Nonprofit Marketing Insights by GlobalOwls

MAY 1, 2024

Encourage new employees to actively participate in learning opportunities and provide them with comprehensive resources, including online portals, course materials, and training materials. Giving constructive feedback helps them understand areas for improvement, reinforces positive performance, and motivates them.

Management 52

Management Participation and motivation Culture Construction 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Fundraising Coach

MARCH 31, 2023

When you create marketing content to reach out to donors or introduce your nonprofit to a wider audience, how do you describe your organization? If you’re not reaching your marketing goals with your current strategy, start utilizing nonprofit storytelling. Are you getting the results you want?

Participation and motivation 72

Participation and motivation Nonprofits Recruitment Values 72

Bloomerang

MARCH 29, 2023

For instance, if you help recruit volunteers for a school, you must understand what type of volunteers you need and how to connect with them. In addition, many high school and college students participate in service-learning projects, which combine elements of education and volunteerism. It also benefits volunteers themselves.

Volunteerism 88

Volunteerism Volunteerism Participation and motivation Disaster Relief 88

Stanford Social Innovation Review

MARCH 5, 2024

A prime example is The Valuable 500, which aims to raise awareness about the value and capabilities that people with disabilities bring to the workforce and society at large by uniting CEOs from diverse companies, including Fortune 500 and FTSE 100 members.

Nonprofit governance and management 108

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Governance 108

NonProfit Quarterly

FEBRUARY 22, 2023

Meanwhile, a proliferation of farmers markets fueled the local food movement but marginally addressed food access. This organizing wave taught Louisville food activists the value of persistent, deep organization and informed co-op organizing as people began to gather at kitchen tables, public libraries, and churches in 2015.

Food 103

Food Construction Public and Social Policy Governance 103

Getting Attention

JUNE 1, 2017

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. The value of launching your volunteer messengers is huge; a real win-win doable with limited time and expense. 3) Recruit your first team of messengers (Pilot). No or limited access to target audiences.

Participation and motivation 44

Participation and motivation Recruitment Values Production 44

Fundraising Coach

OCTOBER 2, 2022

Hurdles like volunteer recruitment , volunteer burnout, and disorganized training can make your program less effective. For example, giving volunteers the skills they need to participate in the activities they signed up for can be enough to cultivate high volunteer engagement. . Participating in volunteer holidays.

Public and Nonprofit Management 59

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 59

Getting Attention

JUNE 1, 2017

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. The value of launching your volunteer messengers is huge; a real win-win doable with limited time and expense. 3) Recruit your first team of messengers (Pilot). No or limited access to target audiences.

Participation and motivation 40

Participation and motivation Recruitment Values Production 40

Nonprofit Marketing Blog

JULY 1, 2014

Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald , as a contributor to The Nonprofit Marketing Blog. Peer influence plays an important role in motivating Millennials to volunteer, attend events, participate in programs, and give. Download our free guide.'

Social Enterprise 92

Social Enterprise Social Enterprise Participation and motivation Culture 92

NonProfit Hub

MARCH 20, 2020

This means it’s vital to market your fundraising efforts to the students in your school. Kids are motivated differently than adults. By recruiting parental assistance in a variety of roles across the fundraising process and catering to busy, working parents, you increase the percentage of families that are able to help out. .

Fundraising 51

Fundraising Fundraising Children Participation and motivation 51

Kivi's Nonprofit Communications Blog

JULY 27, 2016

When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach and depth without any extra expenditure.

Participation and motivation 41

Participation and motivation Recruitment Culture Values 41

iMarketSmart

APRIL 10, 2023

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. What does this look like?

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

EveryAction

NOVEMBER 27, 2018

Marketing & Communications. Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles. Marketing & Communications / #DigiStratNY / @IEGroup. Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

Kivi's Nonprofit Communications Blog

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 56

Non-Profits Marketing Marketing Ethics 56

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 21, 2020

However, the biggest challenge of any peer-to-peer fundraising campaign is definitely recruiting the right volunteer fundraisers to drive it to success. Here are our top recommendations for recruiting the best peer-to-peer fundraisers for your next campaign: Look in the right places. Develop clear expectations. Let’s dive in.

Recruitment 98

Recruitment Fundraising Fundraising Participation and motivation 98

NonProfit Quarterly

NOVEMBER 29, 2023

At this year’s sector conference, organized by the Opportunity Finance Network (OFN), a sellout crowd of over 2,200 people participated and considered where CDFIs needed to go and what they needed to do. Grzywinski conceded this was wrong: “We underestimated the passion and motivation of the people running not-for-profit organizations.”

Nonprofit Administration and Development 99

Nonprofit Administration and Development Finance Nonprofit governance and management Public and Nonprofit Management 99

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). We benchmark total compensation regularly against the market to ensure we’re competitive.

Culture 104

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 104

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 31, 2022

Since many industries are always evolving , employees must participate in ongoing training and education to ensure they are up-to-date and always able to do their best work. It could be the most cost-effective strategy to increase your company’s worth and solidify your position in the market.

Participation and motivation 52

Participation and motivation Production Culture Education 52

Kivi's Nonprofit Communications Blog

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 77

Marketing Marketing Participation and motivation Recruitment 77

Bloomerang

OCTOBER 29, 2021

And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. So, really, what I’m going to kind of dig into is how to keep your peer-to-peer participants and your donors engaged.

Participation and motivation 107

Participation and motivation Fundraising Fundraising Recruitment 107

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 23, 2022

Project management professionals assist in driving, guiding, and executing company-identified value-added goals by using processes and methodologies to plan, initiate, implement, monitor, and close all activities related to a given business project in alignment with the organization’s overall strategic objectives. Celebrate milestones.

Management 52

Management Participation and motivation Collaborations Production 52

Care2

SEPTEMBER 13, 2011

This panel will share best practices in marketing to women and how your nonprofit can reach, recruit and retain women in your fundraising program. If you are not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities. How much better?

Participation and motivation 64

Participation and motivation Recruitment Construction Activism 64

Nonprofit Marketing Blog

OCTOBER 1, 2010

Through Facebook, YouTube videos, and friends recruiting friends through many other means online, a match was found—but in addition a movement was started to enter donor registries and donate bone marrow. This argument has some people thinking he’s dismissing online organizing as lacking in any value. It’s not a revolution.

Participation and motivation 47

Participation and motivation Activism Recruitment Collaborations 47

Get Fully Funded

APRIL 17, 2023

To be wildly successful at fundraising and fully fund your budget, you need to value your donors as partners. Connection is the most important motivator for giving. That connection could be their relationship with you personally or with someone who is part of your organization, like a Board member, volunteer, or program participant.

Participation and motivation 111

Participation and motivation Nonprofits Recruitment Food 111

Bloomerang

JUNE 19, 2021

And they’re motivated by the cause, not an institution, which means they may not have a really strong, like, brand attachment to your organization’s name. They’re motivated by a cause more than your institution. We have to think about our donor’s motivations. That is very much true of millennials.

Recruitment 56

Recruitment Leadership Public and Social Policy Public and Nonprofit Management 56

Nonprofit Fixer

JULY 23, 2020

We must push funders to start looking for other things to value, not just measure with metrics. People are motivated by goals. If you have finance or legal subject matter experts on your board or staff, you should brag about your ability to recruit and retain them. We must tell stories of successes that aren’t easily measured.

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Nonprofits Nonprofit governance and management 52

EveryAction

APRIL 13, 2023

Recruit: as your supporters re-engage with your organization, use their activity data to have more impactful conversations. Talk with them about what motivated them to engage before asking them to take an action or volunteer—this will strengthen your relationship with them and lead to a more successful ask.

Public and Nonprofit Management 71

Public and Nonprofit Management Participation and motivation Leadership Agriculture 71