Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. .

Marketing 97

Marketing Marketing Nonprofits Advertising 97

NextAfter

JUNE 9, 2023

Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But that’s not all … the retention rate for that same group also increases by 73%. We’ve dubbed this the COVID Bump. What is the COVID Bump?

Retention 77

Retention Activism Values Philanthropy 77

Ann Green

JANUARY 26, 2022

If your organization doesn’t have a monthly/recurring giving program or it’s fairly small, now is a great time to start or grow your monthly giving. In this post, I’ll tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward. It raises your retention rate, too.

Nonprofit Organizations 72

Nonprofit Organizations Nonprofit Organizations Retention Nonprofits 72

NextAfter

JUNE 9, 2023

Hard truth: nonprofits are losing donors. In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. But that’s not all … the retention rate for that same group also increases by 73%. We’ve dubbed this the COVID Bump. What is the COVID Bump?

Retention 52

Retention Activism Values Philanthropy 52

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

Recruitment 190

Recruitment Nonprofits Management Activism 190

Affnetz

AUGUST 22, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum In today’s digital age, technology has transformed the way Nonprofit organizations operate and connect with their supporters.

Management 130

Management Nonprofits Activism Retention 130

NonProfit Leadership Alliance

MAY 15, 2023

Planned gifts initiated by donors are excellent opportunities for your nonprofit. With a planned giving program, your nonprofit can effectively scale its efforts—sourcing, cultivating, and stewarding a diverse range of planned gifts with increasing efficiency over time. From there, you can build out marketing and stewardship plans.

Nonprofits 201

Nonprofits Education Education Activism 201

Nonprofit Megaphone

APRIL 17, 2023

Nonprofit organizations have a unique mission and set of goals that differ from businesses. While for-profit companies are driven by revenue and profit, nonprofits are driven by their mission to create positive change in society. Use email marketing analytics to optimize subject lines, content, and timing for maximum engagement.

Non-Profits 52

Non-Profits Marketing Marketing Retention 52

Marketing for the Modern Nonprofit

JANUARY 3, 2024

It seems to be a common struggle in nonprofit organizations – the complaints about recruiting qualified staff, keeping great talent, and increasing diversity in a sector where more than 80 percent of nonprofit board members are white (BoardSource). My guest today is Jonathan Meagher-Zayas, MSW, MPA, CFRE, CDP.

Energy 57

Energy Recruitment Retention Nonprofits 57

Marketing for the Modern Nonprofit

DECEMBER 7, 2023

Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. These documents are publicly available online, but they only provide the bare bones of your organization’s financial status.

Marketing 70

Marketing Marketing Public and Nonprofit Management Finance 70

Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. Thankfully, there are plenty of effective and thoughtful ways that nonprofits can show donors the impact of their donations: 1) Give thanks. Building Lasting Relationships Boosts Donor Retention.

Nonprofits 133

Nonprofits Retention Food Nonprofit Organizations 133

Top Nonprofits

NOVEMBER 3, 2023

For most nonprofits, their constituent relationship management (CRM) software serves as the foundation of their technology stack. Your nonprofit’s CRM houses important data like supporter information, donation records, and program results, so it’s vital that you use a CRM system that can scale with your organization’s needs.

Production 52

Production Nonprofits Management Retention 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 5, 2024

Scaling Up: Using Volunteer Management Systems for Growth and Expansion For any non-profit , growing and expanding the organization requires volunteer management to be in place. By utilizing volunteer management systems, nonprofits can enhance their operations, engage with a volunteer base, and achieve their objectives efficiently.

Management 52

Management Non-Profits Recruitment Retention 52

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Nonprofit governance and management 119

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 119

Candid

AUGUST 2, 2022

For many nonprofits, in-person meetings and events are key to carrying out their mission. From maintaining strong donor relations to providing necessary services, both nonprofits and their communities benefit from in-person interactions. Many nonprofit organizations opted to move in-person operations online.

Nonprofits 116

Nonprofits Retention Health Communication 116

Top Nonprofits

MARCH 18, 2024

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. Leveraging membership engagement activity data can help organize and increase retention.

Activism 52

Activism Nonprofits Recruitment Communication 52

NonProfit Hub

MARCH 2, 2020

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. What is marketing automation? Improving Donor Retention Problems.

Marketing 53

Marketing Marketing Retention Recruitment 53

The Volunteer Hub

NOVEMBER 7, 2022

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. What are the benefits for your nonprofit? Talk about value.

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

Momentum Nonprofit Partners

MARCH 3, 2023

The Mid-South Nonprofit Conference + Catalyst Awards will offer a keynote address + 12 breakout sessions The Mid-South Nonprofit Conference returns for its 5th year and aims to address barriers, solutions, and best practices within the nonprofit sector.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

The Charity CFO

APRIL 9, 2024

Good morning from a Modern Nonprofit Podcast! Maya and her team specialize in investing for nonprofit organizations. So, naturally our conversation today will include many topics from the viewpoint of the financial statements, those within the organization that Maya is working with directly, and so much more.

Management 52

Management Finance Non-Profits Nonprofits 52

Top Nonprofits

JANUARY 2, 2024

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. Improved employee retention. More professional connections. Reduced operational costs.

Participation and motivation 52

Participation and motivation Nonprofits Retention Management 52

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels.

Marketing 61

Marketing Marketing Retention Communication 61

NonProfit Leadership Alliance

OCTOBER 26, 2022

However, building relationships isn’t just an important part of the donor journey —it’s crucial for maintaining strong connections with all of your organization’s supporters, including your volunteers, corporate partners, and other community members. . Here are a few ways your nonprofit can better engage with your community: .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 12, 2023

Retirement Planning for Nonprofit Employees Are you a nonprofit employee worried about your retirement? Well, fear not because this article is here to help you navigate the world of retirement planning specifically tailored for nonprofit employees. These plans are well-suited for larger nonprofits with a sizable employee base.

Non-Profits 52

Non-Profits Nonprofits Finance Nonprofit governance and management 52

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? With that, let’s get started.

Fundraising 105

Fundraising Fundraising Public and Nonprofit Management Nonprofits 105

The Volunteer Hub

JANUARY 27, 2021

Finding new ways to engage volunteers is crucial for nonprofits in 2021. Here are 3 ways nonprofits can increase volunteer engagement with gamification. Incorporating gamification within a volunteer program can help an organization retain and engage valuable supporters. Deploy a Rewards Program.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Starting a Nonprofit: Basic FAQs What is a nonprofit?

Public and Social Policy 82

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 82

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. Action | Here is where we generate a “go-to market” approach. IDEAS drive success.

Nonprofits 79

Nonprofits Values Foundations Retention 79

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. Nonprofits can embrace AI.

Fundraising 59

Fundraising Fundraising Ethics Participation and motivation 59

Fundraising Coach

OCTOBER 12, 2023

As a nonprofit professional, you understand the importance of filing Form 990 in a timely and accurate manner. After all, your status as a tax-exempt 501(c)(3) organization depends on it. However, did you know that you can gain valuable insights about your nonprofit from your Form 990 that can help you obtain donors ?

Nonprofit governance and management 52

Nonprofit governance and management Public and Nonprofit Management Health Nonprofits 52

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. However, successful volunteer recruitment, engagement, and retention are no easy feat. Improves volunteer engagement and retention.

Management 77

Management Recruitment Public and Nonprofit Management Nonprofits 77

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Focus on volunteer retention. Direct mail.

Recruitment 59

Recruitment Retention Nonprofits Activism 59

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Fortunately, there are solutions to help your nonprofit organization find new donors and retain your existing ones. What can fundraising professionals do to put 2023 back on track?

Charitable Organizations 69

Charitable Organizations Retention Fundraising Fundraising 69

NonProfit Hub

JANUARY 14, 2014

Let’s apply nonprofit-logic to some day-to-day life choices: 1. Do we practice the same philosophy in our nonprofits? Investing in Your Nonprofit (and Your People). Your nonprofit exists to help the world. For example – it might cost a nonprofit $50,000 to hire a major donor fundraiser. Don’t believe me?

Nonprofit Organizations 59

Nonprofit Organizations Nonprofit Organizations Altruism and Helping Nonprofits 59

Nonprofit Marketing Insights by GlobalOwls

MAY 22, 2021

5 Tips on Writing Compelling Posts on Social Media for Nonprofits. Do you want to get the best results out of your Nonprofit Social Media Posts? If your nonprofit is still trying to navigate the murky waters of social media , you’ll admit that it can be difficult to write content for these platforms.

Homelessness 94

Homelessness Nonprofits Children Retention 94

Care2

MAY 11, 2023

The results from over 1000 nonprofit organizations across the globe are almost here! Are you ready to see how your organization compares? The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations.

Advertising 36

Advertising Retention Nonprofit Organizations Nonprofit Organizations 36