Nonprofit Marketing Insights by GlobalOwls

APRIL 5, 2024

By utilizing volunteer management systems, nonprofits can enhance their operations, engage with a volunteer base, and achieve their objectives efficiently. Enhancing Volunteer Recruitment A significant challenge during the scaling process is efficiently finding and enlisting volunteers. Chapters 1.

Management 52

Management Non-Profits Recruitment Retention 52

The Charity CFO

NOVEMBER 28, 2023

Volunteering is an essential piece of any nonprofit. Some nonprofits can’t function without the help of their volunteers. But how can nonprofit leaders ensure their volunteers are effective while creating a space that encourages volunteers to return? That’s why it’s important to have a volunteer recruitment strategy.

Management 52

Management Recruitment Retention Nonprofits 52

The NonProfit Times

MAY 13, 2024

The rebranding is being supported by marketing and public relations agency FleishmanHillard. There is “a clear link between rebranding and fundraising”, according to The Rebrand Effect: How Significant Communications Changes Help Nonprofits Raise More Money , an unrelated report from nonprofit-focused communications cooperative Big Duck.

Insurance 110

Insurance Recruitment Retention Culture 110

Kivi's Nonprofit Communications Blog

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 83

Recruitment Retention Culture Communication 83

Marketing for the Modern Nonprofit

JANUARY 3, 2024

It seems to be a common struggle in nonprofit organizations – the complaints about recruiting qualified staff, keeping great talent, and increasing diversity in a sector where more than 80 percent of nonprofit board members are white (BoardSource). My guest today is Jonathan Meagher-Zayas, MSW, MPA, CFRE, CDP.

Energy 57

Energy Recruitment Retention Nonprofits 57

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. However, successful volunteer recruitment, engagement, and retention are no easy feat. That’s where volunteer management software comes in.

Management 77

Management Recruitment Public and Nonprofit Management Nonprofits 77

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Here are a few ways your nonprofit can better engage with your community: .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 90

Marketing Marketing Collaborations Values 90

Top Nonprofits

MARCH 18, 2024

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Leveraging membership engagement activity data can help organize and increase retention. Events may come and go.

Activism 52

Activism Nonprofits Recruitment Communication 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. 6 elements your fundraising strategy should include.

Fundraising 105

Fundraising Fundraising Public and Nonprofit Management Nonprofits 105

Nonprofit Tech for Good

APRIL 10, 2020

Nonprofits that embrace flexible work movement experience many benefits , such as increased productivity and retention and decreased expenses and pollution contribution. NTEN posts full-time nonprofit tech jobs and short-term opportunities at organizations working for social change. Bookmark your browsers!

Philanthropy 145

Philanthropy Foundations Nonprofits Recruitment 145

Getting Attention

MAY 10, 2012

Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. Part One: 101 Secrets to Great Volunteer Recruitment.

Recruitment 74

Recruitment Public and Nonprofit Management Retention Communication 74

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Around 30% of nonprofits cease to exist within 10 years of their founding.

Public and Social Policy 82

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 82

NonProfit Leadership Alliance

MARCH 8, 2023

Written by: Gabrielle Perham, MBA Reading Time: 5 minutes Most nonprofits experience some level of donor attrition over time. Whether a donor lapses because they lost interest in your organization or their capacity to give changed, it’s five times more cost-effective to regain lapsed donors than it is to recruit new ones.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Top Nonprofits

JANUARY 2, 2024

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. Improved employee retention. More professional connections. Reduced operational costs.

Participation and motivation 52

Participation and motivation Nonprofits Retention Management 52

The Volunteer Hub

NOVEMBER 7, 2022

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. What are the benefits for your nonprofit? Talk about value.

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

NonProfit Hub

MARCH 2, 2020

Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations, but funding pressures and staff limitations can make it a challenging task. What is marketing automation? Improving Donor Retention Problems.

Marketing 53

Marketing Marketing Retention Recruitment 53

Stanford Social Innovation Review

JUNE 1, 2023

By Anu Malipatil & Lucy Brainard The COVID-19 pandemic thrust the needs of nonprofits into view, forcing funders and grantees alike to rethink how they work together, both to tackle unexpected challenges and lay the groundwork for future needs.

Nonprofit Capacity 85

Nonprofit Capacity Philanthropy Children Foundations 85

Get Fully Funded

OCTOBER 14, 2021

As a smaller organization, perhaps your nonprofit started with just you. You were the executive director, development officer, marketing manager, and HR department, all rolled into one. After all, your nonprofit is practically run like a business. In this article, we’ll cover: Nonprofit HR vs. For-Profit HR.

Recruitment 52

Recruitment Nonprofit Administration and Development Retention Culture 52

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Nonprofits Recruitment Communication 76

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Focus on volunteer retention. Direct mail.

Recruitment 59

Recruitment Retention Nonprofits Activism 59

Ann Green

FEBRUARY 8, 2024

Leveraging data and making tweaks to donor-facing forms helps your nonprofit build stronger relationships. By Logan Lewis In 2023, donor retention was down significantly from the previous year. This trend goes hand in hand with lowered participation rates and a dip in the total number of donors supporting nonprofits.

Retention 67

Retention Recruitment Communication Marketing 67

Candid

MAY 5, 2021

They complete your mission, raise funds, and keep your nonprofit running to its full potential. However, finding the right employees is a multi-step process and can sometimes lead your nonprofit to the wrong answer. The nonprofit sector has had a difficult year, losing over 7 percent of its workforce in 2020.

Recruitment 119

Recruitment Culture Nonprofits Leadership 119

The Volunteer Hub

JANUARY 27, 2021

Finding new ways to engage volunteers is crucial for nonprofits in 2021. Here are 3 ways nonprofits can increase volunteer engagement with gamification. in 2021 ), the importance of volunteer engagement and retention also increases. Deploying gamification can help nonprofits reward volunteers who go above and beyond.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

The Volunteer Hub

MAY 13, 2022

Generation Z volunteers are a vital contributor to the nonprofit world. With a passion for positive impact, this segment of volunteers can help your nonprofit reach its mission. Nonprofits are important to Generation Z. In fact, 10% want to start their own nonprofit making them an ideal volunteer prospect for your organization.

Volunteerism 85

Volunteerism Volunteerism Nonprofit Administration and Development Recruitment 85

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Public and Nonprofit Management 87

Public and Nonprofit Management Nonprofits Management Public and Social Policy 87

Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

As a nonprofit fundraising professional, you might feel like your fundraising efforts stall from time to time. Or, perhaps you’ve invested a lot of energy into recruiting new donors and engaging existing ones, but your fundraising efforts aren’t yielding the results you were expecting. .

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

Bloomerang

AUGUST 3, 2021

Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit brand new donors from scratch. . What should you include in a welcome email series? .

Public and Nonprofit Management 135

Public and Nonprofit Management Retention Recruitment Management 135

Bloomerang

MARCH 30, 2023

Has your nonprofit identified an unaddressed need within your community? Volunteers provide nonprofits with the on-the-ground support they need to further their missions, whether that means helping to build homes, providing meals for food-insecure families, mentoring local youths, or cleaning up trash at local parks. Train volunteers.

Nonprofit Administration and Development 90

Nonprofit Administration and Development Recruitment Management Leadership 90

Top Nonprofits

MAY 5, 2023

Recruit and train volunteers. Market the event. Whatever this goal or purpose is will shape everything else about the event, from the topics you cover to your marketing strategy. Recruit and train volunteers. To recruit these volunteers, you’ll need to share an idea of what they’ll be doing at the event.

Associations 52

Associations Public and Nonprofit Management Recruitment Management 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

Fundraising 144

Fundraising Fundraising Public and Nonprofit Management Technology 144

Fundraising Coach

SEPTEMBER 26, 2023

For instance, you might already use a marketing tool to schedule posts and emails in advance or have a CRM to track donor relationships to free up your team’s bandwidth. For example, fundraising software can support donor retention efforts by sending automated thank-you emails when a donation is made.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

Bloomerang

MARCH 29, 2023

Volunteerism definition Volunteerism is the act of contributing free labor to conduct community service or support a nonprofit organization. Plus, nonprofit organizations can utilize these groups of passionate volunteers to help achieve goals in making the world a better and safer place. Let’s take a closer look at this phenomenon!

Volunteerism 90

Volunteerism Volunteerism Participation and motivation Disaster Relief 90

Bloomerang

AUGUST 23, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Then develop a plan to play to your strengths and ameliorate your weaknesses by downloading this free Nonprofit Culture of Philanthropy Checklist. . Mastering online user experience and messaging. It’s essential.

Culture 137

Culture Philanthropy Fundraising Fundraising 137

Getting Attention

SEPTEMBER 29, 2016

The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.

Retention 75

Retention Recruitment Activism Fundraising 75

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving.

Retention 95

Retention Philanthropy Recruitment Values 95