The Agitator

SEPTEMBER 21, 2011

Visit our DonorVoice website to review our work, see our analysis of the data, and consider the fundraising and communications interventions we believe can significantly improve your organization’s donor retention performance (our Idea Bank, developed with our outside expert advisers).

Values 73

Values Retention Communication Fundraising 73

Bloomerang

JULY 6, 2023

To do this, your organization will need to increase fundraising revenue by $10,000 by finding new outreach opportunities and strengthening relationships with existing supporters to increase donor retention. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

Nonprofit governance and management 117

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 117

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

MARCH 19, 2010

Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving.

Marketing 66

Marketing Marketing Retention Nonprofit Management 66

The Agitator

JANUARY 16, 2018

That dashboard rightly highlights what I’d argue is the most “K” of fundraising KPIs: donor lifetime value. What you really want to focus on is: “what is the net value of a person’s donations to an organization going to be?” . Donor lifetime value’s partner in crime is net cost per new donor. Please don’t leave!

Retention 55

Retention Fundraising Fundraising Values 55

The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. Yet year after year that’s exactly what’s happening in donor acquisition and retention. EMPHASIZE DONOR RETENTION OVER ACQUISITION. What’s your experience with retention?

Retention 99

Retention Values Fundraising Fundraising 99

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. I heard from an Agitator reader recently who was trying to convince her boss to keep the direct marketing program.

Retention 72

Retention Activism Marketing Marketing 72

EveryAction

NOVEMBER 27, 2018

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Nonprofit Management / #AMI2019 / @NPL_Alliance. Nonprofit Management. Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

The Agitator

AUGUST 8, 2012

Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. When will they understand that Retention is the New Acquisition?

Fundraising 84

Fundraising Fundraising Retention Manufacturing 84

The Agitator

MARCH 21, 2018

The other one, for those who like spoilers, was donor lifetime value.). But, if you look at value to the organization, the packages without the premiums acquired the types of donors who stick with you and create value without requiring a bevy of tchotchkes. And yet, CTA can lie. How does this apply to identity?

Retention 63

Retention Values Nonprofit Management Management 63

The Agitator

JUNE 2, 2009

My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

The Agitator

JULY 11, 2018

There were some well-thought-out concerns about the history of financing acquisition and about the viability in today’s marketing. Regardless of on which side of that debate you fall, I’d like to argue that the incentive structure for most F2F firms gives them incentives that are different from your nonprofit’s incentives.

Retention 45

Retention Finance Advertising Values 45

The Agitator

APRIL 26, 2018

Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. But there are only two ways to grow: growing the value of donors or the number of them. They may have given a larger-than-average gift upon acquisition, but their value has built over time.

Values 76

Values Fundraising Fundraising Retention 76

The Agitator

MARCH 13, 2013

Here’s a classic marketing question: When do I imitate versus when do I innovate? Or as Tom says: Retention. Being seduced by a consultant who claims to be able to acquire “higher value donors” and ending up getting too few donors to sustain your organization. This is Tom's #1. And closely related.].

Fundraising 109

Fundraising Fundraising Retention Finance 109

NonProfit Hub

MARCH 6, 2020

There are a few key terms to remember once bidding opens and the auction officially begins: Minimum starting bid: This is the lowest amount that the first bidder can bid on an item, usually set at 30-50% of the market value. This is usually 10-15% of the market value. Learn more with this guide to auction item pricing.

Retention 52

Retention Management Values Marketing 52

The Agitator

MARCH 27, 2012

YET… day in day out thousands of nonprofits pour the bulk of their marketing and fundraising dollars into a leaky retention bucket, seemingly oblivious to this gigantic waste that endangers their very future. Truth be told, the real reason is: “Because we really don’t know how to improve retention and fix the leaky bucket.”.

Retention 75

Retention Fundraising Fundraising Recruitment 75

The Agitator

JANUARY 18, 2018

Anyone familiar with The Undoing Project or the works of Kahneman and Tversky can skip down to where “ retention rate” is written in bold. With that in mind, why do we talk about retention rate? Somehow in the mists of time, we’ve become numb to a 21% first-time donor retention rate. Word choice. Pictures.

Retention 58

Retention Fundraising Fundraising Food 58

The Agitator

JUNE 30, 2011

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. There’s a heap of value in that chapter. And more value from other experts throughout the guide.

Retention 61

Retention Values Marketing Marketing 61

The Agitator

NOVEMBER 16, 2017

Chip Grizzard in a comment on Part 1 asked what kind of lift, or improvement in second gift conversion and retention is possible using various techniques. DonorTrends , our sister company, provides New Donor Conversion models and retention analytics. Moving the retention rate from 57% to 59% increased the net by $145,000 in a year.

Retention 49

Retention Values Energy Fundraising 49

The Agitator

NOVEMBER 3, 2011

Look at long-term values. Enhance focus on retention and building supporter loyalty. With retention rates in the dumper too few nonprofits really understand that a 10% improvement in retention results in a 200% improvement in lifetime value. This is the arena where you can quickly add the most value.

Fundraising 107

Fundraising Fundraising Philanthropy Retention 107

The Agitator

JULY 15, 2010

According to Nick Allen, chief strategy officer of DonorDigital , who provided guest analysis of the new Index “the data shows that it is important for nonprofits to invest in building their online fundraising program because it can grow much faster than their mail/phone program, even in a poor economy.”He Just click here.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

NOVEMBER 4, 2009

While lip service was paid to retention and upgrading, the reality was that the acquisition mindset ruled the day. Successful strategies in “The Age of Donor Conservation&# focus on life-time value, solidly based on the long-term loyalty that comes from listening to and focusing on the donors themselves.

Retention 79

Retention Technology Nonprofit Management Values 79

The Agitator

MARCH 4, 2012

First, I want to report on a wonderfully hopeful undercurrent of innovation and change that I sensed at last week’s Direct Marketing Association Nonprofit Conference in Washington, D.C. But in reality it’s been the mainstay of consumer marketing in the commercial world for nearly 20 years. I’ll get to Coca-Cola in a moment.

Non-Profits 70

Non-Profits Fundraising Fundraising Retention 70

The Agitator

DECEMBER 29, 2009

Observing that "donors are precious, not limitless," Roger argues: "Successful strategies in The Age of Donor Conservation focus on life-time value, solidly based on the long-term loyalty that comes from listening to and focusing on the donors themselves. In the relative quiet of the holidays, I urge you to reflect on his message.

Retention 56

Retention Nonprofit Management Technology Values 56

The Agitator

NOVEMBER 6, 2017

I guess I can understand it … Three weeks to NOT think about atrocious renewal/retention rates. Three weeks to NOT worry about the painstaking task of understanding ‘why’ individual donors give and what it takes to build enduring relationships that increase lifetime values. Three weeks of pure escapism.

Retention 53

Retention Values Fundraising Fundraising 53

The Agitator

MARCH 3, 2010

Lower retention, lower lifetime value, higher costs, etc. For me, the most disturbing part of the CMO Council Survey isn’t that "junk email" drives customers away, it’s that marketing officers (shall we also say fundraisers?) 91% of consumers are opting out of commercial emails. Keep it up, please.

Retention 60

Retention Finance Nonprofit Management Marketing 60

Bloomerang

OCTOBER 1, 2021

Donor retention rate : the percentage of donors who gave to your organization last year and this year (Returning Donors in Year #2 ÷ All Donors in Year #1). What organizational projects, marketing efforts, and fundraising initiatives have helped deepen donor relationships over the past year?

Public and Nonprofit Management 123

Public and Nonprofit Management Management Retention Universities 123

The Agitator

AUGUST 16, 2011

Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth a careful read. Using online survey data from 123 nonprofits, backed by 15 in-depth interviews, the Survey explores key success factors for organizations of all types and sizes that are already engaged in integrated, multi-channel marketing.

Retention 84

Retention Marketing Marketing Management 84

Affnetz

MARCH 14, 2024

However, as the landscape evolves and the costs of adapting general-purpose CRMs to meet nonprofit needs grow, nonprofits are discovering the value of specialized tools designed specifically for their sector, out of the box. Looking for a Salesforce CRM alternative tailored to nonprofits? You’ve come to the right place.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

DECEMBER 10, 2017

Whether focusing on new donors from #GivingTuesday, the fall acquisition effort, or next year’s acquisition campaign it’s wise to remember that lousy first year retention rates are largely due to the horrible way donors are brought on board. Looking Ahead. And believe me the numbers are bad. What information should we seek from new donors?

Retention 49

Retention Communication Values Fundraising 49

The Agitator

MARCH 20, 2011

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. First-year retention rate for new donors, by acquisition media (The linchpin of future value).

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

Bloomerang

JANUARY 22, 2024

Stick to essential roles like a development director, communications manager, and marketing coordinator. You can use software to help fill gaps in your staffing, such as HR software or volunteer management software. Volunteers comprise one-third of the nonprofit workforce in the U.S. Determine salary ranges.

Public and Social Policy 81

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 81

The Agitator

DECEMBER 15, 2009

Here’s another Godin post, called Embracing Lifetime Value. Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it’s important to not only recognize but embrace the true lifetime value of one more customer. Your nonprofit would go broke!!

Fundraising 58

Fundraising Fundraising Values Retention 58

The Agitator

JANUARY 25, 2010

I can recall at least three running media debates in the UK over the last twenty years where people have declared the Pyramid dead, all of which ended in a strong rallying of support from long term practitioners about the value and challenge of the pyramid." " On that principle both Roger and I agree 1000%. Shocking, huh?"

Retention 65

Retention Nonprofit Management Management Marketing 65

The Agitator

JUNE 26, 2011

We’re about to undertake an applied research project aimed at helping nonprofits increase the retention and Life Time Value of their donors and members. Lots has been written, talked and preached about the need to create, maintain and grow donor relationships … with near unanimity in the immense value derived: Higher retention.

Retention 60

Retention Values Universities Management 60

The Agitator

MAY 28, 2018

Ways to create value in digital marketing. Marketing cartoons. If you haven’t seen these, you aren’t living your best marketing life. Winning in marketing, but this time for votes in political campaigns. Beth Kanter ’s The Networked Nonprofit. Kivi Leroux Miller’s Content Marketing for Nonprofits.

Altruism and Helping 45

Altruism and Helping Culture Retention Marketing 45