Kivi's Nonprofit Communications Blog

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 83

Recruitment Retention Culture Communication 83

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs.

Participation and motivation 52

Participation and motivation Retention Education Education 52

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Nonprofit governance and management 119

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 119

The Volunteer Hub

NOVEMBER 7, 2022

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. Talk about value. What are the benefits for your nonprofit?

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

Nonprofit Megaphone

DECEMBER 1, 2023

Newsletters and email marketing campaigns are one of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17% —substantially higher than the overall average of 21.33%. We can help!

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Marketing Marketing 98

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. However, many nonprofits operate with tight budgets. However, many nonprofits operate with tight budgets.

Public and Nonprofit Management 87

Public and Nonprofit Management Nonprofits Management Public and Social Policy 87

Nonprofit Marketing Insights by GlobalOwls

JANUARY 29, 2024

A positive work culture promotes employee satisfaction, engagement, and retention. Encouraging open and transparent communication among employees and between employees and management can help build trust, foster teamwork, and resolve conflicts in a healthy manner.

Culture 52

Culture Production Health Values 52

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. You likely understand the general benefits of planning, but why is creating a fundraising plan so important for your nonprofit? With that, let’s get started. Major gifts.

Fundraising 105

Fundraising Fundraising Public and Nonprofit Management Nonprofits 105

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Around 30% of nonprofits cease to exist within 10 years of their founding.

Public and Social Policy 82

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 82

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. 3) Support.

Fundraising 121

Fundraising Fundraising Public and Nonprofit Management Nonprofits 121

Bloomerang

JULY 19, 2023

Due to this collective mastery, your work offers an invaluable skill set that uniquely positions development professionals for leadership at nonprofit and philanthropic agencies. Your work behind the scenes is to establish a structure—plans, systems and processes—by which the nonprofit may reach its advancement goals.

Leadership 72

Leadership Nonprofit Administration and Development Public and Nonprofit Management Collaborations 72

NonProfit Hub

APRIL 18, 2024

Needing money is a common denominator among all nonprofits. With the rise of social impact as a business metric, companies are more eager than ever to contribute to meaningful causes, yet many nonprofits don’t make the most of this fundraising avenue. A dependence on corporate interests may influence nonprofit agendas.

Charitable Contribution 57

Charitable Contribution Nonprofit governance and management Public and Nonprofit Management Values 57

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Remind your donors that they bring a unique value to your organization. Explain your motivation.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Social Enterprise 122

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

Public and Nonprofit Management 100

Public and Nonprofit Management Retention Management Fundraising 100

Ann Green

DECEMBER 13, 2022

Your volunteers donate their time and effort to your nonprofit. Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. A strong volunteer program is built on consistent communication , engaging opportunities, and organized management.

Public and Nonprofit Management 73

Public and Nonprofit Management Charitable Organizations Values Energy 73

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Let’s not forget the need to identify new donors, donors who are value-aligned with your mission.

Fundraising 75

Fundraising Fundraising Finance Retention 75

Top Nonprofits

MAY 5, 2023

It’s important to spend time on each of these five event planning steps to create an event that adds value to your members’ experiences: Define event goals and create an event plan. Market the event. Whatever this goal or purpose is will shape everything else about the event, from the topics you cover to your marketing strategy.

Associations 52

Associations Public and Nonprofit Management Recruitment Management 52

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit. What is donor stewardship?

Participation and motivation 96

Participation and motivation Retention Public and Nonprofit Management Communication 96

NonProfit Hub

APRIL 23, 2015

Plus, something that we stress at Nonprofit Hub, and that Stanley mentioned, is to ask for feedback from volunteers, and to actually listen. Finally, once your volunteers have been out in the field doing the hard work, make sure they know how much you value their efforts. Use volunteers’ names on other newsletters or public marketing.

Management 59

Management Recruitment Public and Nonprofit Management Advertising 59

EveryAction

NOVEMBER 27, 2018

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Marketing & Communications.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

iMarketSmart

NOVEMBER 28, 2022

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Focusing on short-term financial numbers rather than customer need and value creation. A job explanation: Big sales v.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

NonProfit Hub

MAY 27, 2021

Needing money is a common denominator among all nonprofits. When someone receives a benefit for their “gift” to a nonprofit organization, the IRS determines that their support is not tax-deductible. Sponsorship is usually tied to an event or program that has production value and requires a significant investment of time and energy.

Nonprofit governance and management 71

Nonprofit governance and management Charitable Contribution Public and Nonprofit Management Law 71

Bloomerang

OCTOBER 1, 2021

But what role does your board play in donor management, exactly? With their direct involvement, they must understand what donor management tactics are working, which are falling short, and what the overall financial situation of your organization is. Great question! Include a final section that focuses on donor relations.

Public and Nonprofit Management 123

Public and Nonprofit Management Management Retention Universities 123

Selfish Giving

APRIL 10, 2017

Also on the chopping block are big donations to nonprofits. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We 2016 America’s Charity Checkout Champions.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 8, 2020

As with any other type of business, a nonprofit organization is subject to trends within that sector. If you are on a mission to build a sustainable nonprofit organization, then this article is for you. By keeping up with these trends, you will be able to provide value to your donors and experience higher retention rates.

Public and Nonprofit Management 59

Public and Nonprofit Management Non-Profits Technology Social Enterprise 59

Fundraising Coach

SEPTEMBER 11, 2022

You may be able to target younger audiences through a youthful ambassador’s passion for your cause better than with your primary marketing tools that may target older audiences. To get started, this article will answer three questions nonprofits often have about working with ambassadors: What are ambassadors? Local public figures.

Public and Nonprofit Management 52

Public and Nonprofit Management Non-Profits Retention Recruitment 52

The Agitator

NOVEMBER 3, 2011

Look at long-term values. Enhance focus on retention and building supporter loyalty. With retention rates in the dumper too few nonprofits really understand that a 10% improvement in retention results in a 200% improvement in lifetime value. This is the arena where you can quickly add the most value.

Fundraising 107

Fundraising Fundraising Philanthropy Retention 107

iMarketSmart

MAY 8, 2023

121) is of limited value without insights or examples of precisely how this can be achieved.”[4] It might have a detailed marketing plan. No marketing plan can overcome those underlying signals. Transactional behavior in charities I often share research findings with nonprofit groups. 4] So, what exactly do we do?

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

The Agitator

SEPTEMBER 18, 2012

The cost to participate in the Private Study Pool, just $3,500 per organization, is negligible given the insights and actionable information you’ll get back for increasing retention and lifetime value. Higher retention. Higher life time value. The results of the National Study will be shared publicly. Higher net income.

Retention 66

Retention Public and Nonprofit Management Values Management 66

The Agitator

AUGUST 2, 2012

Understanding and acting on the difference between mere donor ‘involvement’ and actual donor ‘commitment’ is worth literally millions to the nonprofit sector. The findings of this ground-breaking study will be made public in the free DonorVoice UK Commitment Webinar on Wednesday, August 22 nd. You can enroll here.

Fundraising 68

Fundraising Fundraising Public and Nonprofit Management Retention 68

Get Fully Funded

MAY 4, 2021

A volunteer handbook is an essential piece of a successful volunteer program at a nonprofit. You also need a targeted recruiting process, an onboarding process, an orientation, volunteer management practices, and volunteer recognition. If YOU were volunteering at your nonprofit, what would you want to know?

Law 119

Law Public and Nonprofit Management Recruitment Children 119

Bloomerang

JANUARY 29, 2024

Nonprofit funding comes from various sources—regular and major gifts , grants, in-kind donations, corporate sponsorships , planned gifts, and eCommerce sales are a few of the most common. In addition, some nonprofits also rely partly or entirely on memberships to support their missions. What is membership software for nonprofits?

Public and Nonprofit Management 80

Public and Nonprofit Management Associations Management Nonprofits 80

Getting Attention

NOVEMBER 2, 2011

When I recently asked nonprofit experts in a range of fields and functions—from public health to fundraising to advocacy—to share the one book that has most influenced their professional lives, I had no idea what I’d learn. Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing.

Psychology 72

Psychology Retention Health Values 72

The Agitator

SEPTEMBER 8, 2011

And this Peter Hart survey for Citibank provides an excellent look at the depth of the public’s economic gloom. Show value — be as concrete as possible about what the donor’s gift will accomplish. What to do? I like that phrase.

Philanthropy 76

Philanthropy Values Marketing Marketing 76

Nonprofit Megaphone

OCTOBER 29, 2023

Building an email list and a network of loyal supporters is one of the most effective ways for nonprofits to advertise and achieve their goals. The Value of Email Marketing: Balancing Retention and Acquisition Donor and client acquisition is essential to growing your customer base.

Marketing 52

Marketing Marketing Retention Values 52