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How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113
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Newsletter: C-Store Chain & Pepsi Partner for ‘Gallons for Growth’?? ; In Case of Apocalypse, Find Your Local 4-H Club ? ; Choosing the Right Audience to Celebrate Your Anniversary

Selfish Giving

“A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” "A I tell nonprofits that your brand is what your audience says about you online. A nonprofit partner! I conflate brand with audience (i.e.,

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Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity

Selfish Giving

Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. I'm helping more of my nonprofit clients become more case study-centric. Interested in having me write case studies for your your nonprofit? Corporate Development Manager, Mercy Ships , Remote ($75K - $80K) 2.

Retail 130
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Walmart Heirs Bet Big on Journalism

NonProfit Quarterly

From vast riparian watersheds to fisheries to croplands, few corners of the nation’s ⎯ and the world’s ⎯ food systems have escaped the eyes of the Walton family. Now, they’re expanding their philanthropy to news organizations that report on food, agriculture, and the environment and, in turn, amplifying the family’s other efforts.

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Newsletter: Why You Should Treat Partnerships Like a Stadium-Naming Opportunity ; The Fundraiser That’s a Punching Bag for Cause Marketing Critics ; 5 Ways Marketing Can Support Sales

Selfish Giving

Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause? Have a great Fourth of July! ?????? That's a no-no.

Marketing 130
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Nonprofit Holiday Gift Guide

Nonprofit Megaphone

This holiday season, give back by shopping for unique gifts from nonprofit online stores. In this gift guide, you’ll find selections from nonprofits that you won’t see in regular shops. What’s more, your purchases from nonprofit shops will support the essential work of these organizations and the individuals they help year-round.

Children 105
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Newsletter: How to Build Global Partnerships ; Mastering Google Searches for Partner Prospecting ; Stewarding Corporate Donors on Social Media ???

Selfish Giving

This is different from an international business, which sells products worldwide but has facilities only in its home country. Perfect your nonprofit pitch: how to “tell your story” in 20-seconds or less. Interested in public relations? Corporate Partnership Manager, Pittsburgh Knights , Pittsburgh or Remote 5.