iMarketSmart

APRIL 29, 2022

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”. LIKE THIS BLOG POST?

Psychology 52

Psychology Donor Motivation Culture Philanthropy 52

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions. What About ChatGPT?

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

Nonprofit Megaphone

DECEMBER 4, 2021

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

iMarketSmart

JUNE 19, 2023

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

JANUARY 25, 2023

The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity.

Values 52

Values Universities Fundraising Fundraising 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. A post I consider ‘must’ reading for any fundraiser using or contemplating the use of premiums.

Retention 100

Retention Donor Motivation Values Philanthropy 100

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Fundraising Coach

JANUARY 21, 2009

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. I’m a purist and would love to believe that donors give altruistically. But even I check donor lists to see where my name lines up with people I know.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Kivi's Nonprofit Communications Blog

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. What’s the alternative?

Public and Social Policy 89

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 89

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] The donor can take ownership.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 52

Fundraising Fundraising Retention Technology 52

iMarketSmart

JULY 20, 2016

Recommendations: >> Fundraiser: Your job is hope. >> Jim Thorpe won two gold medals wearing those shoes. So the next time you think you got handed a raw deal, think again, power through it, improvise and never give up. Your success is up to you! Special Offer: LIKE THIS BLOG POST?

Fundraising 56

Fundraising Fundraising Donor Motivation Philanthropy 56

iMarketSmart

OCTOBER 3, 2022

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

iMarketSmart

APRIL 3, 2017

Your job as a facilitator (fundraiser) is to recognize that each supporter’s reason for giving is as unique as his or her fingerprints. Learning about their stories will help you understand why they care and what might motivate them to give. That would do the trick for sure! So other charities took their place. Don’t let it end.

Technology 51

Technology Donor Motivation Communication Fundraising 51

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 133

Retention Activism Fundraising Fundraising 133

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 133

Retention Activism Fundraising Fundraising 133

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52