Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

Advertising 52

Advertising Ethics Technology Collaborations 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

Philanthropy 126

Philanthropy Public and Social Policy Advertising Universities 126

NonProfit Quarterly

APRIL 20, 2023

What Nonprofits Can Do Now While free-speech advocacy groups have long advocated for Big Tech accountability from a digital rights and privacy perspective, organizations across movements have been at the forefront of a values-centered tech policy perspective.

Values 107

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 107

Kivi's Nonprofit Communications Blog

JULY 21, 2016

If you’re new to media relations — or you’re an experienced hand that needs a refresher — I recommend taking some time to review the Society of Professional Journalists ‘ Code of Ethics , which should provide you with the background you need to understand the rules of the road. be fair to your sources.

Ethics 45

Ethics Public and Nonprofit Management Advertising Nonprofit governance and management 45

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. What about public sector funds or foundation grants? But the premise of these events seemed odd.

Public and Social Policy 107

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 107

iMarketSmart

APRIL 10, 2023

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. What does this look like?

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52