Selfish Giving

APRIL 13, 2022

That case study you have on your retail partner will work great with other retailers. An iconic retailer that raised hundreds of millions for charities, including over $100 million for St. Marketing Your Cause 1. Lead Associate, Corporate Partnerships, Save the Children , Fairfield, CT (Preferred) 3.

Retail 130

Retail Insurance Public and Social Policy Public and Nonprofit Management 130

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

Marketing 248

Marketing Marketing Retail Food 248

Bloomerang

SEPTEMBER 30, 2022

Today’s question comes from a nonprofit employee who wants advice on how to ask donors to pay associated credit card fees with purchases and donations. . It’s not donor or customer-centered anymore than a retailer is when they tell potential customers they’ll have to pay extra if they pay with credit cards.

Associations 82

Associations Retail Values Fundraising 82

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

AUGUST 23, 2016

Today on CauseTalk Radio , Megan Strand and I talk to Chris Noble , CEO of Matchfire , a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. Trends in cause marketing: Snapchat, Pokemon Go!,

Marketing 180

Marketing Marketing Retail Homelessness 180

Fundraising Leadership

JUNE 2, 2023

Her path leading to her extensive expertise in manufacturing, technology, marketing and innovation may seem a far stretch for someone who dreamed of a life in the fashion industry, but not so much when you dig deep into her roots. “ There is a lot of talk about work/life balance, but it’s not balance, it’s harmony.”

Manufacturing 98

Manufacturing Marketing Marketing Leadership 98

Selfish Giving

JANUARY 7, 2018

Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. My early opinion on product licensing persisted until I met Rachel Leber , the owner of Be Well Brands (BeWellBrands.com) a cause marketing licensing agency. But what about retailers?

Production 187

Production Manufacturing Retail Nonprofits 187

Selfish Giving

OCTOBER 30, 2019

Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Nice to see a cause marketing campaign involving da Twittah. Marketing Your Cause. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker ??-

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

FEBRUARY 2, 2022

Not long ago Tasman (or 'Tas' as his friends call him!) - who's an accomplished corporate partnership professional and fundraiser in his own right - wrote asking me if their retail partner should ask shoppers to round up to a specific amount as opposed to the nearest dollar. Marketing Your Cause 1. Thanks as always mate. Senior Mgr.,

Retail 130

Retail Food Associations Production 130

Selfish Giving

MAY 30, 2018

We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. When looking for retail partners locally, regionally and nationally, give priority to businesses with lots of locations and plenty of foot traffic. Marketing your cause ?? ??Wow,

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Cool Jobs in Cause 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

JULY 15, 2020

The next big cause marketing opportunity is. ???? A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????. How this scrubs retailer stepped up to help frontline workers during the pandemic. ?? Marketing Your Cause. Plus, it's FREE ! It's a twofer!

Retail 130

Retail Fundraising Fundraising Food 130

Selfish Giving

FEBRUARY 6, 2019

The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Seven retailers that stepped up during the shutdown. With 400 locations, Catherine Plus Sizes raises $132,000 for the American Diabetes Association with this point-of-sale strategy. Marketing Your Cause 1.

Retail 150

Retail Food Health Associations 150

Selfish Giving

OCTOBER 26, 2010

Joanna and Jessica on the cause marketing team added all sorts of fun activities for families that made the event more enjoyable for shoppers, and initial feedback from retailers in the mall point to happier tenents and more traffic–just what the mall marketing team wanted. I had never seen them do point-of-sale before!

Marketing 185

Marketing Marketing Retail Universities 185

Nonprofit Marketing Insights by GlobalOwls

AUGUST 5, 2022

Marketing for Your LLC in 2022. Check out these 5 tips and get the most out of your marketing efforts. You can choose traditional marketing strategies or consider modern solutions that are implemented through the web. To inform the public that your company is on the market, we suggest placing ads.

Marketing 52

Marketing Marketing Law Advertising 52

Fundraising Leadership

OCTOBER 10, 2023

You hear about bringing your whole self to work,” says Dr. Genefa Murphy, Chief marketing officer of Five9. “If Anita Harris, associate director of Customer Experience, Broad River Retail, says generosity as a leader is key. Several agreed authenticity is key. Engage your family with your work, be vulnerable.” And speak up.

Leadership 71

Leadership Retail Associations Children 71

Selfish Giving

DECEMBER 11, 2019

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers.

Retail 130

Retail Associations Food Marketing 130

Selfish Giving

SEPTEMBER 7, 2010

I can’t emphasize enough the importance of Jerry Lewis and the Muscular Dystrophy Association on my development as a cause marketer. MDA launched my career as a fundraiser and a cause marketer. The same is true of American Express’ cause marketing effort for the Statue of Liberty. I know this for a fact.

Marketing 177

Marketing Marketing Retail Associations 177

Selfish Giving

MAY 16, 2018

They'll respond better to appeals centered around the mission of your organization, how the consumer experience will be enhanced through a cause marketing program and how employees will derive more meaning and fulfillment from their jobs. ?? Foot Locker CEO: Consumers are missing the point on the "retail apocalypse." >>> ??

Retail 100

Retail Food Social Enterprise Social Enterprise 100

Selfish Giving

SEPTEMBER 20, 2010

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products. Americans want MORE cause marketing. Product RED ) cause marketing.

Marketing 257

Marketing Marketing Retail Production 257

Selfish Giving

AUGUST 12, 2020

Second, because many are struggling right now and looking for work, I'm happy to include development positions that are not directly related to sponsorship, cause marketing and corporate partnerships. This month's topic is the future of retail. Marketing Your Cause 1. Senior Manager, Cause Marketing & Sponsorship, Susan G.

Communication 130

Communication Retail Food Associations 130

Selfish Giving

APRIL 10, 2019

In partnership with the American Heart Association , Stage customers at 688 retail stores will receive $5 off a $25 or more purchase when they say "heart" at checkout on every Monday in April. Here's another PB cause marketing promotion. Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Love peanut butter?

Retail 100

Retail Food Associations Recruitment 100

Selfish Giving

OCTOBER 5, 2022

They also won the right to associate its brand with the Colosseum’s restoration in promotional material for up to 15 years. ?? 18 retailers at risk of bankruptcy as consumers tighten wallets in 2022. Marketing Your Cause 1. in the city. ?? Tod's ain't getting a shoe on the Colosseum. The real benefit is earned media.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit governance and management Construction Retail 130

Selfish Giving

MARCH 10, 2021

caption for image Russ has built partnerships with the likes of Dell Technologies, Johnson & Johnson, Philips Healthcare, MSC, Cruise Lines International Association , petroleum companies and hundreds of other organizations that have driven overall engagement, funding and awareness. The retailer saw a 10% spike in sales last year.

Non-Profits 130

Non-Profits Public and Nonprofit Management Retail Healthcare 130

Selfish Giving

APRIL 11, 2018

Cause marketing notes ?? Is the retailer Kohl's a model to other big box retailers? The next wave of cause marketing may include augmented reality. The next wave of cause marketing may include augmented reality. Here are ten retailers that are ready to execute. Marketing your cause ?? ?? Here are TWO!

Retail 100

Retail Public and Nonprofit Management Non-Profits Food 100

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Senior Associate, Corporate & Donor Engagement, Playworks (Boston) 4. TAKE THE SURVEY NOW! ?? Partnership Notes.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

JUNE 6, 2016

The 2016 Cause Marketing Forum Conference was held in Chicago last week. The conference is that one time of year I get to see everyone in the cause marketing world. 20 Kick-Ass Cause Marketing Ideas. Million for Make-A-Wish 29 Must Follow Cause Marketing Peeps from #CMF2016. I'm definitely recharged! Need I say more?

Retail 180

Retail Children Associations Marketing 180

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 24, 2023

These immersive technologies are used in a range of fields streaming from marketing, training, gaming, and production to customer service. Within the retail and ecommerce realm, virtual reality specifically has proven to be a reliable tool for many business complexities. Try-on-before-you-buy is associated with a range of benefits.

Retail 52

Retail Technology Production Manufacturing 52

Selfish Giving

AUGUST 15, 2018

The best time to recruit a second partner for your cause marketing program is immediately after you land the first. Congratulations to cause marketer David Giagrando and his team at The Jimmy Fund for executing yet another outstanding program! Marketing your cause ?? ??Nonprofits Leverage the first partner to get your second.

Homelessness 100

Homelessness Retail Recruitment Food 100

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 29, 2024

These technologies are more than just catchphrases; they reshape hub industries like retail, healthcare, and finance. Because of this, AI/ML services are appearing on the market, constantly trying to reduce risks, which we will discuss in more detail below. Chapters Artificial Intelligence: What Is It? Machine Learning: What Is It?

Civil Society 52

Civil Society Healthcare Finance Technology 52

Selfish Giving

MARCH 20, 2019

This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! It's like Christmastime for cause marketers! Scentsy just wrapped up a six-month partnership with the American Heart Association that raised over $130,000. Marketing Your Cause 1. Brain Food 1.

Activism 100

Activism Nonprofit governance and management Food Retail 100

Selfish Giving

AUGUST 28, 2019

Like most things in digital marketing, SEO (i.e. Content marketing smarty Ann Handley pointed me to this cause product in her excellent "fortnightly newsletter". However you feel about using murder in marketing, it's an incredible example of not trying to appeal to all people everywhere, and not playing it safe." Free Webinar!

Retail 113

Retail Fundraising Fundraising Food 113

Selfish Giving

FEBRUARY 27, 2019

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Thanks to in-store fundraisers at its 2,200 automotive centers, Bridgestone Retail Operations raised $2.8 Marketing Your Cause.

Retail 189

Retail Foundations Food Associations 189

Selfish Giving

SEPTEMBER 25, 2019

Audubon is growing its database audience through content marketing and targeted online ads. Cosmetic retailer Lush is taking a big stand on the climate crisis. Marketing Your Cause 1. Marketing Manager, PRX (Boston) 4. While Audubon chose a database, you have to include your email to access the results. Wicked smahht.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

Selfish Giving

APRIL 3, 2019

I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! Are you fairly compensated relative to your local market? Nice example of local cause marketing. market share.

Food 100

Food Retail Children Management 100