NonProfit Leadership Center

APRIL 15, 2024

Companies with the highest levels of well-being outperformed standard benchmarks in the stock market. In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. Elements of Culture Work environments are established by culture. Values are shared principles about what is important.

Psychology 130

Psychology Health Culture Leadership 130

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 13, 2023

Why Inclusive Brand Marketing Is Imperative Today Inclusivity is a buzzword these days, and it is used in a variety of arenas. With more emphasis on inclusion in the workplace, schools, entertainment, politics, and other areas nowadays, it’s only natural that this should be reflected in aspects like marketing, too. But is it really?

Marketing 52

Marketing Marketing Race and Ethnicity Cultural Diversity 52

NonProfit Hub

AUGUST 12, 2016

If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening. What comes to mind when you think of “ nonprofit psychology?”). To boil it down, psychology is simply the study of why.

Psychology 35

Psychology Fundraising Fundraising Nonprofits 35

Stanford Social Innovation Review

FEBRUARY 9, 2023

We found that in Brazil, social entrepreneurs from poor communities differ significantly from those from higher social classes, especially in terms of their access to financial, human, psychological, and social capital. Inclusion of and co-design with the most vulnerable is essential if solutions are to be effective.

Social Entrepreneurship 128

Social Entrepreneurship Entrepreneurship Social Enterprise Social Enterprise 128

Nonprofit Marketing Insights by GlobalOwls

MAY 9, 2024

Chapters Understanding E-commerce Financial Dynamics Unlike a brick-and-mortar shop, e-commerce entails nuanced operations, encompassing digital marketing expenditures, delivery logistics, and more. This entails consistent financial analysis and forecasting to stay ahead of market fluctuations and adapt their strategies effectively.

Finance 52

Finance Public and Nonprofit Management Psychology Production 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The market is flooded with complex assignments, intricate research papers, persuasive essay requirements, and even AI-based homework solver. Students are involved in projects that develop AI-driven apps to monitor mental health, provide personalized wellness recommendations, and even predict psychological stressors.

Health 52

Health Energy Psychology Culture 52

Nonprofit Marketing Insights by GlobalOwls

MAY 31, 2024

Psychological Influence Typography affects not only how information is perceived but also how it is understood. This includes everything from the website and marketing materials to product packaging and internal communications. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Psychology 52

Psychology Associations Retention Communication 52

Selfish Giving

SEPTEMBER 22, 2021

The rounding up option] made it psychologically easy for people to do more of what they were already doing." on groceries you're probably already telling yourself that you spent $87 so rounding up to that amount is psychologically easy when the cashiers asks. Marketing Your Cause 1. If you've spent $86.29 Is it worth it?

Psychology 130

Psychology Recruitment Fundraising Fundraising 130

NonProfit Quarterly

FEBRUARY 27, 2024

These pilots unearthed the difficulties in moving from a market-based model to a values-aligned one. We anticipated complicated feelings about money based on intersecting identities—and we expected more critical views about traditional pay scales that operate from harmful market-based assumptions.

Psychology 108

Psychology Values Governance Culture 108

iMarketSmart

SEPTEMBER 7, 2016

The post Donor Psychology: Do you know what really makes your supporters feel good? After generating millions of responses from donors in 4 countries around the world, we’ve read a lot of reasons why people give. Below are most of the reasons they relayed through our platform to benefit our clients’ fundraising efforts.

Psychology 40

Psychology Values Fundraising Fundraising 40

NonProfit Hub

AUGUST 21, 2020

The same thing goes for marketing. Every party involved in a marketing deal has different expectations of how things should go, but marketing ethics guides them. . There is always something to learn from all forms of ethics, and marketing ethics is not any different. Market research . Market audience .

Ethics 51

Ethics Marketing Marketing Advertising 51

Stanford Social Innovation Review

OCTOBER 16, 2023

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”— Real progress seems elusive.

Philanthropy 139

Philanthropy Homelessness Psychology Health 139

Kivi's Nonprofit Communications Blog

JUNE 10, 2022

Let’s wind things down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have email trends, how to ask for donations in various ways, the psychology of content marketing and fonts, how to write headlines, and more. Get Details.

Communication 56

Communication Psychology Nonprofits Collaborations 56

Nonprofit Marketing Insights by GlobalOwls

APRIL 2, 2024

Influence: The Psychology of Persuasion’ by Robert Cialdini outlines the key principles of influence that can be used to navigate social situations to one’s advantage. The psychological playbook: Understanding mind games in negotiation The psychological aspects of negotiation play a significant role in its success.

Psychology 52

Psychology Values Collaborations Culture 52

Marketing for the Modern Nonprofit

OCTOBER 4, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. I know you are a smart cookie.

Psychology 62

Psychology Advertising Technology Philanthropy 62

iMarketSmart

JULY 17, 2023

It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Another commentator explains, “ethology and Jungian psychology can be viewed as two sides of the same coin: it is as if ethologists have been engaged in an extraverted exploration of the archetype.”

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

Nonprofit Marketing Blog

OCTOBER 16, 2012

To follow on to yesterday’s post, here is an infographic via Scott Dunlap of PayPal. He has a great Pinterest board of social media infographics here. This is one of my favorite recent ones. Having trouble viewing it? See it here.).

Psychology 93

Psychology 93

NonProfit Leadership Center

OCTOBER 17, 2022

Stacy received her doctorate in Educational Leadership at the University of Florida, holds a Master of Education from Harvard University and has a Bachelor of Arts in Psychology from the University of South Florida. Stacy Baier. Meet Nathan Penha. Nate currently serves as a senior consultant for CAPTRUST.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Nonprofit Administration and Development Education 130

Kivi's Nonprofit Communications Blog

OCTOBER 6, 2022

” How these colors affect mood and marketing: Red. For more (and a handy guide) on how colors can help or hurt your nonprofit marketing, use this great infographic Colour Psychology in Marketing from giraffe social media. Your Energy Level. Your Appetite. Strong emotions, increased passion and intensity.

Psychology 78

Psychology Energy Health Production 78

Nonprofit Marketing Insights by GlobalOwls

JANUARY 5, 2023

Although it might not be hard psychology, the numbers do not lie: if your name is used in an email or magazine , you are more likely to click on links or to continue reading. Ritesh is a digital marketing manager with years of experience in driving growth. He’s currently the director of inbound marketing at Foleon. Author bio.

Public and Nonprofit Management 98

Public and Nonprofit Management Psychology Marketing Marketing 98

Selfish Giving

SEPTEMBER 14, 2022

Marketing Your Cause 1. Seven psychological writing tactics to get inside the minds of your audience. #1: Marketing Coordinator, Rocket Social Impact , Remote ???? Farm-animal sanctuaries partner to launch 'Hunger Games' for goats, raise $173k. ?? ?? This video is well worth five minutes of your time. Brain Food 1.

Psychology 130

Psychology Food Associations Nonprofits 130

Clairification

JUNE 15, 2023

I love sharing insights, research and practices from other disciplines, including psychology, neuroscience, behavioral economics, mindfulness, for-profit marketing, and more. If you’ve been along for the ride for a while, I hope you’ve gleaned some useful nuggets to help you in your work, and maybe even in your personal life.

Psychology 89

Psychology Production Nonprofits Education 89

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Psychological Aspect of FOMO Fundamentally FOMO is rooted in our need for connection and acceptance. .” It represents the anxiety or unease one feels when they think others are enjoying experiences that they’re not part of. Throughout evolution humans have depended on group approval and collaboration for survival.

Psychology 52

Psychology Health Advertising Collaborations 52

Nonprofit Marketing Blog

JUNE 11, 2014

Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn, how we feel about the messages we receive. Establish a core set of images and colors for your organization and use them consistently throughout your marketing so potential supporters can immediately recognize you.

Psychology 73

Psychology Manufacturing Fundraising Fundraising 73

Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2022

Let’s finish it off with some helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about quiet quitting, color psychology in marketing, Giving Tuesday, and more. Giraffe talks about Colour Psychology in Marketing [INFOGRAPHIC].

Communication 52

Communication Psychology Nonprofits Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 22, 2023

The apps are designed in such a way, by applying psychological principles, to keep you hooked to your smartphone. What are the various design elements they use and the psychological principles they apply? UX/UI design and social media psychology People use social media apps day in and day out today. Let’s take a look!

Psychology 52

Psychology Energy Activism Retention 52

Kivi's Nonprofit Communications Blog

AUGUST 19, 2021

That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, productivity, management, psychology, etc. The post Big Brains and Cool Kids (August 2021) appeared first on Nonprofit Marketing Guide.

Psychology 110

Psychology Production Communication Marketing 110

Get Fully Funded

APRIL 9, 2023

Let’s start by looking at the psychology of words. The Psychology of Words Words are important. Your words must cut through the noise and land smack-dab in the middle of your reader’s or listener’s heart, inspiring them to give. So, what ARE the right words?

Psychology 122

Psychology Homelessness Fundraising Fundraising 122

Marketing for the Modern Nonprofit

JUNE 28, 2023

nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”. Julia’s online courses , webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Psychology 52

Psychology Technology Management Marketing 52

iMarketSmart

JULY 24, 2023

Evolutionary psychology series: The evolution of morality. Psychological Science, 18 (9), 803-809. Social Marketing Quarterly, 21 (2), 92-99. [15] Psychological Bulletin, 132 (5), 778-822. [18] Psychological Bulletin, 132 (5), 778-822. [21] European Journal of Social Psychology, 47 , 97-104; Holland, R.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

Bloomerang

AUGUST 6, 2021

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. So thanks for being here.

Psychology 113

Psychology Children Philanthropy Food 113

iMarketSmart

AUGUST 18, 2023

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Psychology 52

Psychology Philanthropy Culture Values 52

Stanford Social Innovation Review

APRIL 22, 2024

In both markets, products and services are sold across B2B, B2C, or B2G models, and both markets draw on data (and increasingly AI data) to increase efficiency and reduce the costs of established processes. By Natalia Kucirkova Educational technology, or ed-tech, shares some crucial similarities with fintech.

Public and Social Policy 72

Public and Social Policy Finance Education Education 72

iMarketSmart

FEBRUARY 6, 2023

The new synthesis in moral psychology. J ournal of Personality and Social Psychology, 79 (6), 861-875. European Journal of Social Psychology, 15 (3), 263-280. [11] Health Psychology, 33 (7), 646-655; Godin, G., Health Psychology, 27 (2), 179-184. [12] Journal of Marketing, 67 (3), 47-62. [13] 11] Godin, G.,

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Creating detailed buyer personas allows you to tailor your marketing efforts to resonate with specific audience segments. Conducting thorough market research allows you to identify your ideal customer’s demographics, interests, and pain points, enabling you to craft highly targeted messaging.

Participation and motivation 52

Participation and motivation Collaborations Psychology Values 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 22, 2023

Social Engineering Attacks: Manipulating Human Psychology Despite advancements in technology, social engineering attacks remain a prevalent and effective method for cybercriminals. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community. Unleash the true potential of your brand with the help of AI.

Public and Social Policy 52

Public and Social Policy Psychology Collaborations Manufacturing 52

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to Get Your Social Marketing Budget Approved (white paper).

Psychology 167

Psychology Advertising Foundations Marketing 167