Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

Marketing 248

Marketing Marketing Retail Food 248

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Selfish Giving

MAY 16, 2018

They'll respond better to appeals centered around the mission of your organization, how the consumer experience will be enhanced through a cause marketing program and how employees will derive more meaning and fulfillment from their jobs. ?? Foot Locker CEO: Consumers are missing the point on the "retail apocalypse." Brain food ???? ??What

Retail 100

Retail Food Social Enterprise Social Enterprise 100

Selfish Giving

OCTOBER 30, 2019

Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Nice to see a cause marketing campaign involving da Twittah. Marketing Your Cause. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker ??-

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

OCTOBER 5, 2022

They also won the right to associate its brand with the Colosseum’s restoration in promotional material for up to 15 years. ?? 18 retailers at risk of bankruptcy as consumers tighten wallets in 2022. Marketing Your Cause 1. Brain Food 1. I'm back! ???? And what a trip! The coffee! The corporate partnerships!

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit governance and management Construction Retail 130

Selfish Giving

AUGUST 12, 2020

Second, because many are struggling right now and looking for work, I'm happy to include development positions that are not directly related to sponsorship, cause marketing and corporate partnerships. This month's topic is the future of retail. Marketing Your Cause 1. Senior Manager, Cause Marketing & Sponsorship, Susan G.

Communication 130

Communication Retail Food Associations 130

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Brain Food 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

JULY 15, 2020

The next big cause marketing opportunity is. ???? A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????. How this scrubs retailer stepped up to help frontline workers during the pandemic. ?? Marketing Your Cause. Brain Food 1.

Retail 130

Retail Fundraising Fundraising Food 130

Selfish Giving

FEBRUARY 2, 2022

Not long ago Tasman (or 'Tas' as his friends call him!) - who's an accomplished corporate partnership professional and fundraiser in his own right - wrote asking me if their retail partner should ask shoppers to round up to a specific amount as opposed to the nearest dollar. Marketing Your Cause 1. Brain Food 1. Senior Mgr.,

Retail 130

Retail Food Associations Production 130

Selfish Giving

FEBRUARY 6, 2019

The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Seven retailers that stepped up during the shutdown. With 400 locations, Catherine Plus Sizes raises $132,000 for the American Diabetes Association with this point-of-sale strategy. Marketing Your Cause 1.

Retail 150

Retail Food Health Associations 150

Selfish Giving

DECEMBER 11, 2019

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Brain Food 1.

Retail 130

Retail Associations Food Marketing 130

Selfish Giving

MAY 30, 2018

We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. When looking for retail partners locally, regionally and nationally, give priority to businesses with lots of locations and plenty of foot traffic. Marketing your cause ?? ??Wow,

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

APRIL 10, 2019

In partnership with the American Heart Association , Stage customers at 688 retail stores will receive $5 off a $25 or more purchase when they say "heart" at checkout on every Monday in April. Here's another PB cause marketing promotion. Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Brain Food 1.

Retail 100

Retail Food Associations Recruitment 100

Selfish Giving

MARCH 10, 2021

caption for image Russ has built partnerships with the likes of Dell Technologies, Johnson & Johnson, Philips Healthcare, MSC, Cruise Lines International Association , petroleum companies and hundreds of other organizations that have driven overall engagement, funding and awareness. The retailer saw a 10% spike in sales last year.

Non-Profits 130

Non-Profits Public and Nonprofit Management Retail Healthcare 130

Selfish Giving

MARCH 20, 2019

This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! In February, Idaho-based Jackson Food Stores with 230 convenience stores in six western states raised $187,000 for the Coalition Against Sexual & Domestic Violence. Marketing Your Cause 1.

Activism 100

Activism Nonprofit governance and management Food Retail 100

Selfish Giving

APRIL 11, 2018

Cause marketing notes ?? Is the retailer Kohl's a model to other big box retailers? The next wave of cause marketing may include augmented reality. The next wave of cause marketing may include augmented reality. Here are ten retailers that are ready to execute. Marketing your cause ?? ?? Here are TWO!

Retail 100

Retail Public and Nonprofit Management Non-Profits Food 100

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Senior Associate, Corporate & Donor Engagement, Playworks (Boston) 4. Brain Food 1. TAKE THE SURVEY NOW! ??

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

APRIL 3, 2019

I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! Are you fairly compensated relative to your local market? Nice example of local cause marketing. Food Lion has a 17.3%

Food 100

Food Retail Children Management 100

Selfish Giving

MAY 2, 2018

How to execute cause marketing programs that are win-win for you and your business partner. Second, if you dig and find nothing, well, you have a big problem and you have no business doing cause marketing. 12 retailers that could use some positive press right now. Morton Salt is getting salty about food waste.

Public and Nonprofit Management 100

Public and Nonprofit Management Food Retail Associations 100

Selfish Giving

AUGUST 28, 2019

Like most things in digital marketing, SEO (i.e. Content marketing smarty Ann Handley pointed me to this cause product in her excellent "fortnightly newsletter". However you feel about using murder in marketing, it's an incredible example of not trying to appeal to all people everywhere, and not playing it safe." Brain Food 1.

Retail 113

Retail Fundraising Fundraising Food 113

Selfish Giving

AUGUST 15, 2018

The best time to recruit a second partner for your cause marketing program is immediately after you land the first. Congratulations to cause marketer David Giagrando and his team at The Jimmy Fund for executing yet another outstanding program! Marketing your cause ?? ??Nonprofits Brain food ???? ?????

Homelessness 100

Homelessness Retail Recruitment Food 100

Selfish Giving

AUGUST 1, 2018

The other day on the James Altucher Show marketing guru Seth Godin was asked how to accomplish our work in the world. The nonprofit Operation Troop Aid is shutting down because its cause marketing program violated state charitable solicitation laws. Marketing your cause ??. ?????Folks, Brain food ???? ??The SPONSORED]. ??

Altruism and Helping 100

Altruism and Helping Retail Ethics Food 100

Selfish Giving

FEBRUARY 27, 2019

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Thanks to in-store fundraisers at its 2,200 automotive centers, Bridgestone Retail Operations raised $2.8 Marketing Your Cause. Brain Food 1.

Retail 189

Retail Foundations Food Associations 189

Selfish Giving

SEPTEMBER 25, 2019

Audubon is growing its database audience through content marketing and targeted online ads. Cosmetic retailer Lush is taking a big stand on the climate crisis. Marketing Your Cause 1. Marketing Manager, PRX (Boston) 4. Brain Food 1. Wicked smahht. Grow your audience. This is the hard part, but it has to be done.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

Selfish Giving

NOVEMBER 7, 2018

25 top-rated places to work in retail. Marketing your cause 1. That's why you should try this emotional marketing headline analyzer. Corporate Partnerships & Cause Marketing Manager, National Parks Conservation Association (Washington, DC) 3. Brain food 1. Marketing to veterans this Veterans Day?

Retail 100

Retail Environmental Food Associations 100

Nonprofit Marketing Insights by GlobalOwls

AUGUST 31, 2022

Appeal To A Broader Market. If you establish your brand firmly as one that is inclusive of all pet options, then you can effectively market to a specific target audience and be known in that community. As previously mentioned, word of mouth is a prominent marketing tool in the pet food industry. Branch Into E-commerce.

Production 52

Production Food Retail Marketing 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 28, 2024

According to a recent study, the global industrial packaging market size was evaluated at USD 69.52 Moreover, the hidden costs associated with inadequate packaging, such as increased insurance premiums and diminished brand reputation, can further compound these financial burdens, adding to the overall cost of poor packaging choices.

Environmental 52

Environmental Production Non-Profits Technology 52

The Charity CFO

JANUARY 13, 2022

Here’s what this might look like: A food pantry receives a new walk-in freezer from an appliance store (donation of in-kind goods). There are two steps to properly accounting for in-kind donations: establishing fair market value and recording the revenue and expense transactions associated with your in-kind gifts.

Values 98

Values Nonprofits Non-Profits Nonprofit Accountability 98

NonProfit Quarterly

AUGUST 2, 2023

Coproduced with the National Association for Latino Community Asset Builders , a national network of Latinx community development groups, this series highlights community preservation, land ownership, and business development efforts in Latinx and immigrant communities across the country. These are just two of many examples.

Participation and motivation 52

Participation and motivation Nonprofit governance and management Community Development Leadership 52

Selfish Giving

JUNE 16, 2009

When I posted Defending Cause Marketing last week, I have to admit that while I knew cause marketing had many friends, I also knew it had its detractors, and I thought the latter just might win the day. It’s actually one of my favorite cause marketing programs. Debugging a Bug in Cause Marketing. . They didn’t.

Marketing 100

Marketing Marketing Retail Medical 100

Selfish Giving

NOVEMBER 2, 2022

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Brain Food 1. Not sold yet? That's cool.

Retail 130

Retail Social Action Associations Production 130

Top Nonprofits

JULY 24, 2023

Market your event. For example, a local tech retailer might be willing to offer donated or discounted laptops, cell phones, or video game consoles that you can auction off for much more than you spent to procure them. The best way to get the word out about your auction is with a multichannel marketing plan. Promote your event.

Fundraising 52

Fundraising Fundraising Participation and motivation Nonprofit governance and management 52

Selfish Giving

MARCH 21, 2018

Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. Cause Marketing.

Retail 100

Retail Children Fundraising Fundraising 100

Selfish Giving

MAY 20, 2020

BTW, I'm happy to clear my schedule to host a new Jerry Lewis Telethon for the Muscular Dystrophy Association. ? ?? This retailer was one of the first to close because of Covid-19. Local cause marketing will be challenging post-pandemic because the crisis favors bigger, established companies with deep pockets. Brain Food 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

APRIL 25, 2018

This week on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. But you should know: the way these retailers will raise money for your nonprofit is changing.

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100