Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

In this article, we’ll explore effective omnichannel customer engagement strategies that nonprofit organizations can utilize in their marketing to drive engagement and revenue, and overall improve community relationships. This ensures that you reach a diverse range of audiences and engage with them on their preferred platforms.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

EveryAction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

Fundraising 107

Fundraising Fundraising Nonprofits Foundations 107

iMarketSmart

MAY 9, 2022

Many fundraisers don’t understand the world of big philanthropy. They don’t understand charitable instruments. the most important charitable instruments include, Charitable remainder and lead trusts. Over the long term, raising more money means one thing: Delivering more value to donors. The donor’s values live on.

Foundations 52

Foundations Psychology Law Nonprofit governance and management 52

Top Nonprofits

NOVEMBER 16, 2022

With nearly one-third of all charitable contributions occurring during the holidays, the most wonderful time of the year is also the busiest for your nonprofit. Fortunately, a nonprofit digital marketing agency can help you plan, produce, and share your year-in-review video. Send special season’s greetings communications.

Charitable Contribution 72

Charitable Contribution Retention Culture Communication 72

Lets Talk Nonprofit

JULY 5, 2017

Fundraising Effectiveness Project released its own set of giving data points. This means that 80% of total charitable contributions came from individuals while living or at the time of their death. Even without any "mega" estates in 2016, the total dollar value of contributions reached an all-time record high.

Charitable Contribution 52

Charitable Contribution Fundraising Fundraising Philanthropy 52

NonProfit Hub

MAY 27, 2021

Some sponsorships are charitable donations whereas others are actually non-charitable support. Here’s how to determine which you’re receiving: Giving money to a cause is not always charitable, according to the IRS. Similarly, you might have been asked why the receipt didn’t contain charitable tax receipt language.

Nonprofit governance and management 71

Nonprofit governance and management Charitable Contribution Public and Nonprofit Management Law 71

iMarketSmart

APRIL 11, 2022

Wealth comes from owning assets that go up in value. Wealth comes from owning assets that go up in value. People buy assets that go up in value by, Picking the right assets. Using personal effort to increase asset value. This affects fundraising. Which gift should the fundraiser prefer? It’s called a house.

Law 52

Law Fundraising Fundraising Public and Nonprofit Management 52

Selfish Giving

DECEMBER 4, 2019

Our company is conducting its first ever cause marketing campaign. One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For Company FAQ’s 1.

Law 147

Law Non-Profits Advertising Charitable Organizations 147

iMarketSmart

FEBRUARY 26, 2020

Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and jargon are as varied and valid as any other industry. Five years ago I began my career in nonprofit fundraising. It’s my hope that you can share this link with a newly hired colleague and that they’ll get great value out of it.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Associations 52

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

JUNE 27, 2022

An effective fundraising story isn’t just a good story. In fundraising, an ask must force a response. But in fundraising it’s not enough to get just any response. Getting to “yes” with fundraising story. The donor’s original identity (people, values, or life story) must link to the challenge. What’s it about?

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Homelessness Values 52

iMarketSmart

MAY 2, 2022

Perspective shift: Delivering value. Getting big gifts means delivering big value to the donor. It works by delivering more value to donors. It doesn’t deliver the same value. Consider the value delivered to the first donor. The second donor also receives high value. Why can’t they just give us the money?”.

Public and Nonprofit Management 52

Public and Nonprofit Management Sociology Values Management 52

iMarketSmart

MAY 1, 2023

8] Charity strangers So, what do games, fish, ants, and bees have to do with fundraising? Want to succeed in fundraising? The game isn’t about marketing corporate-speak. Fundraisers receive no credit for maintaining the relationship. In nature, and in fundraising, the same question applies. Passing strangers don’t.

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52

The Agitator

AUGUST 3, 2010

Interestingly, companies with “premium&# brands like Mercedes, Starbucks and Apple are doing very well in 2010, whereas household goods marketers like Proctor & Gamble are still in the doldrums, as their “name&# brands are abandoned for generics. Is there a fundraising point to all this?

Psychology 60

Psychology Charitable Contribution Production Values 60

Nonprofit Marketing Blog

JANUARY 5, 2010

With big growth in charitable contributions in December, 2009 ended on a high note, demonstrating that even in tough economic times, people still make giving a priority. Year-End Giving Had Big Impact : December giving comprised about a third of the total dollar value and a quarter of the total number of donations made in 2009.

Charitable Contribution 48

Charitable Contribution Values Technology Activism 48

The Agitator

FEBRUARY 24, 2013

Have we so ignored the ethnic dimensions of fundraising that we are damaging our own future? It should come as no shock that in today’s direct response fundraising “Caucasians” are currently and overwhelmingly the target audience. “In Only 44% of white households said not being asked had been an obstacle to participation.

Race and Ethnicity 91

Race and Ethnicity Charitable Contribution Participation and motivation Philanthropy 91

The Agitator

APRIL 22, 2018

. “Hope and empowerment are strong emotions: While anger propelled some donors to take notice of an issue, the main reasonreactive donors cited for ultimately making a charitable contribution is two other emotions: hope (63 percent) and empowerment (58 percent). Anger fueled only 26 percent of reactive givers.

Poverty 71

Poverty Environmental Charitable Contribution Homelessness 71

Nonprofit Tech for Good

DECEMBER 9, 2022

As we plan for 2023 fundraising and all that the year might bring, we know that diversified revenue streams mitigate the risk of losing any single source of funding. Peer-to-Peer and Team Fundraising. Email Marketing and Customized Giving. The lesson here is age-old: Don’t put all of your funding eggs in one basket. Major Gifts.

Nonprofits 128

Nonprofits Management Charitable Contribution Fundraising 128

Stanford Social Innovation Review

MARCH 13, 2024

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). Less than one percent of major gifts are offered anonymously , not surprisingly, as fundraisers encourage public acts of charity.

Ethics 111

Ethics Public and Social Policy Universities Philanthropy 111