Nonprofit Marketing Insights by GlobalOwls

OCTOBER 13, 2023

Why Inclusive Brand Marketing Is Imperative Today Inclusivity is a buzzword these days, and it is used in a variety of arenas. With more emphasis on inclusion in the workplace, schools, entertainment, politics, and other areas nowadays, it’s only natural that this should be reflected in aspects like marketing, too. But is it really?

Marketing 52

Marketing Marketing Race and Ethnicity Cultural Diversity 52

Stanford Social Innovation Review

FEBRUARY 9, 2023

We found that in Brazil, social entrepreneurs from poor communities differ significantly from those from higher social classes, especially in terms of their access to financial, human, psychological, and social capital. Inclusion of and co-design with the most vulnerable is essential if solutions are to be effective.

Social Entrepreneurship 128

Social Entrepreneurship Entrepreneurship Social Enterprise Social Enterprise 128

Stanford Social Innovation Review

OCTOBER 16, 2023

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”— Real progress seems elusive.

Philanthropy 139

Philanthropy Homelessness Psychology Health 139

iMarketSmart

APRIL 24, 2023

Potential donors were asked, “How close do you feel to your ethnic or racial group?” Those answering, “very close” or “close,” gave more when the pictured victims matched their own race. They gave more when the victims did not match their own race. Race mattered. Marketing, too, can emphasize shared identity.

Race and Ethnicity 52

Race and Ethnicity Fundraising Fundraising Altruism and Helping 52

EveryAction

OCTOBER 5, 2016

Marketing & Communications. Marketing & Communications / #2016DML / @dmlconference. Marketing & Communications. Marketing & Communications / #affectconf / @AffectConf. Marketing & Communications. Marketing & Communications / #INBOUND16 / @INBOUND. Marketing & Communications.

Nonprofit governance and management 102

Nonprofit governance and management Finance Public and Nonprofit Management Nonprofit Administration and Development 102