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Top Fundraising Articles of 2022

Get Fully Funded

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. The key is to get it done and put it in writing!

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Newsletter: Shell is Bringing Back "The Giving Pump" ?? ; The Saco River Wildlife Center ?Newsjacked Taylor Swift ; More Companies Step Up to Support Maui ???

Selfish Giving

I love sharing articles with you every week, but I also know reading them takes a lot of time! If you have access to the Google app on mobile, Google will pull up a set of AI-generated “key points” from an article after you tap an icon at the bottom of the screen. Sadly, the new feature doesn't work with paywalled articles.

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Why is leadership aspiration down among BIPOC nonprofit staff? 

Candid

Based on a 2022 survey of more than 3,000 nonprofit staff, The Push and Pull: Declining Interest in Nonprofit Leadership found that fewer respondents said they aspired to lead than in 2016 and 2019. These findings raise real concerns about the future of leadership in the sector.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 1) Top bar opt-ins and links. 1) Top bar opt-ins and links. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Top bars can also be links to pages on your website.

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Newsletter: 5 Key Takeaways from the CVS Lawsuit ? ; How Nonprofits Can Use ChatGPT ; Many Nonprofit Salaries are Going Public

Selfish Giving

Last week I reported on CVS being accused of fundraising fraud at checkout. In short, if a company is asking shoppers to make a donation, the company should make their donation first and then tell consumes they are donating to the fundraiser. 10 million represents 0.002% of CVS' revenue from June 2021 to September 2022."

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Newsletter: Partnership Contracts: Lessons from the American Revolution ? ; How Cause Marketing Can Help Businesses Get People Back in the Office ; 3 Things That Disconnect Donors from Your Cause

Selfish Giving

Get this: In 2022, more than $749 million was raised in the U.S. by 77 point-of-sale fundraising campaigns that each raised at least $1 million. ??? ? Their new fundraising idea: The CEO Soak. The American Revolution started over a broken contract. coupon redemption, submission of special code, etc.) Marketing Your Cause 1.

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Newsletter: What Works Best at Checkout? Round-Up vs Specific Ask ; How to Raise More Money from Matching Gifts ; How Web 3.0 Can Be Used for Social Change

Selfish Giving

1 donation drove 52% mix of total $ donations & 87% mix of total unit donations $5 donation drove 34% mix of total $ donations & 11% mix of total unit donations Together the two denominations drove 86% of the total funds raised Average raised per store was $537 Top store raised $3,240 and the bottom store raised just $33 ?

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