Nonprofit Marketing Guide

MARCH 7, 2023

We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. Social Media in General The typical social media user actively uses an average of 7.2 Social Media in General The typical social media user actively uses an average of 7.2

Communication 227

Communication Activism Nonprofits Marketing 227

Nonprofit Marketing Guide

APRIL 10, 2024

Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Incorporating fun activities and team-building exercises can enhance camaraderie and make collaborative efforts more enjoyable and successful. Mix Work with Play. Establish Effective Systems and Processes.

Collaborations 233

Collaborations Communication Public and Nonprofit Management Marketing 233

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. But we suspect that a much larger percentage are open to opportunities even if they are not actively looking.

Communication 220

Communication Nonprofits Retention Activism 220

Nonprofit Marketing Guide

OCTOBER 5, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator. Although I’ve worked for various organizations since then, including a Big Box Store and an Association, my heart remained in the 501 (c) 3 sector, where I run social media and communications today. How are you communicating with your co-workers?

Communication 293

Communication Nonprofits Children Associations 293

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 229

Communication Activism Donor Motivation Values 229

Ann Green

MARCH 10, 2025

Plus, you can use your nonprofits LMS to streamline many other processes and activities, including upskilling employees, onboarding volunteers, and educating board members. Review workplace policies, including communication and paid time off (PTO). Create a clear, detailed onboarding checklist.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Nonprofit Marketing Guide

MAY 17, 2022

Number of monthly active users: 2.91 Number of monthly active users: 2 billion. Number of monthly active users: 1 billion. Number of daily active users: 211 million. Number of monthly active users: 2+ billion. Number of monthly active users: 810 million. hours are spent on social media. Gender: 38.4%

Communication 207

Communication Activism Nonprofits Marketing 207

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 218

Communication Retention Collaborations Nonprofits 218

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. Active donors/volunteers Need clear action steps and leadership opportunities.

Leadership 187

Leadership Nonprofits Values Culture 187

Nonprofit Marketing Guide

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Looked around who wasn’t at the table or represented in our communications and hired “experts”.

Communication 194

Communication Collaborations Culture Activism 194

NonProfit Quarterly

JANUARY 20, 2025

Ensure activities are operated consistent with all applicable laws , including Section 501c3 of the Internal Revenue Code and any licensing, registration, zoning, and contractual requirements. Public charities can engage in many pro-democracy activities , including get-out-the-vote drives and voter registration drives.

Public and Social Policy 121

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Race and Ethnicity 121

Nonprofit Marketing Guide

MARCH 9, 2023

With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. And time, we all know, is the thing most treasured by ever-busy nonprofit communicators. They are like having an excellent communications assistant at our disposal.

Communication 227

Communication Technology Nonprofits Ethics 227

Nonprofit Tech for Good

NOVEMBER 10, 2024

Digital communities allow nonprofits to reach more people, amplify their message, and increase their overall impact. But what exactly is a digital community, and how can one be effectively built? It involves responding consistently to all incoming communication, including comments, direct messages, mentions, and shares.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

NonProfit Leadership Alliance

MARCH 19, 2025

They arent actively participating or taking initiative. New ideas and perspectives allow your nonprofit to hone its strategies and improve how it meets community needs. Next Steps To reinspire employees and improve active participation, consider implementing these strategies: Build a safe space for sharing ideas.

Participation and motivation 132

Participation and motivation Health Nonprofit Leadership Volunteerism 132

Ann Green

APRIL 28, 2025

Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.). Organizational connections: Compiles donors giving history and involvement in other activities at your nonprofit to help you choose the right next steps for engaging them.

Management 173

Management Ethics Education Education 173

NonProfit Quarterly

NOVEMBER 12, 2024

The lawsuit challenges the constitutionality of the Johnson Amendment—the provision in the code that prohibits 501c3 organizations from engaging in partisan electoral and political activities. This requires a clear understanding of the legal boundaries that define what 501c3 organizations can and cannot do in political activity.

Public and Social Policy 104

Public and Social Policy Law Taxation Activism 104

Bloomerang

MARCH 24, 2025

Even with the best intentions, grant activities do not always go as planned. Circumstances change, community needs evolve, staff turnover stymies progress, supplementary funding falls through, and leadership priorities shift. Did circumstances require a shift in activities or priorities? Here are five steps to take.

Foundations 103

Foundations Activism Collaborations Leadership 103

The Chronicle of Philanthropy

JUNE 18, 2024

The lesson of the activity was to teach the campers to set goals, strategize, and effectively communicate to accomplish the goal. They participated in a team-building exercise where the campers were passed a hula hoop around the circle while holding hands.

Civil Society 301

Civil Society Activism Communication 301

Candid

APRIL 30, 2025

Senior services: That neighborhood senior center where people go for activities, meals, or just company? Green spaces: Neighborhood parks, lakes, and hiking trailsthough public spacesare often maintained by nonprofits that organize volunteers to clean up, lead activities, or educate the public about the natural world.

Disaster Relief 122

Disaster Relief Altruism and Helping Medical Children 122

Nonprofit Marketing Guide

MARCH 17, 2022

One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing. For example, having people attend an event or donate money are impacts of your communications.

Marketing 278

Marketing Marketing Nonprofits Activism 278

Bloomerang

APRIL 9, 2025

Heres why: Efficient operations allocate more resources to mission-critical activities; It enhances responsiveness to challenges and opportunities; It reduces staff burnout and increases job satisfaction. This information is greatly beneficial for tailoring communication strategies and ensuring donors feel valued and connected to the cause.

Retention 102

Retention Collaborations Nonprofits Activism 102

NonProfit Quarterly

NOVEMBER 22, 2024

lópez is director of capital activation at Justice Funders based between Oaxaca and Los Angeles. Onyx Ramirez is senior communications director at Black Farmer Fund based in New York City. Abarca, “ Regenerative Housing Initiatives: From Private Equity to Community Ownership ,” NPQ , August 7, 2024. Resources: Fernando X.

Finance 132

Finance Foundations Activism Values 132

NonProfit Leadership Alliance

JANUARY 8, 2025

This means that nonprofits increasingly recognize the value of being active players in connecting with key stakeholders ahead of their campaigns and want to be involved in laying a strong foundation for campaign success. Here are a few tips to help you handle those conversations masterfully: Practice active listening.

Leadership 130

Leadership Nonprofit Leadership Activism Production 130

Affnetz

MAY 21, 2024

This will help you tailor the curriculum, activities, and overall experience to meet the needs and interests of your target audience. Develop a curriculum that aligns with your chosen theme and incorporates hands-on activities, interactive workshops, and engaging presentations. Will the curriculum be flexible?

Management 246

Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Bloomerang

JANUARY 22, 2025

Organize all activities outside of the retreat: hotel reservations, transportation, off-site dinners, entertainment activities. Start communication early : Keep board members informed and involved throughout the planning process. Regular communication builds excitement and commitment, and reduces last-minute surprises.

Collaborations 114

Collaborations Energy Activism Culture 114

Nonprofit Marketing Guide

AUGUST 26, 2020

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. These five levels are from our Five Levels of Nonprofit Communications Effectiveness based on years of research for the annual Nonprofit Communications Trends Reports. Level 1: Beginner.

Marketing 290

Marketing Marketing Public and Nonprofit Management Activism 290

Nonprofit Marketing Guide

JULY 8, 2021

I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. Additional communications added to the editorial calendar.

Communication 277

Communication Activism Marketing Marketing 277

NonProfit Leadership Alliance

APRIL 18, 2025

Prioritize Transparent Communication Open and honest communication fosters trust, especially during challenges. Assign a team member to oversee social media activity, moderate comments, and ensure that your digital presence aligns with your values. A single misstep online can have lasting consequences.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

NonProfit Leadership Alliance

OCTOBER 5, 2024

Despite the growth of online fundraising and other nonprofit software solutions that allow you to execute your tasks from anywhere, communicating with different team members virtually can be more difficult than gathering in a central office space and meeting in person. Encouraging everyone to take a communications course.

Communication 130

Communication Public and Nonprofit Management Leadership Nonprofit Leadership 130

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Does your organization have a strategy for stewardship communications with multiple touchpoints throughout the year? Could you use more support in getting creative campaigns across the finish line?

Activism 246

Activism Communication Marketing Marketing 246

Nonprofit Tech for Good

MARCH 9, 2025

Software tools help you with many details, such as monitoring fundraising activity, processing payments, building landing pages, and running online events. Other potential fundraisers could include volunteers, recurring donors , and those actively engaging with your organization on social media.

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

The Killoe Group

APRIL 28, 2025

Of course, there are a lot of effective ways to communicate with your peer-to-peer fundraising participants, including social media, apps, text messaging, and direct mail. Also, incorporate tools like mobile messaging, mobile payment options, and mobile apps to help participants fundraise. Level up your emails.

Participation and motivation 96

Participation and motivation Fundraising Fundraising Recruitment 96

NonProfit PRO

MAY 27, 2022

But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. Download to see the list.

Activism 246

Activism Communication Fundraising Fundraising 246

Bloomerang

DECEMBER 12, 2024

This provides a genuine opportunity to stand out and be remembered in a world characterized by a barrage of non-stop communications. Instead, the focus is on active listening and learning everything possible about the donor prospects values, priorities, and needs. The issue of money is set aside entirely.

Fundraising 108

Fundraising Fundraising Values Philanthropy 108

Nonprofit Marketing Guide

APRIL 21, 2021

We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). Which communications tactics to use. You aren’t alone. What “raising awareness” really means. How to measure your success.

Activism 281

Activism Communication Marketing Marketing 281

Candid

JANUARY 23, 2025

Trust is the cornerstone herean active, vocal community builds credibility for your nonprofits mission. Strategies for building community Most nonprofits emerge out of a clear community need (think food banks, homeless shelters, health-focused foundations). What better way to break through all the digital noise?

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

NonProfit Leadership Alliance

MARCH 26, 2025

In your stores description, communicate where supporters contributions will go. You might communicate how much of each purchase directly supports your organization and the specific impact their contribution will make (e.g., 50% of all sales goes toward new equipment for our team).

Participation and motivation 132

Participation and motivation Fundraising Fundraising Non-Profits 132