Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

AI’s ability to process vast amounts of data is enabling hyper-personalized content and advertisements at an unprecedented scale. But it’s not just about technology adoption, it’s also about changing consumer behaviors. One crucial aspect of voice search optimization is the focus on local SEO.

Marketing 52

Marketing Marketing Ethics Technology 52

Top Nonprofits

NOVEMBER 3, 2023

Nonprofit Cloud: Introduced in March of 2023, the new Nonprofit Cloud isn’t a managed package—it’s one unified solution that’s built into the core of the Salesforce CRM, rather than layered on top of it. Then, build a variety of donor segments to improve your outreach, communications, and relationship-building efforts.

Production 52

Production Nonprofits Management Retention 52

EveryAction

JULY 3, 2023

At Cornershop Creative, we partner with nonprofit organizations to develop web solutions and build dynamic, easy-to-maintain websites. Use unified or integrated digital tools whenever possible. For instance, EveryAction’s unified CRM combines all of your digital and development tools for more efficient and effective fundraising.

Fundraising 76

Fundraising Fundraising Activism Technology 76

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. 10 steps to build your fundraising strategy. 10 steps to build your fundraising strategy. With that, let’s get started.

Fundraising 103

Fundraising Fundraising Public and Nonprofit Management Nonprofits 103

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts.

Public and Social Policy 79

Public and Social Policy Education Education Nonprofit governance and management 79

Fundraising Coach

JULY 27, 2023

Rather than treating these as standalone tools, your nonprofit should integrate them to create two-way traffic between these platforms and effectively introduce new audiences to your cause (and keep them actively engaged). This article is contributed by Murad Bushnaq, Founder and CEO of Morweb. Let’s begin.

Nonprofits 52

Nonprofits Activism Philanthropy Fundraising 52

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year.

Nonprofits 107

Nonprofits Communication Fundraising Fundraising 107

Bloomerang

APRIL 11, 2023

Evaluation: Evaluating your programming and surveying your volunteers for feedback Volunteer management software allows you to manage each of these steps in a centralized platform. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. That’s where volunteer management software comes in. Let’s dive in!

Management 75

Management Recruitment Public and Nonprofit Management Nonprofits 75

EveryAction

AUGUST 25, 2022

Editor’s note: this post was originally published in October 2020 and was last updated in August 2022. Building stronger supporter connections—even in economic uncertainty. Advocacy helps your supporters feel connected to your work, and it’s an especially valuable way to build strong relationships if donating isn’t an option for them.

Public and Social Policy 52

Public and Social Policy Fundraising Fundraising Energy 52

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Storytelling is core to how we as human beings communicate. From a very young age, it is through stories that we learn about ourselves, those around us, and the world in which we live.

Universities 120

Universities Collaborations Management Production 120

Nonprofit Tech for Good

OCTOBER 9, 2020

Each year we write a fundraising trends blog post, just like this one, but unforeseen events and variables in 2020 made writing this year’s post, without a doubt, the most difficult yet. At the same time, our industry has shown remarkable resilience in times of greatest need, and this year has been no exception.

Fundraising 104

Fundraising Fundraising Social Enterprise Social Enterprise 104

EveryAction

SEPTEMBER 2, 2022

Editor’s note: this post was originally published in October 2020 and was last updated in August 2022. It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. Mobile messaging is becoming an increasingly popular communication channel for nonprofits.

Fundraising 52

Fundraising Fundraising Energy Retention 52

GiveGab

AUGUST 24, 2022

As GiveGab supports hundreds of Giving Days on our platform annually, we continue to hear from our partners that what sets us apart from our competitors comes down to three simple things: We make Giving Day fundraising “easy, enjoyable, and effective.” . Running a Giving Day is hard, but incredibly rewarding work!

Participation and motivation 52

Participation and motivation Fundraising Fundraising Management 52

Bloomerang

APRIL 6, 2021

Rely on the data in your donor management platform to determine where your donors are most active. This means having a clear goal, audience, and message to unify your fundraising campaign and have the most impact. . The good news is that you don’t have to choose just one. In fact, you shouldn’t! . What is multi-channel fundraising?

Fundraising 61

Fundraising Fundraising Charitable Organizations Marketing 61

Bloomerang

JANUARY 29, 2024

The power of a unified modern giving platform In today’s rapidly changing world, nonprofit organizations face unique challenges in connecting with their communities and fulfilling their missions. Enter a unified modern giving platform like Bloomerang. What about donor management software (DMS)?

Collaborations 69

Collaborations Management Activism Communication 69

Bloomerang

JULY 6, 2023

Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Organizations that do have a strategic plan continually express the advantages that this type of preparation gives them. How often should you develop a standard nonprofit strategic plan?

Nonprofit governance and management 117

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 117

Candid

MARCH 13, 2023

Building a “unified platform” is a goal Candid has been working towards since Foundation Center and GuideStar joined forces in February 2019. One of our promises to you as we became Candid was to build a hub for the future of data, information, and knowledge for the social sector. What is a unified platform?

Civil Society 98

Civil Society Production Foundations Universities 98

Nonprofit Marketing Blog

MARCH 14, 2013

I asked them to provide a summary of the key points in the book for us, and here’s their post. Before developing any Millennial engagement strategy, you must create a foundation, a platform, within your organization for such involvement. But, creating a platform for engagement requires ongoing resources and time.

Culture 79

Culture Foundations Activism Children 79

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2024

Adopting an omnichannel strategy is crucial for seamless communication across various platforms, ensuring a unified experience for volunteers and customers alike. At its core, a CRM call center utilizes technology like omnichannel software to centralize your customer interactions and data into one unified platform.

Recruitment 52

Recruitment Technology Management Communication 52

Fundraising Coach

APRIL 6, 2016

It’s easy to build up duplicate information over time. Too many nonprofits think that choosing a fundraising software provider is the end of a journey. It's really just the beginning. Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. Sound familiar?

Fundraising 49

Fundraising Fundraising Technology Management 49

EveryAction

APRIL 23, 2018

A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. Utilize A/B testing for more impactful emails. How do you cut through the clutter and make sure your emails stand out from the crowd?

Nonprofit Administration and Development 40

Nonprofit Administration and Development Non-Profits Activism Communication 40

Nonprofit Marketing Insights by GlobalOwls

MARCH 20, 2024

Unified Communication Platforms Unified Communication Platforms (UCPs) are the heart of digital collaboration. Next-Gen Solutions: The Role of Technology in Modern Workplace Management How can we leverage technology to not only boost productivity but also ensure a secure and supportive work environment?

Technology 52

Technology Management Collaborations Culture 52

Bloomerang

JANUARY 29, 2024

Nonprofit membership software is usually a platform organizations can use to manage memberships and engage participants to boost revenue and program growth. Keep members in the loop with communications on multiple marketing platforms, including email, direct mail, and text. What is membership software for nonprofits?

Public and Nonprofit Management 78

Public and Nonprofit Management Associations Management Nonprofits 78

Affnetz

MARCH 2, 2024

Both platforms offer solutions tailored to the unique needs of nonprofits, but understanding the nuances and differentiators is crucial for making an informed decision. DonorPerfect is a cloud-based platform designed specifically for nonprofit organizations. They provide adequate report building, constituent tracking and more.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Management Management Production 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 25, 2023

This implies that regardless of the platform used to read the report, the elements inside it—whether they be tables, charts, or text boxes—will maintain their layout integrity. Connectivity for Advanced Data: Databases, online services, and other data platforms are all easily integrated with the paginated BI Report Builder.

Construction 52

Construction Healthcare Law Production 52

Nonprofit Marketing Insights by GlobalOwls

MAY 10, 2021

Features: It helps you to schedule your content and post it on various social media platforms like Facebook, Twitter , LinkedIn, Instagram etc. This tool offers amazing analytical features to track the performance of all your social media posts. With new daily updates, the world of social media has become a buzzword.

Social Enterprise 145

Social Enterprise Social Enterprise Nonprofits Non-Profits 145

Bloomerang

SEPTEMBER 12, 2022

Fundraising software is any solution that helps your nonprofit raise funds, build relationships with supporters, and otherwise enhance your donation strategy. As a nonprofit professional, you understand the importance of fundraising for your organization. This is where fundraising software comes in. Why we love this fundraising software.

Fundraising 78

Fundraising Fundraising Nonprofits Retention 78

Marketing for the Modern Nonprofit

APRIL 3, 2023

Guest Blog Post If your organization is new to website design or simply wants to revamp its website without having to expend too many resources or too much time, you’ll need a user-friendly nonprofit CMS. Customize your site through your CMS to incorporate these same fonts into your website and create a unified feeling for readers.

Nonprofits 52

Nonprofits Activism Retention Technology 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 21, 2024

This involves identifying key touchpoints and moments of interaction across channels, from social media and email to in-store visits and customer experience platforms. As consumers’ expectations continue to soar, companies must adapt their strategies to meet the evolving needs of a digital-first world.

Culture 52

Culture Collaborations Technology Production 52

Bloomerang

JULY 6, 2022

The first step of building your monthly giving program is deciding what your entry-level monthly donation request should be. In this guide, we’ll cover tips for developing and implementing a strategic approach to monthly giving. We’ll highlight: Benefits of creating a monthly giving program. How to ask for monthly donations.

Nonprofits 95

Nonprofits Public and Nonprofit Management Retention Activism 95

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 17, 2021

Building a Brand Strategy That Will Last [Definitive Guide]. Want to learn how the most successful brands distinguish themselves from the others and how you can build a brand strategy? Check out this guide. In our modern, always-connected world, the brand discourse grows broader and ambiguous with each passing day.

Production 52

Production Advertising Values Marketing 52

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. Fundraising is all about building relationships and social media is just one tool to help you do that. Which Social Media Platforms Should You Be On? Almost everyone is on Facebook.

Fundraising 98

Fundraising Fundraising Ethics Food 98

Bloomerang

APRIL 16, 2024

User-friendly event management software tools Additional software tools to support nonprofit events Let’s start by defining event management software and exploring key considerations before investing in a new platform. Your event management platform should be intuitive for your nonprofit’s staff to use. Your budget. Technical support.

Management 76

Management Nonprofits Collaborations Marketing 76

Get Fully Funded

JULY 18, 2021

Email marketing platform. Graphic design platform. Whether you’re looking to break into a new social media platform or strengthen your prospect research efforts, there’s undoubtedly a nonprofit marketing solution out there to meet your organization’s unique needs. Prospect research resources. Data analytics tools.

Marketing 59

Marketing Marketing Advertising Nonprofits 59

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 15, 2023

Such software is that linchpin—a singular, unified source for all stakeholders to extract crucial information promptly and precisely. Diverse Flavours of Drawing Management Software: Broadly, these tools fall into three main categories: Building Information Modeling (BIM) Software: These render exquisite 3D models of construction blueprints.

Construction 52

Construction Management Collaborations Communication 52

Bloomerang

DECEMBER 20, 2023

One thing unifies VHAs: we need to stay organized to fundraise more effectively. Are you a “small” nonprofit just getting started with fundraising? If so, you’re not alone. As of 2021, nearly one million nonprofit organizations in the U.S. reported receiving under $50,000 U.S. I thought they were speaking Klingon. What did I do? You can too!

Nonprofit governance and management 78

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 78