Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Online Marketing Tools for Nonprofits Should Use in 2023 Work smarter and grow your nonprofit with these digital marketing tools. Starting or growing a nonprofit requires patience and persistence. The following digital marketing tools will help you to work smarter and grow at a faster pace.

Marketing 145

Marketing Marketing Non-Profits Nonprofits 145

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. It’s no secret that a dedicated group of volunteers is an important cornerstone of many nonprofit organization. And what causes volunteers to leave? Personal Growth.

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Retention Recruitment Public and Nonprofit Management Activism 92

Affnetz

APRIL 15, 2024

Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.

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Management Public and Nonprofit Management Nonprofits Retention 130

NextAfter

JUNE 9, 2023

Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But that’s not all … the retention rate for that same group also increases by 73%. We’ve dubbed this the COVID Bump. What is the COVID Bump?

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Retention Activism Values Philanthropy 77

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Send welcome kits.

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Retention Nonprofits Education Education 82

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Retention Associations Advertising Activism 75

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission.

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Retention Production Management Communication 107

Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Donor retention guru Professor Adrian Sargeant has spent 20+ years researching the relationship between trust, philanthropy and continued donor commitment. You should.

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Activism Construction Retention Philanthropy 109

Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. Nonprofit experts advise thanking donors within two days of their contribution or as soon as you can. . Nonprofit fundraising consultants agree that a phone call or mailed thank you letter is more meaningful than an email to thank your first-time donors. .

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Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

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Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. .

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Marketing Marketing Nonprofits Advertising 97

Care2

DECEMBER 20, 2022

As a nonprofit professional, you’re likely always thinking about ways to improve your supporter retention rate. Your retention rate measures how many supporters (donors, volunteers, ambassadors, community partners, etc.) continue helping your nonprofit over time.

Retention 54

Retention Nonprofits Marketing Marketing 54

Top Nonprofits

JANUARY 24, 2024

Nonprofits, large and small, collect and analyze data from various sources. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. Data consolidation provides a strong foundation for this by ensuring all nonprofit data is accurate, up-to-date, and integrated on a single platform.

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Nonprofits Retention Healthcare Health 111

Top Nonprofits

DECEMBER 1, 2023

Picture this: You’re a mid-size nonprofit with a tight budget. While a strong retention strategy encompasses more than just pay and benefits, you may want to start by re-evaluating your compensation philosophy and approach with the help of an experienced compensation consultant. So, what do you do? So, what do you do?

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Nonprofit Organizations Nonprofit Organizations Law Retention 105

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Donor retention should be a priority. Happy New Year!

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Retention Nonprofits Finance Communication 70

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue. billion—only 0.6%

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Fundraising Fundraising Nonprofits Retention 95

NextAfter

JUNE 9, 2023

Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But that’s not all … the retention rate for that same group also increases by 73%. We’ve dubbed this the COVID Bump. What is the COVID Bump?

Retention 52

Retention Activism Values Philanthropy 52

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Many nonprofits overlook engagement as a valuable metric.

Marketing 127

Marketing Marketing Retention Nonprofits 127

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Looking for a Salesforce CRM alternative tailored to nonprofits? Fundraising: Salesforce for Nonprofits claims to grow income with data intelligence and insights.

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Nonprofits Management Production Nonprofit Management 130

Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

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Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 130

NonProfit Hub

DECEMBER 13, 2019

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. This means that your nonprofit must first master the art of effective donor retention. .

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Retention Nonprofits Volunteerism Volunteerism 57

Top Nonprofits

SEPTEMBER 6, 2023

The nonprofit landscape is constantly evolving with new trends and technologies, and your organization has to keep up to continue sustaining your work. If you haven’t yet explored text marketing , this is an avenue you don’t want to miss out on. With text marketing, you can rest assured that low open rates won’t be a problem!

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Marketing Marketing Nonprofits Retention 52

Marketing for the Modern Nonprofit

FEBRUARY 22, 2023

Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron , a nonprofit that empowers kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation.

Retention 91

Retention Nonprofits Universities Management 91

Kivi's Nonprofit Communications Blog

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Does the nonprofit sector need to rebrand itself? Use YouTube? Lights, Camera, Conversion!

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Marketing Marketing Nonprofits Retention 66

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

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Recruitment Nonprofits Management Activism 185

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. The Center for Plain Language.

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Marketing Marketing Fundraising Fundraising 129

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience.

Nonprofits 110

Nonprofits Retention Values Technology 110

Nonprofit Megaphone

JUNE 16, 2023

Content marketing is an integral part of marketing strategies for businesses and organizations across the globe. According to the 2021 Hubspot State of Marketing Report, 82% of marketers use content marketing to drive brand visibility, engagement, and even revenue. What Is Content Marketing?

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 52

Affnetz

AUGUST 22, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum In today’s digital age, technology has transformed the way Nonprofit organizations operate and connect with their supporters.

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Management Nonprofits Activism Retention 130

Marketing for the Modern Nonprofit

JANUARY 3, 2024

Nonprofits have limited resources and, as such, need to focus on sustainability. From fundraisers to mission-related programs, what can you do to make your nonprofit self-sustaining long-term? Nonprofit employees often put in long hours, wear many hats, and are tasked with doing more with fewer resources than for-profit organizations.

Retention 62

Retention Leadership Nonprofits Culture 62

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

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Recruitment Culture Values Nonprofits 130

Nonprofit Megaphone

APRIL 17, 2023

Nonprofit organizations have a unique mission and set of goals that differ from businesses. While for-profit companies are driven by revenue and profit, nonprofits are driven by their mission to create positive change in society. Use email marketing analytics to optimize subject lines, content, and timing for maximum engagement.

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Non-Profits Marketing Marketing Retention 52

Top Nonprofits

JANUARY 22, 2024

Whether you’re looking for a platform to collect fundraising data, automate marketing messages, or simply streamline giving for donors, choosing the right fundraising software is critical to your nonprofit’s ability to raise support. What does my nonprofit look like? For example, you might consider: How is pricing structured?

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Fundraising Fundraising Nonprofits Retention 104

The Agitator

MARCH 30, 2014

Here are some suggestions about using videos to encourage retention from Peter Reynolds at For the Record Productions in Toronto, relayed via fundraising firm Hilborn. Actually, Peter believes all the various videos a nonprofit should have in its repertoire can contribute to retaining donors. Charity: Water.

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Retention Production Communication Marketing 91

Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

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Marketing Marketing Fundraising Fundraising 77

Marketing for the Modern Nonprofit

AUGUST 31, 2023

The data on donor retention is not good. In this episode, we talk about Allison’s 3 steps to better donor relationships, and how to increase donor retention using available technology and tools. On average, over three quarters of new donors do not make a second gift.

Retention 57

Retention Nonprofits Technology Marketing 57

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. What types of letters should nonprofits write?

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Nonprofits Values Nonprofit Leadership Retention 130