Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? Adapting to changing trends: technology and communication channels continue to evolve rapidly.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

iMarketSmart

JANUARY 10, 2024

Let’s start with understanding what we’re talking about. Machine learning attempts to use computer algorithms to study all available data and use it to make predictions and models about future behavior. It learns, based on ongoing human behavior and data. What Is Machine Learning and AI? Qualitative data is simply better.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Bloomerang

JULY 7, 2021

This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed. When marketing can align your mission and fundraising efforts, fundraising becomes less stressful and overwhelming. But how can it do this? Question 1: What are our donors’ needs? demographics.

Marketing 135

Marketing Marketing Fundraising Fundraising 135

iMarketSmart

JUNE 19, 2023

1] The heroic donation comes from an extreme version of this game. They are willing to do so even when it’s sacrificial. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. A charity can do more.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.

Nonprofit governance and management 82

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 82

Bloomerang

MAY 6, 2021

“I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. We do not know the full power of artificial intelligence (AI) yet. I mean with artificial intelligence we’re summoning the demon.” – Elon Musk.

Public and Social Policy 139

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Law 139

iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. The universal hero story (monomyth) progresses through four steps: The compelling donation experience includes these same steps. But the game can do more. Each must choose before knowing what the other will do. Not all gift responses do this.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

Selfish Giving

JANUARY 3, 2017

Promotion: Red Nose Day Partners: Walgreens, Red Nose Day Why I Picked It: I picked this promotion for several reasons. Second, the fundraiser was a huge success, raising $18 million dollars through the sale of over 12 million red noses at Walgreens stores. DipJar is a Donation Box for Credit Cards * * *.

Marketing 214

Marketing Marketing Retail Food 214

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. Approaching impact positions from this perspective may seem uniquely complex, but by first understanding what you’re looking for and why, you can set your team up for success.

Management 52

Management Nonprofit governance and management Public and Nonprofit Management Non-Profits 52

Nonprofit Tech for Good

NOVEMBER 21, 2019

labor force today and they have greatly different media patterns, behaviors and habits compared to their parents. Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. Stories also need to connect, inspire and motivate people to act.

Homelessness 105

Homelessness Nonprofits Technology Production 105

iMarketSmart

MAY 16, 2022

It matters for fundraising story. A powerful fundraising story starts with the right words. A powerful fundraising story starts with the right words. Isn’t fundraising just sales? Fundraising is different. Fundraising is different because charitable decisions are different. Word choice matters. Not exactly.

Fundraising 52

Fundraising Fundraising Finance Philanthropy 52

iMarketSmart

MAY 22, 2023

He explains, “An example is one which on each move models the behavior of the other player as a Markov process, and then uses Bayesian inference to select what seems the best choice for the long run.”[3] 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising?

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

NOVEMBER 28, 2022

Want to start a fight in a fundraising comment section? One author explains why 26 metrics are “essential.”[1] 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. First, just reminding people of their wealth is powerful.[1]

Finance 52

Finance Organizational Behavior Law Values 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. Understanding one gives insight to the other. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. 13] In each case, adding a threat increases donations.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

The Agitator

JUNE 13, 2018

70% of UK charities reported a decrease in their cash donations over the past three years. Today if I want to do anything like buy lunch, catch a bus, or go to a movie I don’t have to part with a penny. Today if I want to do anything like buy lunch, catch a bus, or go to a movie I don’t have to part with a penny.

Technology 58

Technology Recruitment Advertising Governance 58

Bloomerang

SEPTEMBER 13, 2021

Just because someone thinks they know best doesn’t mean they do. I recently read a pertinent article on the Moceanic blog published posthumously by the savvy Simone Joyaux: For Fundraising Excellence, Rely on Expertise, Not Opinions. . Why do you need to guide nonprofit leaders? . Do it my way.”. True, true, true.

Nonprofits 74

Nonprofits Culture Psychology Values 74

The Agitator

JULY 14, 2018

You can see it in the Edelman Trust Barometer that we talked about in February, along with the reasons why trust is important to fundraising. I’m going to venture a guess that people were thinking more about Oxfam than usual. To compare, try to find how often people mentioned “volunteers” when they thought of charities.

Civil Society 49

Civil Society Governance Health Fundraising 49

Nonprofit Marketing Blog

JANUARY 27, 2011

Do you agree? I always hesitate to talk about universal answers when discussing human psychology, which amazingly complex (and therefore fascinating). Katya : What would you say are the three top, fundamental truths The Science of Giving has to say about human beings and the act of giving?

Psychology 47

Psychology Universities Fundraising Fundraising 47

NonProfit Hub

MAY 31, 2016

We’re bringing you the best nonprofit data tips from the people who advise or work in the nonprofit trenches every day. So, what do you do in the face of your own abject, pathetic, pitiable ignorance? So, what do you do in the face of your own abject, pathetic, pitiable ignorance? Assume Nothing. You’re 99.9%

Public and Nonprofit Management 38

Public and Nonprofit Management Non-Profits Nonprofits Retention 38

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. Do people care which store they buy from? But fundraising world is weird. What do people do? Math is math.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

The Charity CFO

APRIL 27, 2022

Why do people give to nonprofits?”. In this week’s episode, Tim sits down with me to talk about some simple techniques and everyday strategies you can use to attract more donations and build a better relationship with your donors. In this episode, you’ll discover: How human behavior impacts fundraising (4:00).

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofit Administration and Development 98

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. We do these webinars every Thursday, we’ve been doing them for almost 10 years. We love doing them, it’s one of my favorite things we do here at Bloomerang.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

Nonprofit Tech for Good

AUGUST 30, 2018

By Nate Andorsky , CEO of Creative Science , a digital agency that aligns behavioral science with design and technology to help nonprofits, foundations, and mission-driven companies rethink the way that they engage with people. What is Behavioral Science? 5 Tips for Using Behavioral Science. for Online Fundraising.

Energy 88

Energy Political Science Nonprofits Law 88

Bloomerang

APRIL 9, 2021

If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how! We are here to talk about the board’s role in fundraising and resource development, one of my favorite topics, and we got one of my favorite people also here to talk about it.

Fundraising 120

Fundraising Fundraising Nonprofit Administration and Development Nonprofit governance and management 120

Clairification

APRIL 17, 2023

After all, one of the foundations of Penelope Burk’s groundbreaking work in Donor-Centered Fundraising is the finding donors want one thing first and foremost: “ Show me that you know me.” People want to be appreciated. It’s just human nature. Places where I donated too, because I believed in the mission.

Philanthropy 70

Philanthropy Energy Nonprofits Foundations 70

Bloomerang

JANUARY 19, 2022

Valerie Harris will focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. We got a big room of people, and we got a fun hour planned for you over the next hour. We do about 50 sessions a year.

Public and Nonprofit Management 86

Public and Nonprofit Management Communication Universities Leadership 86

The Charity CFO

FEBRUARY 9, 2022

And you’re certainly not sure why your nonprofit should care about it. And crypto donations to nonprofits grew over 2200% to $300 million over the past 2 years. Increasingly, you can use it as cash to purchase goods or services Or receive it as a donation. Crypto donations grew 971% to $300 million in just one year.

Nonprofit Accountability 98

Nonprofit Accountability Nonprofits Values Technology 98

Bloomerang

NOVEMBER 13, 2021

Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals. We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. We would love for you to do that. You doing okay?

Children 80

Children Curriculum and Teaching Education Education 80

iMarketSmart

OCTOBER 31, 2022

Fundraising: Publicity risk and reward. In fundraising, publicity can lead to public acclaim. How do we do this? How do we overcome the donor’s fears? Why would the hero refuse to return? Fundraising: Reframing publicity. For example, “I understand public recognition can be uncomfortable for you.

Universities 52

Universities Psychology Values Fundraising 52

iMarketSmart

AUGUST 8, 2022

But allowing us to do this would be like a second gift to [the charity]. Some people received this request.[8]. Donate today.”. Donate today.”. The donor’s hero story matches the major donation. Effective fundraising then combines it with a philanthropic archetype. I know it makes you uncomfortable.

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Psychology Foundations 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. In brain imaging, donating is predicted by social-emotional valuation.[2] The external goal of fundraising story is a gift. How do we make this happen? Character details in fundraising. Why character details work.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

SEPTEMBER 19, 2022

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. The fundraiser advances the donor’s hero story. The fundraiser advances the donor’s hero story. When the fundraiser fulfills this role, it can be powerful for donors, too. These character differences apply to fundraising.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Altruism and Helping Values 52

Bloomerang

FEBRUARY 1, 2022

Jackie: Let’s do it. Kari: Yeah, let’s do it. And I’m excited that so many people are here listening live. So if you have to leave early or maybe get interrupted by a toddler at home, like, will probably happen to me, that’s why I’m talking fast, don’t worry. We love doing it.

Disaster Relief 61

Disaster Relief Communication Participation and motivation Retention 61

iMarketSmart

JUNE 26, 2023

Look, I understand. People buy lottery tickets every day. And besides, the struggling nonprofit is doing good things; it deserves a big gift. But sometimes this can be a barrier to understanding. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? But he’s struggling.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Look, I understand. People buy lottery tickets every day. And besides, the struggling nonprofit is doing good things; it deserves a big gift. But sometimes this can be a barrier to understanding. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? But he’s struggling.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Stanford Social Innovation Review

MARCH 13, 2024

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). Less than one percent of major gifts are offered anonymously , not surprisingly, as fundraisers encourage public acts of charity.

Ethics 111

Ethics Public and Social Policy Universities Philanthropy 111