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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. Academia also has researchers with an interest in the nonprofit sector. But there is a science behind doing this well. These are helpful, but only part of what is available.

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

2] More than that, the reality of our own death is a serious psychological problem. Examples include, “Would you be willing to consider including us as one of the nonprofit organizations in your will?”[18] If the charity is new or unstable, it might use an established community foundation to manage this fund.) Simple answer.

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Why you may need to reframe the donor’s hero story

iMarketSmart

He is often a public figure. 1] Such public recognition is welcome. But how can the Hero’s public recognition be made acceptable? Making the Hero story fit with the Caregiver archetype requires managing the ego-social conflict. Nonprofit Management and Leadership, 26 (1), 73-89. [4] This requires wisdom.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Journal of Public Economics, 87(3-4), 681-701; Eckel, C. Journal of Public Economics, 95(5-6), 344-350. [4] Current Directions in Psychological Science, 17(3), 208-212. Psychology & Marketing, 38(2), 328-337. [11] The psychological consequences of money.

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How major gifts fundraisers should introduce themselves to donors

iMarketSmart

But how can this story role be introduced to the public? Academy of Management Review, 24 (3), 413-434, p. Academy of Management Journal, 57 (4), 1201-1225. Academy of Management Journal, 57 (4), 1201-1225. Nonprofit Management and Leadership, 29 (3), 383-399. Nonprofit Management and Leadership.

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How to build deeper connections with your donors using surveys

iMarketSmart

If a donor wants a publication, newsletter, or event details, that’s easy.[55] Psychology studies show the same thing. Footnotes : [1] This enhanced identity can be either private (meaning) or public (reputation). But it dramatically decreased the morality rating of nonprofit organizations. 12 response rate) /.20

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How fundraisers can help their cause resonate with donors

iMarketSmart

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32 , 247-256. Personality and Social Psychology Bulletin, 30 (1), 35-43. [12] International Journal of Nonprofit and Voluntary Sector Marketing, 15 (2), 172-180. [14] International Review on Public and Nonprofit Marketing, 15 (3), 393-411. [18]