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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Consider the same questions.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Consider the same questions.

Values 52
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

But an enduring community can last forever. The potential payback from an entire community is exponentially larger. Fundraiser as builder of community The charity can serve as a greenhouse for this community building. Next step Moving from giving to sharing requires community. He might even leave or die.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

15] This also happens in fundraising. A few days later, the university’s fundraising phone campaign contacted everyone. One fundraiser shares, “If someone doesn’t need to stop and think, it’s not REALLY a major gift.”[19] Experienced fundraisers typically say about one to three years.[22] It doesn’t cost anything.

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.