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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

This approach also drives stronger ROIs – with increased efficiency and accuracy comes greater returns on your investment as the donors you target with specific appeals are the ones most likely to take your target action. It’s a critical element in streamlining and strengthening your fundraising plan. How Donor Research Fits In.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. Get Ready Now For Year End Fundraising So, what does it take to make this your best year end fundraising season ever?

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5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

Volunteer programs often require fundraising campaigns to stay in operation. Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Start a merchandise fundraising campaign. Let’s take a closer look at each fundraising idea! Marketing materials.

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

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Thinking About Donors as Customers

Bloomerang

Consider the American real-estate agent who recently tried to change my mind about the neighborhood I preferred just because he had an active listing somewhere else! Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

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[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

.” The Diagram of Ethical Storytelling Excellence by Caliopy Glaros of Philanthropy Without Borders This is one of those stories we tell ourselves: That fundraising staff and program staff are not aligned in storytelling. The story is that the fundraising staff and program staff just can’t see eye-to-eye.

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