Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The language and steps are really geared toward selling services and products.

Values 138

Values Altruism and Helping Production Nonprofits 138

NonProfit Leadership Alliance

JANUARY 8, 2025

This means that nonprofits increasingly recognize the value of being active players in connecting with key stakeholders ahead of their campaigns and want to be involved in laying a strong foundation for campaign success. Here are a few tips to help you handle those conversations masterfully: Practice active listening.

Leadership 130

Leadership Nonprofit Leadership Activism Production 130

Bloomerang

DECEMBER 12, 2024

When and wherever possible, a face-to-face meeting held at the convenience of the prospect is the most productive starting point. Instead, the focus is on active listening and learning everything possible about the donor prospects values, priorities, and needs. The issue of money is set aside entirely.

Fundraising 109

Fundraising Fundraising Values Philanthropy 109

Stanford Social Innovation Review

MAY 13, 2025

Traditional policy solutions have failed to reverse these trends, yet there's growing evidence that investing in local creative activities can help repair the countrys frayed social fabric. Yet many Americans lack the time and resources to participate in cultural activities.

Public and Social Policy 116

Public and Social Policy Culture Health Non-Profits 116

Stanford Social Innovation Review

MAY 9, 2023

These traditional approaches often include set and inflexible timelines, budgets, and activities designed by donors who are removed from the local context. Productization makes the product the end instead of a means. Productization encourages funders to focus less on the challenge they seek to fund and more on how they fund it.

Finance 111

Finance Production Governance Poverty 111

Stanford Social Innovation Review

OCTOBER 10, 2023

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

Production 132

Production Entrepreneurship Agriculture Education 132

Bloomerang

JANUARY 22, 2025

Send out mission and vision statements for review, as well as culture statements and core values. Organize all activities outside of the retreat: hotel reservations, transportation, off-site dinners, entertainment activities. A smooth, stress-free event sets the stage for productive conversations and meaningful outcomes.

Collaborations 115

Collaborations Energy Activism Culture 115

The NonProfit Times

JANUARY 9, 2025

Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Encourage team-building activities that foster understanding and collaboration. Public recognition through newsletters or social media can also boost morale and show prospective hires that your organization values its people.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Bloomerang

DECEMBER 4, 2023

Check volunteer activity See who’s active or inactive, and trends for each volunteer. Set your own rules, for example, for those who haven’t worked within a specific time frame, and you’ll automatically see a picture of volunteer activity customized to your needs, and Bloomerang will automate! an hour, a 6.2%

Production 99

Production Recruitment Activism Values 99

Stanford Social Innovation Review

APRIL 3, 2025

When enough mutualist networks and organizations are active, you may even wind up with an ecosysteman abundance of shared resources, experience, social capital, and financing, both centralized and grassroots, all sustaining projects serving a wide variety of community needs. Today, Northern Italys co-op sector has gross revenues of about $6.1

Nonprofit governance and management 125

Nonprofit governance and management Governance Insurance Social Enterprise 125

Blue Avocado

NOVEMBER 12, 2024

That would not have been possible without dedicated, active board members. Gary McGeough from Bristol Organizations Committed Team Players, Capable of Collaborating Effectively I seek individuals who are genuinely passionate about our mission and show a strong belief in our values and goals. Everything else can be taught.

Ethics 116

Ethics Nonprofit governance and management Collaborations Children 116

NonProfit Hub

MAY 20, 2025

4 Tips for Maximizing Your Associations Membership Value Why do members join your association? Studies agree , with associations claiming to have a compelling or very compelling value proposition citing positive renewal rates and membership growth. All of your members should be able to gain value from your website.

Values 41

Values Associations Education Education 41

NonProfit Quarterly

JANUARY 18, 2024

So it is with our behaviors and our values: our deeply ingrained patterns of behavior are fueled by values deep below the surface. Sometimes, without our conscious awareness, these values driving our patterns of behavior sprout from the seeds of White supremacy, patriarchy, and colonialism. She is experiencing chronic burnout.

Values 122

Values Culture Race and Ethnicity Management 122

NonProfit Quarterly

MAY 12, 2025

In this series, The Unexpected Value of Volunteers , author Jan Masaoka takeson the underappreciated topic of volunteerism, provides some unexpected ideas, and points the way toward a public policy agenda on volunteerism. There are multiple aspects of value here. Image credit: Digits.co.uk.

Nonprofit governance and management 113

Nonprofit governance and management Volunteerism Volunteerism Public and Nonprofit Management 113

iMarketSmart

MAY 19, 2025

In a sales environment, the focus is often on objection handling, urgency, product-market fit. In fundraising, however, the product is a vision. And the market is someones deeply personal set of values, experiences, and life purpose. Too many leaders reward activity metrics, not emotional mastery. Whats the Difference?

Fundraising 59

Fundraising Fundraising Energy Production 59

Nonprofit Tech for Good

APRIL 14, 2025

They often burden organizations with high technical debt, substantial engineering resources, and usability challenges for non-technical staff, not to mention inflated costs during the lifetime of ownership as licenses for new products or solutions are sold to organizations.

Nonprofit Administration and Development 85

Nonprofit Administration and Development Technology Collaborations Production 85

Candid

OCTOBER 16, 2024

In this age of digital overload and short attention spans, nonprofits that want to raise more money will instead create and sustain authentic, productive, long-term relationships with a network of individuals, corporate executives, government representatives, and/or impact investors.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit Quarterly

JUNE 12, 2025

Activities that emphasize storytelling and play aren’t fluff. It is also important to highlight how organizations in this process can, by mobilizing archival knowledge, transform institutional fear into a living, strategic tool—an evolving memory of values, lessons, and decisions to guide action.

Nonprofit Leadership 110

Nonprofit Leadership Leadership Culture Nonprofits 110

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. Talk to your staff to ensure they feel valued and fulfilled. There are also donor engagement and tracking tools that streamline data visualization and donor activity. Often ROWE leads to higher productivity, lower time costs, and higher job satisfaction.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Selfish Giving

JUNE 21, 2020

has a corporate partner, Cool Products Co., a portion of the purchase price from sales of a particular product. has a corporate partner, Cool Products Co., a portion of the purchase price from sales of a particular product. UBIT affects traditional corporate sponsorships (e.g., $X How do we avoid creating taxable income?

Law 147

Law Advertising Public and Social Policy Activism 147

Stanford Social Innovation Review

MAY 6, 2025

Games like Freerice (noted above), Sea Hero Quest (over 4 million players whose activities contribute to Alzheimers research), and Foldit (over 600,000 players who solve protein-folding puzzles to contribute to disease research) have all accomplished this. Group Buys: Here, individuals pool money to buy or build things with social value (e.g.,

Nonprofit governance and management 94

Nonprofit governance and management Civil Society Collaborations Public and Social Policy 94

Stanford Social Innovation Review

NOVEMBER 13, 2024

One path leads to a conventional wholesale buyer who pays below the cost of production, since prices are forced down by cheap, subsidized imports. Another path leads to it being purchased by a “farm incubator” who will make it available to refugee farmers growing culturally meaningful crops and contributing to their economic mobility.

Public and Social Policy 94

Public and Social Policy Food Leadership Health 94

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. For any illustrated inspiration, we usually refer to Pinterest. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Ann Green

APRIL 12, 2023

Using an audience-oriented public speaking approach, you can complete activities with your board such as: Setting fundraising goals as a group to give board members a stake in your success. Your organization’s mission and values won’t resonate with every prospect, which is just a fact that fundraisers must accept.

Nonprofits 314

Nonprofits Values Fundraising Fundraising 314

Bloomerang

MARCH 31, 2025

Grant consultants may get to know the most active funders in their area or sector very welloften better than their clientsand can bring valuable insights to grant strategy and writing. Pricing varies widely so focus on value Grant consulting services, fees, and fee structures vary widely. Focus on the value you add.

Values 82

Values Management Culture Production 82

NonProfit Quarterly

DECEMBER 19, 2024

By being rooted in ubuntu values, we exist in balance with our earth systems in a way that still makes space for our differences and generates an abundance of biodiversity. I connected with Mitchell, who emphasized the value of elders roles in teaching more sustainable ways of being. My mom and dad were both active in the community.

Culture 126

Culture Collaborations Values Construction 126

NonProfit Quarterly

JULY 2, 2025

DAF sponsors would continue to confirm that their transfers only go to organizations that fully qualify as charitable activities. The end product would be a cleaner and more straightforward tax policy, with billions of dollars activated to make the world a better place. So, why isn’t first option feasible?

Public and Nonprofit Management 70

Public and Nonprofit Management Nonprofit governance and management Philanthropy Foundations 70

Stanford Social Innovation Review

APRIL 24, 2025

Exit to Open has particular value when an organization and its work is being suppressed (as is happening in an increasing number of countries). Another example is a trademark that doesnt really make sense as an open asset, since the purpose of a trademark is to indicate who the maker of a product (or service) is.

Nonprofit governance and management 112

Nonprofit governance and management Public and Nonprofit Management Agriculture Governance 112

Stanford Social Innovation Review

DECEMBER 23, 2024

Three years into this effort, more than 50 schools have joined the movement, all aligned around a commitment to living the values of active citizenship, social justice, and good governance. The integration of these values has led to transformative changes in many nafda schools. far below the previous level of 10.2

Education 75

Education Education Public and Social Policy Nonprofit governance and management 75

Fundraising Coach

NOVEMBER 22, 2024

personal information such as interests, values, and family ties. In addition to leveraging these platforms, simply googling your prospects and checking out their social media profiles can give you a better sense of their interests and values.

Ethics 64

Ethics Values Production Retention 64

Nonprofit Marketing Guide

APRIL 4, 2023

So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you. But it makes no sense to spend your money without first analyzing your Activity. You can buy Reach on social media with ad dollars.

Nonprofits 237

Nonprofits Activism Marketing Marketing 237

Nonprofit Marketing Guide

APRIL 10, 2024

We need to align our strategies, so we’re not just busy but actually productive and impactful. Incorporating fun activities and team-building exercises can enhance camaraderie and make collaborative efforts more enjoyable and successful. Seven No-Fail Strategies for Smoother Teamwork Start with a Shared Vision.

Collaborations 236

Collaborations Communication Public and Nonprofit Management Marketing 236

Bloomerang

MARCH 28, 2025

For example, a program might be producing a high volume of impressive-sounding activities, but actual impact and results could be lagging far behind. Focus on the process before the written product. Many organizations are surprised during the strategic planning process to realize how poorly some programs are performing.

Fundraising 90

Fundraising Fundraising Leadership Management 90

NonProfit Quarterly

JUNE 17, 2025

Often linear, top-down, and focused on control, these conventional strategic approaches not only fail to deliver the alignment they promise, but they also operate in fundamental tension with the values and missions of justice-focused organizations. Karundi Williams, the group’s executive director, wanted to clarify this evolution. “I

Values 62

Values Management Collaborations Organizational Change 62

NonProfit Quarterly

NOVEMBER 6, 2024

Politicians are influenced by money as much as or, frankly, often much more than votes, and public policy is the product of calculating trade-offs between the two. Of course, securing a significant bloc of potential votes is only part of the battle. Building the coalition is not easy, but it can be done.

Public and Social Policy 131

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Governance 131

Nonprofit Marketing Guide

MAY 10, 2023

Our integrity, values, and commitment to the people we serve come first, and we believe that the same should be the case for all nonprofit marketers. This is because despite the platform’s changing features and leadership, many of their most important stakeholders remain as active users. To Tweet or Not to Tweet?

Nonprofits 214

Nonprofits Values Leadership Technology 214

iMarketSmart

DECEMBER 20, 2024

Those traditional metrics dont just miss the markthey actively harm your chances of securing meaningful, transformational gifts. Thats because theyre focused on activity, not outcomes. Traditional Fundraiser Metrics: The Trap of Activity for Activitys Sake Youve seen this play out before. How many visits did you complete?

Fundraising 52

Fundraising Fundraising Activism Collaborations 52