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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Building and managing wealth is a big part of their lives. Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [5] Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J.

Finance 52
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

Journal of Marketing, 80 (4), 56-71. [7] Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8] Journal of Sport Management, 27 (2), 95-107. J., & Hult, G. 7] Newman, G.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10] Numbers define success or failure.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

International Journal of Nonprofit and Voluntary Sector Marketing , e1675. (“A Journal of Promotion Management, 27 (1), 177-209. [20] Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [35] Journal of Behavioral and Experimental Economics, 83 , 101461. [36] The relative effectiveness of gain?framed

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Marketing Letters, 24 (2), 109-118, retracted due to errors in study 3, but see the argument for study 1 data in Rose, R. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. 6] Dale, D. 7] Soman, D.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Behavioral and Brain Sciences, 12 , 683-739.; Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R. Journal of Economic Behavior & Organization, 77 (1), 40-52. [11]

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Behavioral and Brain Sciences, 12 , 683-739.; Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R. Journal of Economic Behavior & Organization, 77 (1), 40-52. [11]

Values 52