Kivi's Nonprofit Communications Blog

JULY 23, 2020

View it, instead, as a foundation for getting your message out and starting conversations around the news coming out of your organization. Use it as the source of an op-ed or thought leadership piece: . Also don’t forget about local radio for paid advertising if it would be relevant. Here are 6 ways to make it happen: 1.

Values 99

Values Advertising Associations Leadership 99

Pam Moore

MAY 9, 2016

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Value Received. It's value received.

Foundations 167

Foundations Leadership Values Production 167

Pam Moore

AUGUST 13, 2019

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 60

Foundations Production Advertising Marketing 60

Pam Moore

OCTOBER 18, 2016

The worst part is that the primary idea and foundation this person offered was to leverage content from other people. What happened to providing value to your readers, listeners and views by… being unique? The goal is not to create masses of content that looks, reads and sounds like everyone else. being relevant? Click To Tweet.

Advertising 167

Advertising Foundations Leadership Law 167

Kivi's Nonprofit Communications Blog

JULY 12, 2023

As you discuss and itemize a proposed yearly budget with finance or leadership, you are really discussing the strategic marketing plans to support the overall organizational plans. A marketing strategy – as mentioned earlier, a well-defined marketing strategy serves as the foundation for your budgeting process.

Finance 73

Finance Marketing Marketing Advertising 73

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s value received.

Marketing 113

Marketing Marketing Foundations Leadership 113

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Maybe exemplify thought leadership with an “Innovation Summit” theme? Themes also connect deeply held values around meaningful causes that resonate attendees and build authentic engagement – like sustainability, inclusion, community support and more. Also factor in cushions knowing delays happen.

Technology 52

Technology Production Advertising Values 52

Network for Good

OCTOBER 21, 2020

3 Foundational Pillars of an Effective Partnership. Local Media Partnership — Partnering with a local media outlet like a community magazine, newspaper, or radio station can provide you with free or reduced-cost advertising. A strong partnership with a local business has three essential characteristics. . Here are just a few ideas.

Advertising 96

Advertising Foundations Leadership Production 96

Pam Moore

SEPTEMBER 7, 2016

The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership. Sign up here-> You are the Media – Building Your Media Foundation.

Marketing 113

Marketing Marketing Advertising Technology 113

NonProfit Quarterly

DECEMBER 7, 2023

But some needed elements are clear: these include expertise; values-aligned capacity-building partners; relationships that are built on trust, accountability, and transparency; and flexible funding. Image credit: AndreyPopov on istock.com How can frontline communities access public funding for climate solutions?

Governance 74

Governance Community Development Collaborations Environmental 74

Pam Moore

MARCH 2, 2020

Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing. You are there to serve your audience meaningful value, period! You must be able to serve up consistent, unique and relevant value.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

MARCH 2, 2020

Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing. You are there to serve your audience meaningful value, period! You must be able to serve up consistent, unique and relevant value.

Activism 78

Activism Advertising Foundations Marketing 78

Pam Moore

JUNE 9, 2019

The best way to attract your ideal customer which will create energy, mutual joy and value is letting your true colors shine. Know your value. When you are crystal clear on the value you serve your ideal audience and customers, you will pop out in a crowd to them in a positive way. Be authentically you. Invest in the humans. .

Advertising 105

Advertising Energy Values Marketing 105

Pam Moore

DECEMBER 7, 2017

It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Bloomerang

AUGUST 21, 2023

Let’s not forget the need to identify new donors, donors who are value-aligned with your mission. Should your fundraising messaging be apolitical, or should your values shine through? Are you “managing up” your CEO to guide executive leadership toward greater fundraising knowledge and action?

Fundraising 75

Fundraising Fundraising Finance Retention 75

Pam Moore

SEPTEMBER 2, 2016

You must deliver them value where they are, using methods, language and mediums that will inspire them, connect with them and bring them closer to your brand. 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Sign up here-> You are the Media – Building Your Media Foundation.

Technology 113

Technology Advertising Foundations Marketing 113

EveryAction

JULY 18, 2018

A strong fundraising strategic plan starts with a solid foundational case statement. Create a detailed outlook of the costs associated with your campaign: financial, allocated staff time, advertising/promotion costs, vendor contracts, startup costs, etc. What about our organization, its leadership, its mission, its supporters, etc.

Fundraising 107

Fundraising Fundraising Nonprofits Foundations 107

Pam Moore

OCTOBER 8, 2020

The better you can target your audiences and ideal customer, the better you can inspire, connect with and serve them amazing value! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs. Step 2: Know your unique value .

Marketing 78

Marketing Marketing Values Production 78

Pam Moore

JANUARY 28, 2016

How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 172). Sign up here-> You are the Media – Building Your Media Foundation. In this 25 minute podcast you will learn: . Twitter in a Nutshell.

Advertising 113

Advertising Foundations Marketing Marketing 113

NonProfit Hub

JANUARY 26, 2017

If they were just another computer company, an advertisement from them would ultimately sound something like, “we make computers that work well and look cool. The first advertisement started with the what , completely flipping the proper order on its head. Don’t forget to include why. The example Sinek gives is Apple. Wanna buy one?”

Advertising 61

Advertising Nonprofits Collaborations Leadership 61

Pam Moore

MARCH 9, 2020

The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership. It’s a channel, a means to communicate. Rise above status quo and be a rebel!

Marketing 78

Marketing Marketing Technology Leadership 78

iMarketSmart

APRIL 10, 2023

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. What does this look like?

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Pam Moore

SEPTEMBER 6, 2017

This is a value packed webinar offering tangible advice and strategies. Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Stop spinning your wheels on the social and digital web.

Marketing 162

Marketing Marketing Technology Foundations 162

Nonprofit Megaphone

JUNE 17, 2022

This method takes advantage of Facebook’s usefulness as a social media, networking, and advertising platform. Instead, they want to support their friend or family member in their challenge, and may therefore only take a cursory glance at the nonprofit to ensure that their values align with theirs. Case Studies. Technology.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Activism Energy 52

Pam Moore

MARCH 16, 2018

If you claim to be the best social media and advertising agency this side of Texas and know how to deliver results, then your own website and online persona should not look like a fifth grader developed it. It's where you can establish trust, thought leadership, expertise, relationships. All of these are foundational to success.

Marketing 167

Marketing Marketing Production Foundations 167

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.

Marketing 60

Marketing Marketing Advertising Values 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.

Marketing 60

Marketing Marketing Advertising Values 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.

Advertising 60

Advertising Values Marketing Marketing 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.

Advertising 60

Advertising Values Marketing Marketing 60

Pam Moore

DECEMBER 7, 2018

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.

Advertising 60

Advertising Values Marketing Marketing 60

Bloomerang

AUGUST 21, 2021

And I’ve taken photos and I really like the concept of using them in this presentation just to kind of prompt us to think about the values that people have because that’s really what legacy giving is all about. And they need to know that your vision extends to enacting your mission and your values into the future.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

Bloomerang

SEPTEMBER 12, 2021

My goal here is to give you as much value as possible in lots of different ways. This is the day it hit me, I was actually surrounded by incredible leaders in a leadership team meeting when I had to present my goal, and plan, and forecast around fundraising. That value proposition, what kind of value are you bringing to the table?

Fundraising 82

Fundraising Fundraising Values Communication 82