Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? A brand personality is a set of characteristics attributed to your brand that make it more human.

Leadership 78

Leadership Collaborations Marketing Marketing 78

Selfish Giving

SEPTEMBER 27, 2023

Joe, we don't have a lot of chains in our area, just lots of independent and mom-and-pop businesses. But host a crawl that includes cookies, cupcakes, and sprinkles, and I'm there faster than I can eat a box of PEEPS and wash them down with an orange Pixy Stix. Just remember that geography matters. What a trip! The gelato! ??

Nonprofit Administration and Development 130

Nonprofit Administration and Development Fundraising Fundraising Production 130

Prosper Strategies

OCTOBER 25, 2023

Your nonprofit brand is about more than just a logo or a name, it is a comprehensive representation of your organization’s identity, values, personality and the emotional connection it fosters with your stakeholders. Two critical elements that shape your brand identity are your brand’s voice and tone.

Nonprofits 52

Nonprofits Values 52

Get Fully Funded

MARCH 14, 2022

In fact, some people check out your site first before they decide whether or not to donate, just to see if you’re legit. You can’t just throw some text on a page and call it done. You just drag-and-drop. Building a non-profit website might be the most intimidating aspect of launching an organization.

Non-Profits 124

Non-Profits Environmental Marketing Marketing 124

Top Nonprofits

JANUARY 29, 2024

After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. With this physical reminder of their connection to your nonprofit, they’re more likely to remember to donate and get involved in other ways. A volunteer receives a personalized thank-you letter in the mail.

Advertising 111

Advertising Retention Marketing Marketing 111

Selfish Giving

MARCH 22, 2023

Last week at the New Strategies Forum at the McDonough School of Business at Georgetown University, I talked - for the first time live after a three-year hiatus - about raising more money with audience-centric fundraising. But there's more! you'll raise more money from individuals and foundations! ? I'm also a big history buff!

Food 147

Food Associations Management Activism 147

Top Nonprofits

MARCH 16, 2022

Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy. Your nonprofit’s website is the center of your communication and marketing strategy. Your content is out of date.

Nonprofit governance and management 115

Nonprofit governance and management Nonprofits Associations Healthcare 115

Selfish Giving

OCTOBER 5, 2022

Tod's Group is a bit more than a footwear company. That's more than half of the $55 million cultural officials said was needed to keep the former arena for gladiators in fighting shape. "At But they will get their logo on the hundreds of thousands of Colosseum tickets sold each year. I'm back! ???? And what a trip!

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit governance and management Construction Retail 130

Kivi's Nonprofit Communications Blog

OCTOBER 4, 2021

Giving Tuesday is less than 60 days away! I hope you have already started planning, but just in case you haven’t or need some more help, here are some resources you can use to make Giving Tuesday 2021 a success. which includes logos, graphics, Canva templates, key messages and more. from Kindful.

Marketing 117

Marketing Marketing Fundraising Fundraising 117

Selfish Giving

MAY 4, 2022

And don't think for a minute that POS fundraising is just for the big nonprofits and their national partners with 7-figure programs. And I have just opportunity for you next Thursday, May 12th @ 3pm EDT. David Hessekiel interviews professor who says her research shows that you will raise more money at the register if you ask for.less?

Insurance 130

Insurance Economic Issues Retail Medical 130

Selfish Giving

AUGUST 21, 2019

For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000. However, it doesn't necessarily have to be just revenue, but we look at other factors like earned media, paid media, possible in kind values, etc. In a hurry?

Non-Profits 145

Non-Profits Values Advertising Nonprofits 145

Jeff Brooks

JUNE 14, 2023

Somebody thinks that all of your organization’s revenue dreams would come true if you’d just re-brand and make your organization look cooler, more modern, more on top of the latest trends. More than nice; urgently needed! Ideally your name, but definitely your logo. Maybe almost everyone in between.

Nonprofits 52

Nonprofits Values Fundraising Fundraising 52

NonProfit Hub

APRIL 15, 2021

Yes, even those using pixelated logos, every font available, or watermarked images are making a name for themselves…it just might not be a good one. More Guidelines? Do we really need one more set of guidelines? A great set of brand guidelines will govern more than which logo you use in your marketing materials.

Nonprofits 88

Nonprofits Energy Governance Communication 88

Candid

JULY 7, 2022

Need more convincing? Are you using the same logo or image as a profile picture? Meta uses your data from GuideStar, so you’ll want to make sure that profile has an updated logo, mission statement, and contact information. Learn more about Meta donations and setting them up from our Knowledge Base Article.

Food 111

Food Fundraising Fundraising Nonprofits 111

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Foundations 167

Foundations Leadership Values Production 167

Get Fully Funded

OCTOBER 19, 2021

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. If all you do is ask, ask, and ask some more, that’s not much of a relationship. If all you do is ask, ask, and ask some more, that’s not much of a relationship. I thought so.

Food 130

Food Children Values Homelessness 130

Nonprofit Tech for Good

JANUARY 29, 2024

Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. In this environment, building a community of loyal advocates for your cause is more important than ever before. Brynne Krispin is a social media strategist for nonprofits and small businesses.

Fundraising 102

Fundraising Fundraising Nonprofits Collaborations 102

Selfish Giving

NOVEMBER 4, 2020

My Selfish Giving logo won't be as big as Captain America's shield on your shirt! The future of corporate giving is a concern for some charities: "Over all, 44 of the 95 nonprofits that responded to a question about corporate giving trends said they saw more corporate gifts in the first half of 2020 than in the same period in 2019.

Production 147

Production Food Philanthropy Associations 147

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference. Value Received.

Foundations 109

Foundations Leadership Values Production 109

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. And above all, always include your nonprofit’s name and logo prominently.

Fundraising 75

Fundraising Fundraising Advertising Communication 75

Selfish Giving

DECEMBER 15, 2021

You can have more than one Thriller in a sponsorship package, but the mistake most nonprofits make is not having even one. Logos on t-shirts? It's not a standalone, but that's just how nonprofits treat it.and then they wonder why they get turned down.?? ?? Focus groups are a great way to learn more about your audience.

Marketing 130

Marketing Marketing Food Recruitment 130

Nonprofit Tech for Good

AUGUST 27, 2023

For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. 1) It Makes It Easier on Everybody Golf tournaments come with a number of moving parts and specifics to handle that are much different than those that come with a gala or auction.

Technology 96

Technology Fundraising Fundraising Management 96

Ann Green

NOVEMBER 8, 2022

Just because it’s Giving Tuesday isn’t a compelling reason to give. It’s not just about the money. A successful Giving Tuesday campaign is about more than just raising a lot of money. A successful Giving Tuesday campaign is about more than just raising a lot of money. That’s not what you want.

Fundraising 119

Fundraising Fundraising Communication Nonprofit Organizations 119

Jeff Brooks

NOVEMBER 8, 2022

If the recipient has even a vague inclination to open it, they'll spend more time seeing the back than the front. The "Made in China" tells us they're doing their best to control the cost, but it is no doubt quite a bit more expensive than a "normal" direct mail pack. More people are responding to it.

Fundraising 52

Fundraising Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

JULY 25, 2022

Do you want to stand out more and attract your ideal customers? Unfortunately, most businesses neglect it in favor of more tangible elements. Keep reading this article to learn more about the topic, including the elements which are critical to create social media graphics and brand identity designs. What is brand identity?

Advertising 52

Advertising Values Culture Production 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2022

Captions speak louder than images. Catchy and creative captions work the same for all kinds of social media posts, not just memes. Or, is it just a general fun activity? Creative Caption Ideas for Social Media. Check out our tips for creating great Captions. That’s no joke. Share Cool Captions with Engaging Stories.

Recruitment 97

Recruitment Social Enterprise Social Enterprise Construction 97

Top Nonprofits

JULY 26, 2021

All of your external communication materials from direct mail to social media should work to build up your nonprofit’s brand identity, and your website should be the cornerstone for supporters looking to learn more about your nonprofit’s unique values and identity. Have increased shareability. Reinforce your nonprofit’s mission and values.

Nonprofits 111

Nonprofits Values Environmental Communication 111

Bloomerang

APRIL 11, 2023

When your volunteers feel like their contributions are acknowledged and appreciated, they’ll feel much more inclined to continue participating in the future. Let’s dive in to learn more! Your volunteers do a fantastic job in helping your nonprofit turn its dreams for a better community into reality.

Public and Nonprofit Management 81

Public and Nonprofit Management Participation and motivation Retention Environmental 81

Nonprofit Marketing Insights by GlobalOwls

JUNE 29, 2022

Are you looking to send out more professional emails? For example, it can help you look more professional and give you the opportunity to leave an impression on your contacts. If you have room for more information, put it in a document on your website where people can access it when they need it rather than sending it in every email.

Marketing 52

Marketing Marketing 52

Selfish Giving

FEBRUARY 5, 2020

BTW: I'd rather do a book monthly than quarterly, but let's take baby steps!) Just hit reply and say YES! The team over at Cause Consulting also had a good round-up of just the cause-related Super Bowl ads ?? Nonprofits that give away crap like tote bags and water bottles are doing more harm than good.

Marketing 130

Marketing Marketing Universities Food 130

Nonprofit Tech for Good

JUNE 4, 2022

Innovation was a “need right now” rather than a “maybe later,” and nonprofits were forced to join the twenty-first century — breeding all kinds of virtual solutions. More than ever, people want to get out there and have real social experiences with other people. When the pandemic hit, that event finally came.

Fundraising 141

Fundraising Fundraising Technology Nonprofits 141

Ann Green

NOVEMBER 15, 2023

Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many email messages that say donate because it’s Giving Tuesday. Just because it’s Giving Tuesday isn’t a compelling reason to give I see so many email messages that say donate because it’s Giving Tuesday. A more relationship-oriented subject line can help.

Fundraising 69

Fundraising Fundraising Communication Nonprofit Organizations 69

Nonprofit Marketing Insights by GlobalOwls

AUGUST 12, 2023

Creating Captivating Display Ads: Practices For Engaging Visuals In the age of digital marketing, captivating an audience has become more challenging than ever. Seek Originality: While generic images have their place, distinctive and original photos tend to be more noticeable and convey a sense of authenticity. Chapters 1.

Advertising 52

Advertising Psychology Collaborations Culture 52

Bloomerang

NOVEMBER 8, 2023

His idea was to bring attention to the positive impact philanthropy has on society and to encourage people to become more involved in charitable activities. According to Investopedia, philanthropy involves charitable giving to worthy causes on a large scale, but it is much more than just a charitable donation.

Philanthropy 81

Philanthropy Altruism and Helping Charitable Contribution Activism 81

Pam Moore

OCTOBER 25, 2020

People buy from people, not logos. Your personal brand is made of perceptions of how people interpret your actions, words, digital behaviors and more. You can't control their perceptions with only fancy graphics, logos, taglines or scripted videos with the perfect words. Do you need a personal brand in business today?

Marketing 78

Marketing Marketing Production Leadership 78

Kivi's Nonprofit Communications Blog

NOVEMBER 16, 2023

The Types of Nonprofit Style Guides Cheat Sheets: Maybe you just need a simple one- or two-pager summarizing the most important points you want everyone to implement. Nonprofit Editorial Style Guide This guide is all about the words and usually takes up more pages than a style guide. They are typically 10-20 pages long.

Race and Ethnicity 96

Race and Ethnicity Public and Nonprofit Management Nonprofits Health 96

Top Nonprofits

NOVEMBER 22, 2022

The goal is to do enough work to make a difference with your audience, but not more work than is necessary. . Logo redesign. Take inspiration from the most impactful nonprofit logos to make sure that your logo represents the core of your nonprofit’s mission. For nonprofits, branding is especially important.

Nonprofits 52

Nonprofits Leadership Marketing Marketing 52