Pam Moore

MAY 14, 2017

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 166

Foundations Advertising Marketing Marketing 166

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? – – Too Greedy?

Homelessness 110

Homelessness Foundations Values Advertising 110

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Choosing the Right Metrics and KPIs Selecting appropriate metrics and KPIs is foundational for an effective e-commerce profit dashboard. Profitability hinges on close monitoring of KPIs like Profit Margins, Average Order Value (AOV), Cart Abandonment Rate, and Customer Lifetime Value (CLTV).

Retail 52

Retail Retention Advertising Values 52

Kivi's Nonprofit Communications Blog

JULY 23, 2020

View it, instead, as a foundation for getting your message out and starting conversations around the news coming out of your organization. Also don’t forget about local radio for paid advertising if it would be relevant. But that doesn’t mean you should stop there. Here are 6 ways to make it happen: 1.

Values 99

Values Advertising Associations Leadership 99

Bloomerang

SEPTEMBER 12, 2023

Nonprofits focused on the preservation of local journalism are being called to step up, and many of the country’s largest private foundations have announced $500 million in funding over five years to support them, an extraordinary initiative called Press Forward. Press Forward seeks to stop and reverse that trend.

Advertising 89

Advertising Education Education Public Policy 89

Pam Moore

MAY 9, 2016

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

Pam Moore

AUGUST 13, 2019

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 60

Foundations Production Advertising Marketing 60

Pam Moore

JUNE 2, 2017

Or maybe you have a Facebook business Group but it's not delivering any value for your business. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell. Facebook Advertising: Difference Between Boosted Post and Other Advertising Options.

Advertising 167

Advertising Production Foundations Marketing 167

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

A Notable Digital Footprint – The Foundation Creating a notable digital footprint begins with a foundational step: establishing a strong online presence through a professionally designed website. The role of SEO in this digital foundation cannot be overstated. Content marketing has a compounding effect over time.

Marketing 52

Marketing Marketing Advertising Foundations 52

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? – – Too Greedy?

Homelessness 53

Homelessness Foundations Values Advertising 53

Pam Moore

NOVEMBER 14, 2017

Audience marketing 101 foundations. How to maximize every $1 spent on Facebook advertising. This is a value packed webinar offering tangible advice and strategies. WHY you must embrace audience marketing in 2018. 3 easy steps to get started now. Audience marketing myths BUSTED. How to gain a competitive edge immediately.

Marketing 158

Marketing Marketing Advertising Foundations 158

Nonprofit Tech for Good

APRIL 20, 2020

She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Are you ready to innovate? .

Production 130

Production Values Nonprofits Advertising 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

For example, an AI-powered targeting algorithm may inadvertently exclude certain demographic groups from seeing job advertisements or financial services offers, perpetuating existing disparities in access to opportunities. To mitigate algorithmic bias in marketing, companies must adopt practices that promote fairness and inclusivity.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Blogging gives you a cost-effective, powerful way to spread the word without breaking the advertising bank. How Can Nonprofits Benefit from Blogging. Learn how nonprofits can benefit from blogging.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145

Selfish Giving

JANUARY 27, 2021

Grocery chain Krogers is reviewing its list of nonprofit partners after it unwittingly supported a group that's "not aligned with the company's values." Corporate Partnerships Sales & Activation Coordinator, Arizona Sports Foundation , Scottsdale, AZ ($47k - $64k) 3. Super Bowl advertisers spend $5 million for 30 seconds.

Advertising 130

Advertising Children Food Management 130

The Charity CFO

SEPTEMBER 22, 2022

In fact, government grants provide up to 10x more money to nonprofits than private foundation grants (see below). Private Foundation Grants. While government grants may dwarf gifts from private foundations , foundations still gave over $90 billion in 2021, so there is plenty of foundation money to go around!

Nonprofit governance and management 98

Nonprofit governance and management Governance Public and Nonprofit Management Nonprofits 98

Nonprofit Megaphone

SEPTEMBER 28, 2023

Google offers any eligible nonprofit $10,000 per month in search advertising, providing small organizations with expensive real estate on the world’s most popular website — for free. The Walmart Foundation Walmart’s impact on small businesses and organizations has at times been a matter of contention.

Nonprofit governance and management 52

Nonprofit governance and management Foundations Public and Nonprofit Management Nonprofits 52

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated.

Advertising 113

Advertising Non-Profits Foundations Marketing 113

NonProfit Quarterly

FEBRUARY 21, 2024

When the wealthy establish foundations and contribute money to these foundations, they receive tax benefits. Foundations are only required to pay out 5 percent of their assets annually, and many achieve this not by contributing to the public good but by funding their overhead costs, for example.

Public and Social Policy 94

Public and Social Policy Nonprofit governance and management Governance Public Policy 94

Selfish Giving

JANUARY 13, 2021

On January 15, Thomas' Bagels will hand over $100,000 and the reins to their social media channels and all media advertising on Hulu to the nonprofit Operation Warm for a National Bagel Day takeover. Director, Corporate Partnerships, Arthritis Foundation , Atlanta ($110k - $150k) 5. Partnership Notes 1. This is a cool idea.

Advertising 130

Advertising Food Associations Management 130

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Value Received. It's value received.

Foundations 167

Foundations Leadership Values Production 167

Pam Moore

AUGUST 23, 2017

Best practices for brand building using Messenger advertising and more. This is a value packed webinar offering tangible advice and strategies. How to use Facebook Messenger quickly and easily. Facebook Messenger 101 (why, what & how). Top 3 ways to use Facebook Messenger today to grow your business.

Advertising 164

Advertising Marketing Marketing Technology 164

Fundraising Coach

JUNE 22, 2023

But there are many more ways people can align with their values now. Rather than only having the option of giving to a nonprofit, now they can buy products or participate in activities that stand for the same values. And a group of people, companies, and foundations fund it. A board of individuals directs the nonprofit.

Nonprofits 110

Nonprofits Advertising Governance Values 110

Pam Moore

OCTOBER 18, 2016

The worst part is that the primary idea and foundation this person offered was to leverage content from other people. What happened to providing value to your readers, listeners and views by… being unique? The goal is not to create masses of content that looks, reads and sounds like everyone else. being relevant? SoundCloud.

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Within the vast landscape of SEO services, understanding the true value of organic search is essential. Organic search results are listings on search engine pages that appear due to their relevance to the search terms rather than advertisements. After all, organic search holds the power to drive sustainable growth.

Advertising 52

Advertising Values Production Foundations 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 3, 2023

AI will probably not replace you as an Advertising Marketer, but someone that uses AI and other marketing tools more efficiently might. Introducing the Future of Advertising: Unleash the Power of AI-Powered Ad Copy Generators! This means your ad copy only gets better over time, ensuring maximum ROI for your advertising efforts.

Advertising 52

Advertising Marketing Marketing Technology 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Themes also connect deeply held values around meaningful causes that resonate attendees and build authentic engagement – like sustainability, inclusion, community support and more. And finally diverse advertising also assists discovery – promoted social posts target interest-based buyer personas optimized for conversion actions.

Technology 52

Technology Production Advertising Values 52

Kivi's Nonprofit Communications Blog

JULY 12, 2023

A marketing strategy – as mentioned earlier, a well-defined marketing strategy serves as the foundation for your budgeting process. Salaries, outside labor, advertising costs, promotional items, staff training, equipment, shared costs like building rent, and supplies – the list goes on!

Finance 73

Finance Marketing Marketing Advertising 73

Pam Moore

NOVEMBER 29, 2017

It requires both art and science and working with the influencer to ensure you also provide the influencer value and that you are helping them achieve their goals as well. It's important to understand what motivates influencers, how they get paid and how you can best provide them value. – Influencer marketing foundations 101.

Marketing 160

Marketing Marketing Advertising Values 160

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

This quick start guide will give you the foundational knowledge to dive straight in and get creative with your supporter outreach. Understanding the Google Ad Grants Program While once out of reach, nonprofits can now use paid advertising for free through the Google Grants program. We’re here to help! Let’s get started!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Chapters Role of IT in Digital Marketing Smart IT investments include ongoing evaluation and optimization to adapt to evolving technology landscapes and ensure long-term value and competitiveness. Invest in hardware, software, and network infrastructure – a solid foundation for digital marketing success. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2021

In this case, the non-profit the investor is donating to shares similar values to the investor’s personal values and the values shared across companies in their portfolio. This is how they regain the value from their investment. . Most investors don’t advertise this at all. . Start Shortlisting Investors.

Non-Profits 98

Non-Profits Philanthropy Values Environmental 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 14, 2023

Those long-term relationships are what will bring you value regardless of what’s going on in the broader economy. . Even if you want to generally lower your marketing and advertising budget, SEO tends to be fairly low-cost, especially if you’re doing some of your content creation in-house. It’s Relatively Low-Cost. Stay Competitive.

Advertising 52

Advertising Marketing Marketing Foundations 52

Pam Moore

MARCH 2, 2020

Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing. You are there to serve your audience meaningful value, period! You must be able to serve up consistent, unique and relevant value.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

MARCH 2, 2020

Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing. You are there to serve your audience meaningful value, period! You must be able to serve up consistent, unique and relevant value.

Activism 78

Activism Advertising Foundations Marketing 78

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s value received.

Marketing 113

Marketing Marketing Foundations Leadership 113

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 27, 2023

This word-of-mouth marketing is like a trusted recommendation that people value. Because it comes from someone they trust, not a company advertisement. They provide a solid foundation based on industry best practices, ensuring you’re not starting from scratch. The benefits are clear. First, it’s cost-effective.

Marketing 52

Marketing Marketing Collaborations Foundations 52