Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. This series lets you describe your workday in your own words. Thanks for sharing your day, Stephanie!

Communication 268

Communication Nonprofits Collaborations Food 268

NonProfit PRO

AUGUST 14, 2024

Just when it feels like you’re making headway with a donor, they pull back. Here's how being persistent in these situations pays off.

Communication 264

Communication Management Fundraising Fundraising 264

NonProfit PRO

JANUARY 22, 2025

Interested in using predictive analytics to tailor your donor communications for higher response rates? Explore three effective strategies.

Communication 195

Communication Management 195

Ann Green

MARCH 24, 2025

If its not, its time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication to make it more engaging. Segment your donors Your donors arent the same, so they shouldnt all get the same letter or other types of communication. Your donors deserve better.

Food 181

Food Medical Communication Health 181

Ann Green

DECEMBER 4, 2024

Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. After that, you should continue to communicate regularly (at least once a month) and follow the ask, thank, update, repeat formula. Set a timeline.

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Retention Communication Fundraising Fundraising 211

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Communication 255

Communication Nonprofits Technology 255

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Hows 2025 treating you so far?

Culture 201

Culture Communication Marketing Marketing 201

Ann Green

APRIL 21, 2025

You need to communicate regularly with your donors and you need to do it well. Choose the right channels Most likely, youll use more than one channel to communicate. Email may be your primary mode of communication and theres a reason for that. We get far less postal mail than electronic communication.

Communication 173

Communication Nonprofits Recruitment Fundraising 173

Nonprofit Marketing Guide

DECEMBER 10, 2024

If you’re looking to take some things off your plate in 2025, join us for Permission Granted: 12 Things Nonprofit Communicators Can Stop Doing in 2025. Or if you you’re looking for help with communications planning, join us for our Communications Planning That Works in 2025 Master Class.

Communication 184

Communication Marketing Marketing Nonprofits 184

Ann Green

MARCH 17, 2025

Maybe youre losing donors because youre either not communicating enough or communicating poorly. Pay attention to your donor communication Do you barrage donors with appeals and then go silent for a while? Put together a communications calendar to help you with this. Many of these you can control. It should pay off.

Retention 169

Retention Communication Recruitment Energy 169

Ann Green

MARCH 10, 2025

Review workplace policies, including communication and paid time off (PTO). Survey new employees about their learning preferences, communication styles, career goals, and interests. Attend a virtual or in-person tour of the facility. Set up an email, software access, and a workstation. Complete compliance and technology training.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Ann Green

MAY 5, 2025

If youre worried about spending $50 to $100 a month on a CRM/database, you may be able to recoup that expense if you can ask for an upgrade and personalize your communication. If thats the case for you, youre missing out on an effective and more personal way to communicate with your donors. Dont skimp on your communications budget.

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Retention Nonprofits Communication Nonprofit Finance 147

NonProfit PRO

JANUARY 17, 2025

With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success. With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building?

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Communication Marketing Marketing Fundraising 246

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. They engage with visually compelling, out-of-the-box messaging.

Leadership 187

Leadership Nonprofits Values Culture 187

The Chronicle of Philanthropy

APRIL 14, 2025

Plus, Hollywood film producer Sidney Kimmel gave Temple University more than $27 million to support media and communications and the performing and cinematic arts, and three other universities received big gifts.

Universities 163

Universities Recruitment Communication 163

Ann Green

APRIL 28, 2025

Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.). Donor overview: Displays the donors name, giving status (prospect, one-time donor, repeat donor, etc.), and the date of their last interaction with your nonprofit for quick reference.

Management 173

Management Ethics Education Education 173

Ann Green

JANUARY 20, 2025

Segment your donors One way to help ensure youre focusing on relationships is to segment your donors and personalize your appeal letters and other types of donor communication. Many organizations go on communication hiatus at certain times of the year and thats a huge mistake. Dont send the same appeal to everyone on your mailing list.

Energy 173

Energy Food Communication Fundraising 173

Bloomerang

OCTOBER 23, 2024

However, one glaring issue that’s often swept under the rug is the lack of prompt responses to communications from executive directors and nonprofit staff. Set clear expectations for communication As a board, establish clear guidelines and approve policies about how and when board members must respond to staff emails and other communications.

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Culture Nonprofits Leadership Communication 113

Ann Green

JUNE 3, 2025

One of the most important aspects of communication (written and verbal) is to make sure your audience understands you. In nonprofit communication, organizations will overcomplicate things or use jargon and other language donors dont understand. Yet, some nonprofit organizations still use jargon in their donor communication.

Healthcare 147

Healthcare Food Homelessness Medical 147

Ann Green

NOVEMBER 18, 2024

Year-end is a good time to ramp up your donor communication (examples include thank you messages, holiday greetings, and updates) so people don’t think you’re only asking them for money. Before and after Giving Tuesday, use this opportunity to stand out by keeping your fundraising campaign focused on gratitude and relationship building.

Governance 305

Governance Associations Fundraising Fundraising 305

NonProfit Leadership Center

DECEMBER 10, 2024

Here is a look at how nonprofit professionals engaged in learning and events at the Nonprofit Leadership Center this year, Spotify Wrapped edition: Other Popular Resources In addition to new content shared in 2024, nonprofit professionals continued to rely on these online resources from the Nonprofit Leadership Center most frequently throughout the (..)

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Nonprofit Leadership Leadership Nonprofit Finance Finance 191

Nonprofit Tech for Good

MAY 17, 2025

The mobile messaging landscape shifted dramatically with Apple’s 2024 announcement: starting with iOS 18, iPhones will support Rich Communication Services (RCS). Rich Communication Services (RCS) is the next evolution of traditional SMS and MMS. Real-Time Communication : Enable live chats, typing indicators, and instant replies.

Nonprofits 111

Nonprofits Communication Technology Management 111

Ann Green

DECEMBER 11, 2024

Action-oriented text creates urgency and communicates purpose. From compelling calls-to-action and simplified donation processes to flexible giving options and transparent communication, every element plays a role in fostering trust and inspiring generosity. Avoid vague terms like Click Here. Place buttons with care.

Charitable Contribution 147

Charitable Contribution Education Education Management 147

Ann Green

APRIL 7, 2025

Because a lot of nonprofit communication doesnt focus on why something is important. As you work on your nonprofit messages, remember the word why. Why, you ask? Theres usually a lot of what and how, but not much why. Some organizations also like to pour on the statistics.

Communication 169

Communication Fundraising Fundraising Nonprofits 169

The Chronicle of Philanthropy

APRIL 3, 2025

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. By Morgan Teel Getty Images Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver that and build relationships that last.

Communication 316

Communication Nonprofits 316

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. One of the reasons is poor communication. One way to do that is to segment your donors.

Retention 313

Retention Communication Nonprofit Organizations Nonprofit Organizations 313

Selfish Giving

JANUARY 29, 2025

Re-emphasizing the human element builds trust, fosters deeper relationships, and sets organizations apart in a crowded landscape , whether at the register, in partner communications, or through thought-provoking leadership content. Integrate human interaction with tech to maximize impact at customer-facing points (e.g.,

Values 130

Values Environmental Technology Children 130

The Chronicle of Philanthropy

SEPTEMBER 19, 2023

The Chronicle is livestreaming keynote sessions from ComNet23, the Communications Network annual gathering in Atlanta. Getty Images The Chronicle is livestreaming keynote sessions from ComNet23, the Communications Network annual gathering, on Thursday and Friday.

Communication 334

Communication 334

NonProfit PRO

JANUARY 9, 2025

With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success. With so many CRM options on the market, how do you choose the one that best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building?

Communication 246

Communication Marketing Marketing Fundraising 246

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Nonprofit Tech for Good

NOVEMBER 10, 2024

It involves responding consistently to all incoming communication, including comments, direct messages, mentions, and shares. By acknowledging these interactions, nonprofits show appreciation for their followers’ participation and reinforce a sense of community. After fundraising or community events, communicate results clearly.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

NonProfit PRO

MAY 29, 2025

Nonprofits must understand how to communicate with different people. Studying donor attributes can help determine the appropriate strategies.

Communication 130

Communication Nonprofits 130

Affnetz

JUNE 4, 2025

NETWORKING Networking is all about connecting and communicating. Communication – Providing Members with an exclusive messaging system allows them to communicate once a connection is established. For example, all email marketing campaigns depend on this database.

Associations 100

Associations Technology Education Education 100

The Chronicle of Philanthropy

JUNE 26, 2024

Tips for nonprofits considering whether to publicly take a stand on divisive issues By Seth Chalmer iStock A communications prof offers tips for nonprofits considering whether to publicly take a stand on divisive issues

Communication 328

Communication Nonprofits 328

NonProfit Leadership Alliance

MARCH 19, 2025

Organize dedicated brainstorming or mind-mapping sessions to give employees a chance to generate and communicate ideas in an open, judgment-free zone. Open several methods of communication. Your employees have varying communication preferences.

Participation and motivation 132

Participation and motivation Health Volunteerism Volunteerism 132

The Chronicle of Philanthropy

OCTOBER 20, 2023

Fundraising and communications experts warn of backlash against nonprofits when they weigh in on the Israel-Hamas War and other issues not central to their mission. Fundraising and communications experts warn of a backlash against nonprofits when they weigh in on Israel-Hamas War and other issues not central to their mission.

Universities 325

Universities Nonprofits Communication Fundraising 325

Ann Green

MARCH 7, 2024

If you’re losing donors, it could be because you’re either not communicating enough or communicating poorly. If you ignore your donors or communicate poorly, they’re unlikely to donate again. A consistent stream of donor communication is crucial Here in the Boston area where I live, we have the most inconsistent weather.

Retention 287

Retention Energy Communication Fundraising 287