iMarketSmart

MARCH 8, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Psychology 52

Psychology Collaborations Philanthropy Children 52

Get Fully Funded

APRIL 9, 2023

Maybe you’ve experienced this with a fundraising letter that performed so poorly you called it a failure and didn’t want to try it again. Or a Facebook fundraiser that raised so little it was embarrassing. Let’s start by looking at the psychology of words. The Psychology of Words Words are important.

Psychology 122

Psychology Homelessness Fundraising Fundraising 122

Fundraising Leadership

MARCH 10, 2023

Heagren writes, “Although 98% of the respondents stated that they wanted to return to work after becoming mothers, 85% reported that they’d left full-time employment within three years of having children.” ” “Female business leaders should talk openly about their children. . “ According to the U.S.

Energy 96

Energy Children Universities Culture 96

NonProfit Quarterly

FEBRUARY 16, 2023

As I suggest in the graphic below, nonprofit facilities exist on a similar hierarchy—with physical, psychological, and economic needs that must be met before an agency can transition to the next stage of its work. Even more insidious are the psychological pressures that accompany these financial decisions. The staff got a lounge.

Values 103

Values Community Development Psychology Healthcare 103

Bloomerang

AUGUST 6, 2021

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. So thanks for being here.

Psychology 115

Psychology Children Philanthropy Food 115

Fundraising Leadership

OCTOBER 28, 2022

Starting out as pre-med, she says she decided marketing and psychology were her strengths, and she graduated from Penn State in 2001. After working in fundraising for nonprofits for a few years, Naragon began working for Harvard Business School in 2005 in external relations. “I

Collaborations 98

Collaborations Culture Energy Psychology 98

NonProfit Hub

OCTOBER 31, 2018

By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. Questions like these are what lie at the heart of donor psychology and donor behavior, and if you know the answers to them, the sky’s the limit. Tell stories.

Psychology 54

Psychology Children Retention Energy 54

iMarketSmart

MARCH 13, 2022

1] In empathy development of preschool children, story is at the center.[2] Fundraising story. Compelling fundraising story does something special. This goal of eliciting emotion is a bit narrower for the fundraiser. Fundraisers encourage sharing with others. Fundraising story is about emotion. What is it?

Psychology 52

Psychology Nonprofit Administration and Development Activism Philanthropy 52

NonProfit Quarterly

NOVEMBER 2, 2022

In rural communities, given high rates of disability, scarce job opportunities, and a higher likelihood of being born into a family that suffers from poverty, we can expect many children to grow up with constant exposure to financial trauma. In rural areas, as in cities, people often reproduce the behavioral patterns they grow up with.

Poverty 80

Poverty Children Culture Food 80

Nonprofit Marketing Guide

OCTOBER 23, 2017

She is completing a second graduate degree in Forensic Psychology. Following her “dive” into the development and fundraising world, she has never left and has found her niche working for Nazareth Child & Family Connection, formerly Nazareth Children’s Home, in Rockwell, NC where she serves as the Director of Development.

Communication 129

Communication Public and Nonprofit Management Psychology Nonprofits 129

Nonprofit Marketing Guide

MARCH 10, 2009

By Guest Blogger and Fundraising Expert Gail Perry. Now, in the midst of a terrible downturn, how do we still keep fundraising successfully? How do we keep our volunteers and board members from using the economy as a reason to avoid fundraising? Join us to hear how you can set up your fundraising to win - even now.

Fundraising 109

Fundraising Fundraising Energy Children 109

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] It shows up in real world fundraising. It helps in small-gift fundraising events.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Tech for Good

APRIL 15, 2020

NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more. Donors that want to give more than $50 will select a higher donation amount.

Nonprofits 145

Nonprofits Psychology Homelessness Environmental 145

iMarketSmart

JANUARY 30, 2023

But it also leads to fundraising conversations. questions In Socratic fundraising, we often want to know the “Why?” Any children? Fundraising tasks In fundraising, we aren’t trying to get people to admit improper acts. The fundraiser becomes a helpful advisor for an important task. Who’s on the title?

Public and Social Policy 52

Public and Social Policy Psychology Insurance Ethics 52

Nonprofit Marketing Blog

MARCH 18, 2013

Stevenson asked Stephen Reicher, a psychology professor at Scotland’s University of St Andrews, and Reicher cited the following factors - which should be familiar to those of us who enjoy reading about behavioral economics! It also inverts roles - the children are bullying the adult, which seemed to evoke strong emotions.

Psychology 78

Psychology Universities Children Fundraising 78

The Agitator

AUGUST 22, 2012

In the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level). women that puts your marketing on autopilot; Hot psychological triggers for each of the 4 Archetype.

Psychology 92

Psychology Philanthropy Children Health 92

Care2

NOVEMBER 30, 2012

in Communications/Psychology from Willamette University. She lives in Berkeley with her husband and is a mother of two preschool-age children. She is the former managing director of DonorTrends and was a senior fundraising consultant at HJC New Media. Ashley has a M.A. That was before the kid and the dog.

Psychology 65

Psychology Universities Nonprofits Recruitment 65

NonProfit Hub

MARCH 15, 2016

She is Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers through classroom, custom and online training. We’ve got lots of free fundraising goodies waiting for you at the Pursuant booth 1216, so come say hi! It’s like fundraising is throwing a party and everyone’s invited!

Psychology 28

Psychology Children Retention Philanthropy 28

Ann Green

NOVEMBER 29, 0002

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. The labor of your staff, volunteers, and fundraising team.

Fundraising 100

Fundraising Fundraising Advertising Production 100

Ann Green

OCTOBER 12, 2016

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. The labor of your staff, volunteers, and fundraising team.

Fundraising 223

Fundraising Fundraising Advertising Production 223

Fundraising Leadership

MAY 3, 2024

SHRM reports, “Many mothers of small children are landing jobs at record rates. “ “ This is at a time in history where women are working now more than ever before. In 2022, more than 1 in 10 young children had a parent who had to quit, turn down or drastically change a job in the previous year because of child care problems.

Children 95

Children Universities Health Psychology 95

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. But if you all don’t know Claire, check her out, she’s our fundraising coach over at Bloomerang, and also does a lot of cool things through her own fundraising school.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

NonProfit Hub

JANUARY 18, 2019

Power words trigger emotional and psychological responses in readers. For example, you might say, “Imagine the smiling faces of the children you’ve helped by donating toys.” Instead of saying “We’d appreciate your donation,” you can say “Your investment will help children for years to come.” Liraz Margalit, Ph.D., Investment”.

Non-Profits 67

Non-Profits Psychology Children Nonprofits 67

Bloomerang

JUNE 11, 2021

That alone, I don’t know how you do that and then all your other awesome, you know, fundraising and client work, but it definitely has helped out a lot of organizations raise over $1 billion, and is just a delight to listen to. I’m a social scientist by passion, but a fundraising consultant and executive by trade.

Participation and motivation 81

Participation and motivation Public and Nonprofit Management Values Activism 81

Bloomerang

SEPTEMBER 11, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to persuade their board to scale back events and focus on fundraising strategies that work for them. . Our Ask An Expert series features real questions answered by Claire Axelrad, J.D.,

Fundraising 63

Fundraising Fundraising Psychology Values 63

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 5% of 2018’s overall fundraising revenue was raised online, a record high 1. Online and Mobile-Friendly is Giving-Friendly.

Psychology 104

Psychology Children Fundraising Fundraising 104

Fundraising Leadership

FEBRUARY 5, 2024

Didn’t we invent psychology, sociology, and anthropology because we are obsessed with understanding who we are and why we behave as we do? My iPad drew a small crowd of adults and children alike as I stepped out of my tent with it on the banks of the Omo River in Ethiopia. Don’t we check how we look when we pass a mirror?

Leadership 52

Leadership Sociology Culture Children 52

Fundraiser Ideas

NOVEMBER 21, 2011

Julian Greene is a blogger and fundraiser. Luke: Are you involved with fundraising right now? If not, what is your background with fundraising and what do you do now? Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. If so, what do you do? Don’t hold back.

Non-Profits 68

Non-Profits Homelessness Fundraising Fundraising 68

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Developing an understanding of why people give can help you figure out which psychological triggers will lead to donations for your cause.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132