Kivi's Nonprofit Communications Blog

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 83

Recruitment Retention Culture Communication 83

The NonProfit Times

MAY 13, 2024

The rebranding is being supported by marketing and public relations agency FleishmanHillard. The BSA national organization emerged from Chapter 11 in April 2023, when a Plan of Reorganization called for it to establish a Victims Compensation Trust valued at the time at $2.4

Insurance 110

Insurance Recruitment Retention Culture 110

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

The Charity CFO

NOVEMBER 28, 2023

Develop a Volunteer Recruitment and Screening Some volunteers will seek out your organization and ask about volunteer opportunities, but the majority won’t. That’s why it’s important to have a volunteer recruitment strategy. Recruiting in person at local events, such as a community picnic or your own fundraising events.

Management 52

Management Recruitment Retention Nonprofits 52

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Segment your supporters. Engage with your community. Express your appreciation. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 90

Marketing Marketing Collaborations Values 90

NonProfit Leadership Alliance

MARCH 8, 2023

Whether a donor lapses because they lost interest in your organization or their capacity to give changed, it’s five times more cost-effective to regain lapsed donors than it is to recruit new ones. Identify lapsed donors with high-value. Will you rejoin our cause?” Personalize your appeals. We miss your commitment to our cause.”

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Top Nonprofits

DECEMBER 1, 2023

You’re doing your best to engage your employees and compensate them for the value they bring to your organization, but many leave after working with you for only a short amount of time. The post Compensation Consulting for Nonprofit Organizations: 4 FAQs appeared first on Top Nonprofits by Nexus Marketing. So, what do you do?

Nonprofit Organizations 105

Nonprofit Organizations Nonprofit Organizations Law Retention 105

Stanford Social Innovation Review

MARCH 6, 2024

Taking on a digital marketing gig, for example, requires upfront capital for a laptop, reliable Internet access, professional software, and access to data—capital that is harder for them to get. Find out what women value and what is holding them back. And we did all this without significant changes to our product.

Production 95

Production Retention Finance Entrepreneurship 95

The Volunteer Hub

MAY 13, 2022

Among the top motivations for this generation were increased value, career readiness, learning opportunities, and improved self-esteem. Clearly, many Generation Z volunteers see the value that active volunteerism can have on their own life and career ambitions, outside of community impact. Be Active and Authentic on Social Media.

Volunteerism 85

Volunteerism Volunteerism Nonprofit Administration and Development Recruitment 85

The Volunteer Hub

NOVEMBER 7, 2022

Talk about value. In other words, both parties need to provide value for the partnership to be sustainable. Again, this is an opportunity to think outside the box and create value. Workplace giving has been shown to increase employee retention and engagement. What is a corporate partnership? What isn’t it?

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

Bloomerang

AUGUST 23, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Stop for a minute and consider your nonprofit’s values. It’s essential.

Culture 137

Culture Philanthropy Fundraising Fundraising 137

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Nonprofits Recruitment Communication 76

Bloomerang

MARCH 30, 2023

Promote your program to recruit volunteers. Once you’ve strategized each of these steps, you’ll be able to create a volunteer management process that allows you to continually recruit, engage, and retain effective volunteers. After establishing the core tenets of your volunteer program you’ll be ready to start recruiting volunteers.

Nonprofit Administration and Development 90

Nonprofit Administration and Development Recruitment Management Leadership 90

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. 6 elements your fundraising strategy should include.

Fundraising 105

Fundraising Fundraising Public and Nonprofit Management Nonprofits 105

Top Nonprofits

MAY 5, 2023

It’s important to spend time on each of these five event planning steps to create an event that adds value to your members’ experiences: Define event goals and create an event plan. Recruit and train volunteers. Market the event. Recruit and train volunteers. Market the event.

Associations 52

Associations Public and Nonprofit Management Recruitment Management 52

Bloomerang

DECEMBER 15, 2023

Your organization Matching gifts lift average donation size, improve retention and donor lifetime value , and open the door to other giving. Corporations Matching gifts improve employee recruitment, retention, and productivity. But at the end of the day, there’s no downside to promoting matching gifts.

Retention 95

Retention Philanthropy Recruitment Values 95

Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. Focus on volunteer retention. Market your advocacy campaign on multiple platforms. Focus on volunteer retention. Direct mail.

Recruitment 59

Recruitment Retention Nonprofits Activism 59

Top Nonprofits

MARCH 18, 2024

Leveraging membership engagement activity data can help organize and increase retention. It also can help increase recruitment and make the most of the membership roster. Keep in mind that even an individual who is no longer an active member can have value and potentially rejoin.

Activism 52

Activism Nonprofits Recruitment Communication 52

Candid

MAY 5, 2021

For example, a marketing team made up of people with a wide range of perspectives will be able to account for an equally wide range of reactions to any external messages you create about your organization. In particular most employees value: Work-life balance. Provide training resources .

Recruitment 119

Recruitment Culture Nonprofits Leadership 119

Ann Green

DECEMBER 13, 2022

Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. However, continually recruiting new volunteers to replace former ones can be a time and resource-intensive task. Happy volunteer looking at donation box on a sunny day. By Karin Tracy.

Public and Nonprofit Management 73

Public and Nonprofit Management Charitable Organizations Values Energy 73

Stanford Social Innovation Review

JUNE 1, 2023

In particular, funders can help grantees build evidence of impact by supporting the recruitment and hiring of data analysts, and matching them with researchers who can conduct the necessary studies. Funders can help them, through both funding and capacity building, understand whether their model works as intended.

Nonprofit Capacity 85

Nonprofit Capacity Philanthropy Children Foundations 85

Bloomerang

JANUARY 22, 2024

Recruit potential members Look for people who are passionate about the cause, have experience relevant to the mission, and have served in a fundraising or volunteer role at a nonprofit in the past. Stick to essential roles like a development director, communications manager, and marketing coordinator. Determine salary ranges.

Public and Social Policy 82

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 82

Bloomerang

MARCH 29, 2023

For instance, if you help recruit volunteers for a school, you must understand what type of volunteers you need and how to connect with them. Plus, volunteer time is incredibly valuable—the estimated value of each volunteer hour contributed in the United States is $28.54! It also benefits volunteers themselves.

Volunteerism 90

Volunteerism Volunteerism Participation and motivation Disaster Relief 90

The Agitator

MARCH 27, 2012

YET… day in day out thousands of nonprofits pour the bulk of their marketing and fundraising dollars into a leaky retention bucket, seemingly oblivious to this gigantic waste that endangers their very future. Truth be told, the real reason is: “Because we really don’t know how to improve retention and fix the leaky bucket.”.

Retention 75

Retention Fundraising Fundraising Recruitment 75

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2023

With the rise of remote work, social media, virtual gaming adventures, and online conferences across the world, the application of AI avatars especially for businesses in the areas of human resources, recruitment, education and language translation is rapidly increasing. Billion and it is projected to expand to USD 533.8 Billion by 2032.

Non-Profits 52

Non-Profits Education Education Healthcare 52

EveryAction

NOVEMBER 15, 2018

Here are three things you can do today to make your email program more personal, engaging, and persuasive, to increase long-term donor retention and fundraising. Showing donors that you value their support (and not just their money) can be an equally vital part of effective email fundraising.

Recruitment 73

Recruitment Retention Nonprofits Activism 73

Fundraising Coach

SEPTEMBER 11, 2022

You may be able to target younger audiences through a youthful ambassador’s passion for your cause better than with your primary marketing tools that may target older audiences. They are an important part of any nonprofit marketing strategy. . Using ambassadors can help with the traditional word-of-mouth nonprofit marketing strategy.

Public and Nonprofit Management 52

Public and Nonprofit Management Non-Profits Retention Recruitment 52

NonProfit Hub

JULY 10, 2020

An amazing marketing opportunity that comes with a giant audience. Nonprofit marketers should realize the importance of social media for brand engagement and donor retention ? Like any other marketing channel, you have to know what you’re working towards to promote your cause effectively. What do these add up to?

Recruitment 73

Recruitment Foundations Retention Marketing 73

EveryAction

MAY 15, 2019

Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.” Invest in professional marketing and advertising as part of digital strategy. What’s the state of your monthly giving program?

Advertising 70

Advertising Retention Healthcare Recruitment 70

NonProfit Hub

APRIL 23, 2015

Only once you’re ready to handle a volunteer program, then it’s time to get started recruiting helpers. Recruitment. Finally, once your volunteers have been out in the field doing the hard work, make sure they know how much you value their efforts. If they know how much they mean to you, it helps with volunteer retention.

Management 59

Management Recruitment Public and Nonprofit Management Advertising 59

The Agitator

MARCH 20, 2011

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. First-year retention rate for new donors, by acquisition media (The linchpin of future value).

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Public and Nonprofit Management 87

Public and Nonprofit Management Nonprofits Management Public and Social Policy 87

The Agitator

JUNE 2, 2009

My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

The Agitator

JULY 4, 2011

Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. How do your marketing email stats compare? They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Test new offers.

Recruitment 77

Recruitment Retention Values Marketing 77

The Agitator

SEPTEMBER 7, 2011

Yes, I know they can lift response (not always), but they’re prone to generating low value, low loyalty tippers. So analysis of lifetime value usually indicates a rather poor return compared to non-premium responders. The first step toward improving lousy donor retention rates is to recruit more committed donors.

Retention 72

Retention Recruitment Values Fundraising 72