising. If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year?

Associations 60

Associations Non-Profits Fundraising Fundraising 60

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

Fundraising 111

Fundraising Fundraising Homelessness Philanthropy 111

Kivi's Nonprofit Communications Blog

APRIL 26, 2021

The M+R Benchmarks Study for 2021 came out late last week. The vast majority of nonprofits have had their email programs for much longer so there isn’t as much room for growth. See these 6 Essential Donation Page Best Practices from Classy to make sure you are getting those gifts from new prospects. The random sidebars.

Poverty 81

Poverty Marketing Marketing Communication 81

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Studies show that 88% of total dollars raised come from only 12% of donors —these are your major donors.

Fundraising 104

Fundraising Fundraising Public and Nonprofit Management Nonprofits 104

iMarketSmart

FEBRUARY 19, 2020

There’s a theme to major and legacy gift fundraising. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. Relationships, and a strong sense of connection to your cause are major drivers of philanthropy. I am not a major donor.

Foundations 59

Foundations Philanthropy Leadership Fundraising 59

Bloomerang

AUGUST 23, 2023

Out of all of the constituents in your database, how many of them have given a gift? Note that we’re interested in how many people have given a gift, not how many gifts have been given, so we’re going to choose the Constituent report type (instead of the Transaction type). That’s great! Or even 70%?

Fundraising 87

Fundraising Fundraising Nonprofits 87

iMarketSmart

MARCH 15, 2022

What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you already know that major gifts provide the bulk of funding for most large and mid-size nonprofits. B: Motivating an existing major gift donor to give more.

Values 52

Values Nonprofit Administration and Development Fundraising Fundraising 52

Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

Facilitating matching gifts. Offering suggested giving amounts and recurring gift options. You might be tempted to focus the majority of your fundraising efforts on recruiting new supporters to widen your donor pool. Facilitating matching gifts. Let’s explore how to do that using the following strategies: .

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

iMarketSmart

MARCH 13, 2024

After all, according to the Fundraising Report Card’s Benchmarks , only about 1 in 5 will ever give again anyway. A few email surveys sent to graduates will very quickly identify which alumni could ever become potential major donors – which is really what this is all about. What should you do instead?

Fundraising 52

Fundraising Fundraising Universities Advertising 52

iMarketSmart

OCTOBER 15, 2019

Whether it be our 2017 study on major gifts (if you haven’t already, contribute to the 2020 report !), or our creation of Live Benchmarks to provide daily updates on key giving metrics, we’ve always put data first. And, if you haven’t already, please consider contributing to the 2020 Major Gift Benchmark Study.

Ethics 56

Ethics Philanthropy Collaborations Retention 56

iMarketSmart

FEBRUARY 24, 2022

Most people involved in fundraising are not raising major gifts from high-capacity individuals face to face and one on one. According to my Fundraising Report Card ’s benchmarks, 85% of all donation revenue comes from just 3% of the donors, and 76% of donation dollars come from only.74% Let’s get to it. LIKE THIS BLOG POST?

Fundraising 52

Fundraising Fundraising Retention Communication 52

Joe Garecht

MARCH 7, 2022

4: Second Gift Conversion Rate. As touched on above, the vast majority of first-time donors never give again. Measuring Annual Second Gift Conversion Rate allows fundraisers to understand their success in engaging first-time donors. . 5: Second Gift Variance Rate. 7: Major Donor Dependency Quotient.

Fundraising 52

Fundraising Fundraising Activism Values 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Annual reports are too infrequent and written for foundations and major donors, thus not ideal for reporting impact to small and mid-size donors. M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. This allows you to easily promote each tribute gift individually via email and on social media.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

iMarketSmart

MARCH 3, 2022

It might help generate transactional, low-dollar gifts, but those donors don’t retain. In fact, in 2021, my Fundraising Report Card Benchmarks found that new low-dollar retention dropped to 16.35%. That’s how the most successful fundraisers inspire major gifts of consequence. Most won’t be major gifts.

Values 52

Values Collaborations Retention Fundraising 52

The Agitator

MARCH 6, 2014

Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits. There’s much to learn and benchmark your nonprofit against in this sobering report.

Retention 79

Retention Nonprofit Management Management Communication 79

The Agitator

AUGUST 13, 2018

Jesse Littlewood, a campaigner and digital strategist who’s helped build Common Cause’s impressive digital advocacy and fundraising efforts from 250,000 supporters to over 1 million in 36 months while yielding millions of dollars in small, individual gifts. Key Takeaways. Email is still king for donations.” Test increasing the volume.

Public and Social Policy 49

Public and Social Policy Public Policy Recruitment Activism 49

Kivi's Nonprofit Communications Blog

MAY 16, 2012

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).

Disaster Relief 81

Disaster Relief Fundraising Fundraising Nonprofits 81

Bloomerang

AUGUST 21, 2023

Further, Step Two must include segmenting your donors; this will allow you to know which donors, small, middle-sized, and major, are a fit for which fundraising drive or campaign. Recouping one’s fundraising costs is often overlooked and a major reason why development programs are so undercapitalized.

Fundraising 75

Fundraising Fundraising Finance Retention 75

iMarketSmart

MAY 15, 2019

The reasons for the decline include: Religion, a major force that has historically driven charitable giving, is declining. You can see all the data supporting this claim in my Fundraising Report Card’s benchmarks page. Again, you can see this on my Fundraising Report Card’s benchmarks page. The 80/20 Rule is dead!

Fundraising 53

Fundraising Fundraising Governance Communication 53

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Fundraising 88

Fundraising Fundraising Public and Nonprofit Management Health 88

iMarketSmart

MARCH 22, 2018

Why Fundraisers Won’t Call Major Donors (EF-S02-E02). 2017 Major Gifts Fundraising Benchmark Study (EF-S01-E13). Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04). 08 Feb 2018. How It Feels To Be A Donor with Jen Willett (EF-S02-E03). 25 Jan 2018. 18 Jan 2018. 14 Dec 2017. 12 Oct 2017. 05 Oct 2017.

Culture 63

Culture Fundraising Fundraising Marketing 63

iMarketSmart

APRIL 19, 2018

Why Fundraisers Won’t Call Major Donors (EF-S02-E02). 2017 Major Gifts Fundraising Benchmark Study (EF-S01-E13). Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04). 08 Feb 2018. How It Feels To Be A Donor with Jen Willett (EF-S02-E03). 25 Jan 2018. 18 Jan 2018. 14 Dec 2017. 12 Oct 2017. 05 Oct 2017.

Culture 64

Culture Fundraising Fundraising Marketing 64

The Agitator

NOVEMBER 9, 2017

The Agitator (along with industry veterans like Chuck Longfield of Blackbaud and Jay Love of Bloomerang) has long argued that one of the major barriers to growth the lack of collaboration in the sector. The result of this collaboration is the world’s largest database of actual gift transactions from the largest number of nonprofits.

Non-Profits 61

Non-Profits Collaborations Medical Associations 61

iMarketSmart

JUNE 4, 2019

When fundraising staff meet with highly qualified, major and or legacy gift donors and/or prospects; When part-time staff stand on street corners interrupting passersby asking them to give (I call this ‘street spam’). HINT: Referrals are the key to low-cost, new major donor acquisition!

Fundraising 40

Fundraising Fundraising Values 40

The Agitator

APRIL 3, 2012

Two findings are stressed by Convio major domo Vinay Bhagat: 1. Performing Arts is the vertical with the best online sustainer average gift, at $63.22 Here’s what Convio says: “This benchmark represents gifts from new online. have observed that a majority of these new online donors are net new, so the metric.

Marketing 73

Marketing Marketing Fundraising Fundraising 73

Care2

APRIL 3, 2012

I have been waiting to get my hands on the latest 2012 Social Networking Benchmark Report because it’s one of the only comprehensive surveys that provides a good overview of how nonprofits are utilizing social media to brand themselves online, connect with new supporters, and raise money. Are Nonprofits Raising Money Via Social Media?

Advertising 78

Advertising Nonprofits Fundraising Fundraising 78

iMarketSmart

AUGUST 17, 2021

Take a look at my Fundraising Report Card’s benchmarks here. And their legacy gifts are astronomically larger. Or, best of all, do they arrange a meeting with you to discuss ways they can be more philanthropic (especially if they have the capacity to make a major impact)? Giving should be focused on the.50%

Production 52

Production Marketing Marketing Values 52

EveryAction

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Mobile is an increasingly valuable medium for nonprofits.

Nonprofits 61

Nonprofits Fundraising Fundraising 61

iMarketSmart

JUNE 8, 2018

Or, go here to see 10 ways you can deliver value to your major donors or legacy giving prospects. Many also sign up to get free major gift motivational quotes every Tuesday. Check out how you compare by playing around with the benchmarks here … for FREE. Don’t believe me? Consider this.

Values 49

Values Law Food Communication 49

Fundraising Coach

JANUARY 24, 2013

Saddling a fundraiser with gift entry and accounting will cripple your program before it even gets started. Mutually agree on benchmarks. But working with your fundraiser to set mutually agreeable benchmarks on reaching those goals will help you both. Each gift needs to be earned each time. Your donors are human beings.

Agriculture 101

Agriculture Education Education Fundraising 101