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Marketing Participation and motivation Public and Nonprofit Management 
Nonprofit Tech for Good
JUNE 27, 2025
Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Volunteers are a vital resource for nonprofit organizations. By Melaina Chromy , Sr.
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NonProfit PRO
JULY 18, 2025
hide(); }});--> In the nonprofit world, “competition” isn’t always the first word that comes to mind when we think about generosity, empathy or mission-driven work. It’s not about creating adversaries — it’s about igniting motivation. Continue to your page in 15 seconds or skip this ad.
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Stop Budget Burnout: A Better Way to Grow Your Nonprofit in 2026
Interactive Webinar: Recurring Giving Events That Keep on Giving
Nonprofit Tech for Good
JUNE 27, 2025
Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Volunteers are a vital resource for nonprofit organizations. By Melaina Chromy , Sr.
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Bloomerang
FEBRUARY 25, 2025
Connecting with new donors is crucial to growing your nonprofits supporter base and ultimately raising more for your cause. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement.
NonProfit Quarterly
NOVEMBER 6, 2024
It encompasses co-op, community land trust (CLT), mutual , and public housing, and can include a host of new and existing publicly supported models. As such, it involves dealing with the tensions between homeowners and tenants , the influence of money in politics and housing, and the public resistance to higher taxes and fees.
Affnetz
JUNE 9, 2025
When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.
130 
The Killoe Group
APRIL 28, 2025
Peer-to-peer fundraising is a powerful approach for nonprofits. For inspiration, take a look at examples of creative and successful peer-to-peer fundraising campaigns from other nonprofits. Make the most of your participant portal. It gets your constituents more involved with supporting your organization. Level up your emails.
Nonprofit Tech for Good
JUNE 27, 2025
Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Volunteers are a vital resource for nonprofit organizations. By Melaina Chromy , Sr.
52 
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 9, 2024
Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations. In fact, between 2014 and 2015, 62.8
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Fundraising Coach
FEBRUARY 25, 2025
As a nonprofit professional, you understand the challenges of managing a robust volunteer program. A strong management strategy can combat these issues and make your volunteer program a more positive and productive experience. Invest in volunteer management software. Offer positive, engaging experiences.
Stanford Social Innovation Review
MAY 6, 2025
Donors combined contributions to relieve over $15 billion dollars in medical debt for almost 10 million people living in the United States, facilitated by a nonprofit called Undue Medical Debt. Newer Methods Aligned Market Actions: In this approach, large numbers of individual investors align market actions to influence corporate behavior.
NonProfit Quarterly
FEBRUARY 17, 2025
Manifesting Love by **DALL-E 3/ **openai.com/dalle Editors note: This piece is from Nonprofit Quarterly Magazine s winter 2024 issue, Health Justice in the Digital Age: Can We Harness AI for Good? Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets.
NonProfit Quarterly
MARCH 17, 2025
How Nursing Homes Became Profit Centers To understand how this crisis unfolded, we must first examine how elder care became a market commodity. During the first year of the pandemic, residents in for-profit nursing homes were more likely to die from COVID-19 than those in nonprofits. The US healthcare system in 2023 consumed $4.87
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Stanford Social Innovation Review
OCTOBER 30, 2024
Temple Foundation connected the CDFIs to the regional nonprofit and financial sector networks that the foundation had developed for more than 60 years since its founding in 1962. Each CDFI is shaped by its history of filling the capital gaps and target markets it sets out to serve. From the grant’s outset, the T.L.L.
Bloomerang
APRIL 7, 2025
The best time for nonprofits to stop preparing for this historic wealth transfer is yesterday; the second-best time is now. The stark reality is that too many nonprofits dont place enough emphasis on planned giving in general because they cant see the immediate returns. Of course, you have to multiply all that by 84.
NonProfit Quarterly
MARCH 17, 2025
Image credit: Dall-E by OpenAI Editors note: This piece is from Nonprofit Quarterly Magazine s winter 2024 issue, Health Justice in the Digital Age: Can We Harness AI for Good? 7 The lack of robust data systems to track and manage the allocation and utilization of funds across healthcare centers led to inefficiencies and poor accountability.
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Bloomerang
NOVEMBER 1, 2024
Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them.
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NonProfit Leadership Alliance
APRIL 28, 2024
As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. That makes it a critical investment for any nonprofit looking to achieve long-term success.
Nonprofit Marketing Guide
OCTOBER 24, 2012
As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. When asked to identify their target audience, they’ll usually respond with “the general public” or “everyone.”
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Nonprofit Marketing Guide
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.
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Nonprofit Marketing Guide
DECEMBER 6, 2012
On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector.
195 
Nonprofit Marketing Guide
SEPTEMBER 6, 2011
The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. This e-book brings together in one place all of the thinking, teaching, and writing I’ve been doing over the last two years on nonprofit content marketing.
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NonProfit Leadership Center
AUGUST 7, 2023
Tina James Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.
Nonprofit Marketing Guide
SEPTEMBER 15, 2011
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. OK, that’s a little harsh, but some of you need a wake-up call.
NonProfit Leadership Alliance
MAY 23, 2023
In addition to raising necessary funds for your cause, you might host a fundraiser to accomplish the following goals: Raise awareness and educate the public about issues related to animal rights. Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption.
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Affnetz
APRIL 30, 2024
/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.
264 
Nonprofit Marketing Guide
SEPTEMBER 24, 2015
We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. The Doing Driver. The Thinking Driver.
NonProfit Leadership Alliance
JANUARY 3, 2024
In the world of nonprofit professionals, there are those whose stories inspire, uplift, and ignite a passion for positive change. Ashley Baker, CNP ( Certified Nonprofit Professional ), is one of these individuals. A Bold Move Ashley’s path to the nonprofit sector was a winding one.
Nonprofit Marketing Guide
SEPTEMBER 14, 2022
As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.
144 
NonProfit Leadership Alliance
MAY 27, 2024
As a dedicated nonprofit professional, you understand the critical role of continuous learning in the field. The nonprofit sector is dynamic, shaped by technological advancements, ever-evolving trends, and shifts in marketing and public relations strategies. This is where nonprofit professional development comes in.
Nonprofit Tech for Good
JULY 4, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. After all, your nonprofit work shares that same purpose.
143 
Nonprofit Tech for Good
MAY 16, 2021
By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Email #1: Introduce the Campaign. Provide all of the details.
Ann Green
SEPTEMBER 29, 2021
During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 26, 2023
7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.
Nonprofit Marketing Guide
JUNE 7, 2017
Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Actively Manage Your Decision Points. ” Here are 5 I like.
NonProfit Hub
APRIL 24, 2020
There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. This proactive approach is often used in infomercials, motivating the audience to buy products again.
Nonprofit Tech for Good
SEPTEMBER 19, 2024
By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Artificial intelligence is simplifying the nonprofit slog work that ties up enormous banks of time and resources.
Bloomerang
AUGUST 2, 2022
Good writing, and I mean good writing, should be a top priority at your nonprofit because good writing is a tool of tremendous power, influence, and leverage. A motivating flyer could inspire dozens of people to volunteer for your new program, and a persuasive letter to a senator might inspire new legislation.
NonProfit Quarterly
APRIL 5, 2023
“From Owing to Owning,” reads a sign at the entrance of Plaza 122, a 29,000-square-foot strip mall near the corner of SE 122nd Avenue and SE Market Street in Portland, OR. The complex is modest, but it houses an estimated 27 primarily immigrant-led small businesses and nonprofits. Paul, New Orleans, Anchorage, and Los Angeles.
Nonprofit Fixer
AUGUST 15, 2023
After 30 years in nonprofit leadership, I’ve come to believe that there is one key skill that can boost your personal and professional success. Even though we don’t talk about it much in the nonprofit sector, fundraisers also require an entrepreneurial mindset. This requires prioritization, management, and dependability.
Stanford Social Innovation Review
MARCH 7, 2024
Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Thirty people attended, including managers and members of an academic gender committee we were on. Innovation thus becomes a powerful tool driven by the intellectual participation of women from diverse contexts.
Bloomerang
MAY 10, 2022
Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit. What is donor stewardship?
Bloomerang
MAY 21, 2021
But if you’ve never heard of Bloomerang besides our webinars, Bloomerang is a provider of donor management software. You’re teaching grant writing and doing board development and super involved in the nonprofit community there. I do run the Cal State East Bay Nonprofit Management Certificate Program.
NonProfit Leadership Alliance
JULY 15, 2024
It’s simple—online giving rose from almost 8% of total giving in 2022 to over 12% in 2023 for the average nonprofit. To ensure your website is poised to capture this valuable giving stream, it must be optimized to facilitate the donor journey: the path your donors follow to decide if and how they want to support your nonprofit.
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