NonProfit Leadership Alliance

MAY 23, 2023

Narrow down the focus of your fundraising ideas so that your target audience understands the campaign’s purpose and knows exactly how to lend their support. Send pet sponsors regular updates about the animal’s well-being and encourage in-person visits so they feel more inclined to adopt or increase their level of giving.

Participation and motivation 197

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 197

NonProfit Leadership Alliance

JULY 31, 2023

But with so many potential donors out there, how do you know where to focus your efforts? With data analysis tools and techniques, your nonprofit can approach prospect research strategically, allowing you to target the right people and build meaningful relationships with them over time. The answer lies in data. Let’s get started!

Nonprofit Leadership 138

Nonprofit Leadership Leadership Environmental Values 138

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

This tangible proof gives you the confidence to implement similar strategies in your own marketing efforts. You can glean insights into best practices for targeted ad campaigns, content marketing tactics, or social media engagement techniques that you can then adapt and test within your backyard. Think of Google Ads , for example.

Marketing 52

Marketing Marketing Advertising Production 52

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. In this guide, we’ll explore the advantages of successfully targeting a millennial audience and then delve into some actionable strategies you can practice to earn their support. Let’s dive in!

Fundraising 62

Fundraising Fundraising Non-Profits Participation and motivation 62

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 6, 2022

Whether you use social media, emails, or any other means to reach your target audience, always deliver engaging, creative, and unique content. You can boost any type of online business only if you pay attention to the content you use to captivate the target audience. Focus on User Requirements.

Marketing 98

Marketing Marketing Production Non-Profits 98

The NonProfit Times

MAY 16, 2024

The trends suggest nonprofits would do well to offer a variety of program options to meet this evolving landscape of corporate giving, according to the 2024 State of Corporate Purpose report released recently by social impact software company Benevity in Calgary, Canada. That’s what a team of researchers concluded.

Volunteerism 52

Volunteerism Volunteerism Environmental Philanthropy 52

Stanford Social Innovation Review

MARCH 6, 2024

We also ran a two-day focus group discussion with men and women, followed by one with only women. We also doubled down on creating articles and video content that met the needs of women, such as targeted how-to articles, videos of women sharing their stories about online jobs, and skill-building videos on digital marketing.

Production 98

Production Retention Finance Entrepreneurship 98

Kivi's Nonprofit Communications Blog

MAY 8, 2024

Remind yourself why the work is necessary, focus on the goal, and push through the discomfort (within reason). Recognize that every setback is a step forward in disguise, giving us lessons that can refine your strategies and improve future outcomes. A new process, project, software, audience, or leadership idea.

Marketing 84

Marketing Marketing Nonprofits Energy 84

Candid

OCTOBER 4, 2023

But in order to establish a connection and grow the relationship, you first need to earn your target decision maker’s attention. If you share a mutual connection with your target decision maker, asking for a warm introduction can help you get your foot in the door. Don’t make an ask right away, though, as this may be off-putting.

Fundraising 104

Fundraising Fundraising Foundations Nonprofits 104

Nonprofit Marketing Insights by GlobalOwls

MAY 17, 2024

Instant Results : Get a list of catchy, relevant eBook titles in seconds, so you can focus on writing. Avoid Jargon : Use simple language that your target audience will understand immediately. Consider Your Audience Know Your Readers : Tailor your title to the preferences and interests of your target audience.

Advertising 52

Advertising Marketing Marketing Education 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. 3) Revisit Your Target Audiences and Their Motivations. We often assume that our audiences don’t change over time, but that’s not always the case, and nuances within each audience type can appear depending on the focus of your organization’s work.

Communication 116

Communication Fundraising Fundraising Foundations 116

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. Leverage donor data, segmentation, and targeted communications to identify these leads and direct them to your moves management team. Target philanthropic interests.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Bloomerang

FEBRUARY 16, 2024

Banking and financial features that are targeted to the ways nonprofits collect, track, and spend funds help organizations better manage their finances. Nonprofit organizations receive donations in numerous ways – special events, website pages, peer-to-peer fundraising, and corporate giving, to name a few.

Management 99

Management Finance Nonprofits Health 99

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

Regardless of how many you have, it’s a slogan or tagline meant to appeal to specific customers and gives them an idea of what they can expect from purchasing your product or service. A value proposition is a statement from a brand that defines what they offer to the target customers to differentiate itself from the competition.

Values 94

Values Production Communication Marketing 94

Ann Green

AUGUST 30, 2023

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. This way each donor action will provide more information about their behavior and persona, allowing your nonprofit to leverage this data in the future for more targeted communications. Do they give on a recurring basis ?

Universities 107

Universities Fundraising Fundraising Management 107

Selfish Giving

FEBRUARY 28, 2024

Why you should be targeting jewelry stores in 2024. Kendra Scott: The brand is known for its philanthropic efforts through its Kendra Gives Back program, hosting events and creating pieces where proceeds benefit numerous nonprofits. Tiffany & Co.: Marketing Your Cause 1.

Charitable Organizations 130

Charitable Organizations Environmental Food Values 130

NonProfit Leadership Alliance

DECEMBER 13, 2022

Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year round. A great way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to your nonprofit each month. Let’s begin.

Retention 183

Retention Nonprofit Leadership Leadership Marketing 183

NonProfit Leadership Alliance

MARCH 8, 2023

Whether a donor lapses because they lost interest in your organization or their capacity to give changed, it’s five times more cost-effective to regain lapsed donors than it is to recruit new ones. Depending on your needs, you may also choose to filter down the results based on their past engagement and giving history.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Selfish Giving

DECEMBER 2, 2020

Audubon did this in a bunch of different ways, including with blog posts and targeted online ads. Corporate Giving Manager, Humane Society of the Pikes Peak Region , Colorado Springs, CO 2. Part-Time General Manager, Giving Forward , Remote Do you have a partnership position you are trying to fill? Cool Jobs in Cause 1.

Marketing 204

Marketing Marketing Associations Management 204

Top Nonprofits

DECEMBER 21, 2023

Whether you’re upgrading your digital fundraising strategy or diving into online giving for the first time, these five innovative ideas will set you on the right path to success. To host a discount card fundraiser , partner with local restaurants and shops that are willing to give your supporters percentage-based discounts.

Fundraising 105

Fundraising Fundraising Environmental Production 105

Selfish Giving

NOVEMBER 24, 2021

and might just encourage you to 'Give a Little Bit' over the holiday. My email service provider (ESP) is ConvertKit and it gives me the option to resend my newsletter to subscribers that didn't open it on Wednesday. And the most popular fundraising channel for Giving Tuesday next week is. But you can also use focus groups.

Public and Nonprofit Management 162

Public and Nonprofit Management Marketing Marketing Fundraising 162

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Often overlooked, audio ads offer a unique set of benefits that can give your brand a distinct edge in today’s competitive landscape. Precision Targeting: 7. Multitasking Mastery: Let’s be honest, how often do we truly focus on visuals while multitasking? Precision Targeting: Gone are the days of mass radio blasts.

Advertising 52

Advertising Production Marketing Marketing 52

The Storytelling Nonprofit

APRIL 30, 2024

It made me curious about whether we could help a client see a lift in giving by segmenting storytelling content in email appeals. From there, we found stories of kids and their families that Variety had supported in each of the 5 communities and gathered stories to be used in Giving Tuesday emails.

Non-Profits 64

Non-Profits Participation and motivation Children Management 64

Candid

MARCH 6, 2024

Here we share how, in undergoing this shift, we managed to exceed our fundraising targets while gaining more flexibility to do our core work. Multi-year, unrestricted funding gives grantees the flexibility to assess and determine where grant dollars are most needed, and allows for innovation, emergent action, and sustainability.”

Public and Nonprofit Management 111

Public and Nonprofit Management Collaborations Universities Philanthropy 111

Bloomerang

DECEMBER 19, 2023

For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount. We don’t want everyone to give a small gift. He gave an enthusiastic yes and then asked how much other folks were giving. We want the people with the capacity to make major gifts to make them.

Donor Motivation 79

Donor Motivation Foundations Values Fundraising 79

NonProfit Leadership Alliance

OCTOBER 26, 2022

Use tools such as your nonprofit’s donor management software and online giving platform to collect basic information about your donors, such as their contact information and donation history. NPOInfo recommends collecting data such as your target audience’s: Demographics. Giving capacity. Philanthropic involvement.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

FEBRUARY 26, 2024

What may seem straightforward can be challenging if your donor information isn’t organized effectively by donation amounts, event participation, and giving frequency. Develop targeted communication themes Now that you’ve set up your segments focus on conveying the right messages. This is where segmentation shines.

Retention 89

Retention Communication Foundations Values 89

Top Nonprofits

JUNE 14, 2023

Create target audience personas. Create target audience personas. Take a look at the data you’ve gathered in your nonprofit’s CRM and create several target audience personas to shape your social media strategy. Be strategic with your channels. Create engaging social media content. Collect and analyze data.

Recruitment 98

Recruitment Education Education Associations 98

Selfish Giving

AUGUST 30, 2023

Your nonprofit may not focus on branding, but you still have a brand that influences your success (or lack of) with corporate partners. Last week, I told you how Shell is bringing back The Giving Pump. Realizing that most gas stations can't install a special pump for giving, here's another option. I like to say, BRANDS COMMAND.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Activism Food 130

NonProfit Quarterly

FEBRUARY 20, 2024

Image credit: islander11 on istock.com MacKenzie Scott, the billionaire philanthropist once married to Amazon CEO Jeff Bezos, has awarded $16 billion of her personal fortune in philanthropic grants through her Yield Giving foundation since 2019. NPQ was a recipient of a grant from Yield Giving in 2021.)

Race and Ethnicity 65

Race and Ethnicity Philanthropy Education Education 65

Ann Green

JUNE 30, 2022

Donors will give if they can. If you’re relying too much on grants and events and those are not bringing in the revenue you need, focus more on individual giving. Many nonprofits raise the most money from individual giving. Start or enhance your monthly giving program. Look into higher levels of giving.

Retention 114

Retention Communication Fundraising Fundraising 114

Affnetz

APRIL 23, 2024

Second, donor management software enables organizations to track and analyze donor behavior, allowing them to identify trends, preferences, and giving patterns. These insights can then be used to create targeted fundraising campaigns and personalized communication strategies. Ready to experience the Affnetz difference?

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

Bloomerang

MAY 30, 2023

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships. Spread joy through a better fundraising experience!

Advertising 93

Advertising Values Marketing Marketing 93

Candid

JULY 19, 2023

Individual donors specifically cited inflation as a major reason why they expected to give less last year. With these challenges at play, how did inflation affect foundation giving decisions in 2022 and beyond? Last month, Candid published results from the Foundation Giving Forecast Survey, an annual survey of large U.S.

Foundations 98

Foundations Homelessness Values Children 98

Nonprofit Tech for Good

OCTOBER 22, 2020

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

Advertising 141

Advertising Retention Health Fundraising 141

Nonprofit Marketing Insights by GlobalOwls

JULY 19, 2023

Whether you focus on or spread your efforts across multiple platforms, social media is a cost-effective way of outreach. While this can still apply to nonprofits, focusing your social media campaign on a few websites can help you target your niche audience better.

Fundraising 40

Fundraising Fundraising Nonprofits Energy 40

Ann Green

OCTOBER 26, 2023

Many nonprofits understand the value of sustainable fundraising streams like recurring giving programs , but how can you go further? Qualification is the process of prioritizing your major donors and prospects for outreach based on how likely they are to give at the current moment. Qualification is used specifically for major giving.

Fundraising 106

Fundraising Fundraising Retention Leadership 106