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Newsletter: 4 Key Takeaways From My Case Study Workshop ; Study: You Should Give Donors a Range of Donation Options ? ; Tokyo’s Trash-Collecting Samurai

Selfish Giving

I have yet to see the evaluations on my presentation - Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses & Nonprofits - but it went well. ❌ Most nonprofits aren't using case studies. Case studies are a missed opportunity for partnership teams. ✍️ Partnership Notes 1.

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Newsletter: Pillow Fighting 'Buddy the Elf' Recruits Sponsors for Viral Videos ?? ; The Right Content for Each Stage of the Sales Funnel; Is Swearing the Next Hot Marketing Strategy? F— Yeah!

Selfish Giving

Smahht partnership teams understand that they need specific content to move prospects from Awareness ? Partnership teams can do this with blog posts, social media, curation, and guest posting. Partnership teams can accomplish this with email newsletters, how-to articles, research and virtual and live events.

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Newsletter: Why You Need Top-of-Funnel Content ; 8 Coachability Interview Questions to Ask Job Seekers ??? ; How to Do Cause Marketing with Purveyors of Root Vegetables

Selfish Giving

Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th. Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies. One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel.

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Newsletter: Nonprofit Puts Partnership Case Studies to Good Use ? ; Bad & Tasteless Cause Marketing on 9/11 ; Nonprofit Storytelling Advice from the Creators of South Park ??

Selfish Giving

I recently finished writing a bunch of case studies for Penn State Health Children’s Hospital , a member of Children’s Miracle Network. They gave the case studies their very own web page. A dedicated page will make it easy to share the case studies with potential partners. Partnership Notes 1.

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Newsletter: Have a Question for Me? Talk to My Robot ; The Container Store Picks First National Nonprofit Partner ?? ; Only 6% of Nonprofits Post on TikTok, Should You Join Its Ranks?

Selfish Giving

Remember, I've been blogging on my site since 2005 - yep, nearly 20 years! - So whenever you have a question about corporate partnerships, you can ask ChatGPT to search my site for answers. Search posts in the "Partnership Notes" section at www.selfishgiving.com/blog and select ten articles for me to read that discuss prospecting.

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Newsletter: 9 Partnership Posts You Might Have Missed This Summer ? ; Nature Valley Launches ‘Do Good & Get Goods’ on TikTok ; Steal from Mother Theresa for Your Partnership Marketing

Selfish Giving

Should you include a call-to-action in a case study? ?? 12 stunning things people have told me about their partnership programs ?? Why you should treat partnerships like a stadium-naming opportunity ?? How to create a partnership swipe file ?? ?? 5 Lessons from writing 100+ partnership case studies ?? ??

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Newsletter: 6 Partnership Insights for Nonprofits Under $1M ; 5 Secrets of Pricing Partnerships ; Is Social Media Even Worth It Anymore? ???

Selfish Giving

Partnerships can take a long time to cultivate and close. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. These organizations excel at corporate partnerships and raise tens of millions from corporate partnerships.