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Question of the Month: What does it really mean when a donor says “no” to your request for a gift?

Veritus Group

It can be discouraging when a donor says no to your request for a gift. But it's an opportunity to deepen your relationship with the donor. The post Question of the Month: What does it really mean when a donor says “no” to your request for a gift?

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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The Secret to Raise Money More Cost-Effectively: Stop Fundraising

iMarketSmart

The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor solicitations, they would be more financially efficient and would hardly lose any revenue. Fundraising Waste This is what I am talking about. Is that ‘hot take’ a bit too bold for you?

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. That’s average. ).

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The Next-Gen Major Gifts Fundraising Metrics Your Nonprofit Should Be Measuring

iMarketSmart

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly reasonable. The typical metrics measure activities quantitatively, such as number of calls, number of visits, number of solicitations, number of gifts, and so on.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

The request is to present a challenge. It puts the donor in control.[2] For example, “I’d like to work with a few others at [the charity] to put together some options that match what we’ve been discussing. I’d love to get your thoughts on what we come up with. How does next Tuesday work for you to meet?”[3]

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PODCAST: Understanding Fundraising & Human Behavior

The Charity CFO

Tim Kachuriak has dedicated the past 15 year of his life to answer this question…. And while he’s found that the answers vary wildly, he’s managed to identify some core principles that can predictably boost giving to your nonprofit. How to optimize your “donation” page for more conversions (23:00). Thanks for watching.