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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10] Numbers define success or failure.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [8] Journal of Behavioral Decision Making, 30 (5), 1052-1065. [9] Journal of Marketing, 67 (3), 47-62. [13] Increasing voting behavior by asking people if they expect to vote. The Quarterly Journal of Economics, 127 (1), 1-56; Dana, J.,

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Behavioral and Brain Sciences, 12 , 683-739.; Often, it’s obvious. The furnishings are a bit ragged.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Behavioral and Brain Sciences, 12 , 683-739.; Often, it’s obvious. The furnishings are a bit ragged.

Values 52
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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [5] Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J. Journal of Personal Finance, 18 (1), 65-73. [4]

Finance 52
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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Marketing Letters, 24 (2), 109-118, retracted due to errors in study 3, but see the argument for study 1 data in Rose, R. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. 6] Dale, D. 7] Soman, D.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

It can come not only from the nonprofit, but also from a supporting community. One group of data analysis researchers noted, “Special events are generally accepted to be the least cost-effective way for nonprofits to raise revenue.”[14] 17] Another study looked at over 10,000 nonprofit tax returns. But reciprocity goes further.