The Agitator

OCTOBER 23, 2012

Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. Last year new donor retention was only 27%! Jay’s eTapestry system hit the market 15 years ago as one of the first of the online systems. Retention tools. You can see the press release here.

Retention 102

Retention Management Activism Communication 102

The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

Retention 69

Retention Universities Values Marketing 69

The Agitator

SEPTEMBER 12, 2012

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. Check our postings under 'donor retention'.]. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” ” Hallelujah!

Retention 75

Retention Fundraising Fundraising Nonprofit Management 75

The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

Retention 69

Retention Communication Fundraising Fundraising 69

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. First off, most nonprofits actually have a donor service/call center, either in-house or outsourced.

Retention 90

Retention Production Values Activism 90

The Agitator

JUNE 23, 2011

Back in April, we asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? That’s not the first time The Agitator has focused on donor retention as a top priority. We fundraisers aren’t the only ones to give priority to retention. Not impressive.

Retention 77

Retention Management Marketing Marketing 77

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Around 30% of nonprofits cease to exist within 10 years of their founding.

Public and Social Policy 81

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 81

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

MNA Association

JANUARY 22, 2024

This policy defines MNA’s salary bands by position using benchmarks from market data, details the parameters and process for raises, promotions and adjustments to salary bands, and clarifies the process for any ancillary compensation, such as bonuses. We also value our team and would like them to stick around (aka employee retention).

Race and Ethnicity 52

Race and Ethnicity Associations Values Culture 52

EveryAction

NOVEMBER 27, 2018

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Marketing & Communications.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

Public and Nonprofit Management 92

Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

Retention 82

Retention Nonprofit Management Management Marketing 82

The Agitator

JANUARY 8, 2014

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’. Here are my candidates for a basic set of 2013 KPIs every fundraiser needs.

Retention 88

Retention Nonprofit Management Values Management 88

The Agitator

MAY 14, 2014

Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing , Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to think more specifically about basic marketing mistakes fundraisers make. But I’m being.

Fundraising 86

Fundraising Fundraising Retention Nonprofit Management 86

The Agitator

AUGUST 30, 2010

I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article , she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. Her four areas?

Marketing 60

Marketing Marketing Construction Retention 60

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. .”

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. .”

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

MARCH 6, 2014

Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits. There’s much to learn and benchmark your nonprofit against in this sobering report.

Retention 79

Retention Nonprofit Management Management Communication 79

The Agitator

JANUARY 5, 2014

Still, in no small part, your nonprofit’s fundraising performance in 2014 will be determined by the choices you make, starting right now in January. Don''t Miss these Posts donor retention DonorVoice fundraising marketing metrics nonprofit management premium' Will you be looking to maximize net income this.

Fundraising 79

Fundraising Fundraising Retention Nonprofit Management 79

The Agitator

JANUARY 13, 2014

Acquisition Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management premium' How did you come up with that number? Here are some possibilities … 1. You got the message. Your CEO was looking for.

Retention 76

Retention Nonprofit Management Management Marketing 76

The Agitator

AUGUST 21, 2016

Because The Agitator is so committed to improving donor retention as a strategic priority, we are equally committed to convincing fundraisers of the importance of delivering terrific donor service.

Retention 63

Retention Nonprofits Marketing Marketing 63

The Agitator

MARCH 19, 2010

Anyone care to comment on that from your nonprofit’s experience? Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving. " I’m impressed. Anyone wish to offer some comparative figures?

Marketing 66

Marketing Marketing Retention Nonprofit Management 66

Kivi's Nonprofit Communications Blog

MAY 18, 2018

Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. Find out Why Your Nonprofit Should Retweet Its Own Tweets – and How to Do It. Try these 7 Nonprofit Management Tips To Advance Your Career. Upcoming Events for Nonprofit Communicators.

Communication 40

Communication Public and Social Policy Public and Nonprofit Management Nonprofits 40

The Agitator

MARCH 4, 2014

database marketing demographic trends direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management premium' Here’s a guy who knows just how much donor details matter. “A A thought on cleaning data: one of the emerging issues.

Retention 63

Retention Nonprofit Management Management Marketing 63

NonProfit Hub

AUGUST 15, 2018

Check out these social media accounts and websites from the best thought leaders the nonprofit sector has to offer. Julia is an author, consultant and speaker who helps plan and launch modern nonprofit marketing campaigns. Vu takes a humorous, realist approach to nonprofit management with his blog called “Nonprofit AF.”

Public and Nonprofit Management 59

Public and Nonprofit Management Leadership Nonprofits Retention 59

The Agitator

APRIL 18, 2011

We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?&# [Folks at agencies and consultants were asked to indicate an average over the clients they've typically served.]. Nothing fancy about last week’s Agitator survey. Here are the results … 31% — Less than 30%.

Retention 78

Retention Management Communication Fundraising 78

The Agitator

JANUARY 4, 2017

In Nonprofit Land money is clearly a form of. I was particularly struck by his recent Tweet below announcing that his five year-old understands and is acting upon a concept that most fundraisers – all of whom are considerably older than five – either fail to understand or fail to act on.

Retention 60

Retention Fundraising Fundraising Nonprofits 60

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Looking for a Salesforce CRM alternative tailored to nonprofits? Fundraising: Salesforce for Nonprofits claims to grow income with data intelligence and insights.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

Affnetz

APRIL 15, 2024

Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130

NonProfit Hub

OCTOBER 25, 2017

If you’ve ever held an executive position at a nonprofit, you have probably heard cliche mantras such as “work smart, not hard” or “do more with less.” One of the most difficult components of starting and maintaining a nonprofit is learning how to take advantage of the resources at your disposal. That’s where we come in.

Nonprofits 51

Nonprofits Retention Management Nonprofit Management 51

Fundraising Coach

SEPTEMBER 26, 2023

For instance, you might already use a marketing tool to schedule posts and emails in advance or have a CRM to track donor relationships to free up your team’s bandwidth. For example, fundraising software can support donor retention efforts by sending automated thank-you emails when a donation is made.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

The Agitator

SEPTEMBER 28, 2010

Both First Year and multi-year retention rates declined in the first half of 2010, although per-donor revenue rates finally rose again in the first half of 2010 after a decline that lasted throughout 2009. decline in retention rates) and the health sector with a 7.2% decline in retention.

Fundraising 89

Fundraising Fundraising Retention Healthcare 89

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. I heard from an Agitator reader recently who was trying to convince her boss to keep the direct marketing program.

Retention 72

Retention Activism Marketing Marketing 72

The Agitator

JUNE 2, 2009

The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

NonProfit Hub

JULY 12, 2017

W ith the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors don’t leave your nonprofit behind and instead stick around to continue donating and engaging with your organization. Donor Databases for Medium-Sized Nonprofits.

Management 51

Management Retention Nonprofits Finance 51

The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. Yet year after year that’s exactly what’s happening in donor acquisition and retention. EMPHASIZE DONOR RETENTION OVER ACQUISITION. What’s your experience with retention?

Retention 99

Retention Values Fundraising Fundraising 99