Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Marketing Case Studies: How To Use Data-Driven Marketing To Boost Sales Are you frustrated by flatlining sales and digital marketing campaigns that miss the mark? This article will explore how to leverage these powerful tools to unlock your full digital marketing potential. You’re not alone.

Marketing 52

Marketing Marketing Advertising Production 52

Marketing for the Modern Nonprofit

JANUARY 5, 2024

Today, we’re diving deep into the intersection of nonprofits and the digital influence world. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers.

Marketing 57

Marketing Marketing Fundraising Fundraising 57

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Start by creating a professional website or blog where you can showcase your expertise, share valuable content, and connect with your audience. Use social media platforms like LinkedIn , Twitter, and Instagram to engage with industry influencers, share insights, and build your network.

Values 52

Values Technology Associations Education 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 4, 2024

Top 5 Tips to Establish Your Brand’s Online Presence Digital marketing is a must for almost every brand. For people who have been running businesses or managing brands since phone book ads were a good investment, it bears repeating that digital marketing is no longer optional. Who is your target market?

Production 75

Production Activism Culture Marketing 75

Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Social Media Monitoring Tools Nonprofits Should Use In 2023 Your Nonprofit is a champ in Social Media Marketing and your Brand is getting mentions throughout many channels. It’s basically the measurement side of social media content marketing. Related resource: How to create a great social media marketing strategy.

Public and Nonprofit Management 98

Public and Nonprofit Management Non-Profits Nonprofits Marketing 98

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. Need more help?

Marketing 167

Marketing Marketing Production 167

Marketing for the Modern Nonprofit

OCTOBER 11, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. I know you are a smart cookie. See you there!

Marketing 106

Marketing Marketing Advertising Collaborations 106

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

By strategically using this resource, marketers can create compelling content that appeals to users. Instead, they enhance productivity, allowing marketers and creators to develop highly targeted strategies. Building More Intelligent Marketing Campaigns AI tools allow you to build a marketing strategy plan.

Production 52

Production Retention Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

The Digital Marketing Basics for Your Nonprofit Organization Digital marketing is important for nonprofit organizations to raise awareness, engage supporters, and drive their missions forward. This blog post looks at the fundamental digital marketing basics that every nonprofit should consider to maximize its impact.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Marketing 167

Marketing Marketing Leadership Values 167

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

By leveraging such analytics, decision-makers can monitor key performance indicators (KPIs) that influence financial outcomes, such as transaction costs, shipping expenses, and customer acquisition outlays. A comprehensive dashboard should present real-time sales data, allowing businesses to respond swiftly to market trends.

Retail 52

Retail Retention Advertising Values 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Share and promote your content: When you publish a new blog post , article, or video , be sure to share it on your social media accounts. Engage in Content Marketing Modern content marketing goes beyond traditional blog posts. Some platforms are better suited for certain audiences than others.

Advertising 52

Advertising Collaborations Production Values 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 20, 2024

This blog delves into how companies are leveraging the IoT platform as a service and taking advantage of smart devices for their own gain. Multiple methods exist to utilize IoT technology to positively influence your financial outcomes by improving standard work processes, a factor driving IoT spending for numerous companies.

Technology 52

Technology Production Manufacturing Insurance 52

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Marketing 165

Marketing Marketing Advertising Communication 165

Kivi's Nonprofit Communications Blog

MARCH 14, 2023

In last week’s webinar on social media trends, we mentioned that no matter what platform you are on or whatever algorithm changes the social media companies throw at you, if you focus on earning trust and influence then you’ll be fine. But how do you do create relevant messaging? You can save the image below or download the pdf.

Marketing 87

Marketing Marketing Nonprofits 87

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

Marketing 163

Marketing Marketing Production Foundations 163

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

15 Must-Implement Marketing Strategies for Success in Silicon Valley Silicon Valley has long been recognized as a hub of innovation and technological advancements. In this article, we will explore 15 must-implement marketing strategies that can help businesses thrive in Silicon Valley. Chapters 1.

Marketing 52

Marketing Marketing Advertising Production 52

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions?

Marketing 166

Marketing Marketing Recruitment Associations 166

Nonprofit Marketing Insights by GlobalOwls

AUGUST 22, 2023

For instance, rather than using ‘’SEO tips”, you could try ‘’How to write SEO-friendly blog posts” 2. For example, if you’re in the marketing niche, you can reach out to influencers in the industry and ask them relevant questions related to the best marketing strategies.

Collaborations 96

Collaborations Marketing Marketing Production 96

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

Podcasts allow experts to educate others, help entrepreneurs boost their brands, and aid marketers in promoting products or services. However, the magic grows when you leverage podcasts as part of your social media marketing strategies. Since people live and breathe on these channels, you can target your podcasts to the right market.

Production 52

Production Education Education Values 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 3, 2024

Navigating the SEO Landscape: Tailored Tactics for Small Businesses on a Budget In the vast and ever-evolving realm of digital marketing, search engine optimization (SEO) stands out as a crucial strategy for businesses looking to improve their online visibility and attract more organic traffic.

Production 52

Production Collaborations Activism Ethics 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 6, 2021

10 Powerful Twitter Marketing Tips [That Work like Magic]. All organizations can benefit from having a solid Twitter Marketing strategy (B2B, B2C, NGOs, etc.). Check out the following tips and improve your Twitter Marketing. Twitter is a powerful marketing platform that needs your attention. Define Your Business Goals.

Marketing 145

Marketing Marketing Social Enterprise Social Enterprise 145

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

In this article, we’ll explore effective omnichannel customer engagement strategies that nonprofit organizations can utilize in their marketing to drive engagement and revenue, and overall improve community relationships. Their influence and endorsement can drive awareness and ultimately increase donations.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

Marketing 77

Marketing Marketing Collaborations Public and Nonprofit Management 77

Nonprofit Marketing Insights by GlobalOwls

MAY 26, 2023

7 Content Promotion Ideas to Grow Your Business Sustainably Incorporating these content promotion ideas into your marketing strategy will empower you to grow your business sustainably. Leverage Influencer Marketing Collaborating with influential personalities in your industry can give your content a substantial boost.

Collaborations 52

Collaborations Marketing Marketing Values 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

10 Strategies to Promote Your Webinar on Social Media Webinars are increasingly becoming a way for most brands to market their products or services to target customers. You can leverage their influence and reach more target customers for your webinar promotion. Source: LinkedIn 5.

Values 52

Values Collaborations Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

How Can Nonprofits Benefit from Blogging. A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Learn how nonprofits can benefit from blogging. Before we dive into the reasons, understand this: blogging is a skill. Text based articles.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 21, 2023

You should always strive to create blog and website posts that are not carbon copies of what you can easily find online. Think over a marketing strategy where you post useful information, and create workshops and product videos that represent your brand. Many influencers and brand ambassadors will be able to help you!

Entrepreneurship 52

Entrepreneurship Psychology Environmental Advertising 52

Nonprofit Megaphone

OCTOBER 16, 2023

High-quality content establishes trust — a core element in the relationship between donors and nonprofit organizations — influencing donors’ perceptions, decisions, and actions, making them more willing to invest their resources and support your cause. Form and Function Content can take countless forms — from videos to quizzes to blog posts.

Education 98

Education Education Values Nonprofit Organizations 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

The Role of App Development in Digital Marketing In today’s fast-paced digital era, smartphones have seamlessly integrated into our daily lives, shaping how we interact and seek services. Hence, in this article, we’ll dive into the important role that app development plays in digital marketing. So, let’s get started.

Marketing 90

Marketing Marketing Production Retail 90

Nonprofit Marketing Insights by GlobalOwls

JULY 18, 2023

When used together strategically, social media and SEO can amplify each other’s impact, leading to a comprehensive and effective digital marketing strategy. This can indirectly influence your SEO rankings and drive organic traffic. Protip: Leverage your social media presence using email marketing. Chapters 1.

Collaborations 52

Collaborations Activism Marketing Marketing 52

Pam Moore

JUNE 9, 2019

Inspiration does not equal a link to your blog post or sales page. Don’t simply post the same ol’ same ol’ stock images and creative for your content, blog posts, videos, Instagram, Linkedin and email newsletter. Double down on one or two marketing mediums such as video, visual or audio. Knowledge is power.

Advertising 105

Advertising Energy Values Marketing 105

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Foundations 167

Foundations Leadership Values Production 167

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Public and Social Policy 164

Public and Social Policy Advertising Marketing Marketing 164

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 21, 2023

Top 5 Marketing Books Every Student Should Dive Into Marketing is always a good mixture of theoretical knowledge and practical skills that helps to connect the dots and implement your gained knowledge. Chapters Top 5 Marketing Books Every Student Should Dive Into 1. Influence: The Psychology of Persuasion by Robert Cialdini.

Marketing 52

Marketing Marketing Psychology Management 52