NonProfit Leadership Alliance

NOVEMBER 1, 2022

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

Communication 229

Communication Activism Donor Motivation Values 229

iMarketSmart

APRIL 30, 2025

Focus on Long Term Revenue and Donor Retention Its unwise to measure your fundraising success in immediate dollars. As the study authors put it, Many organizations focus on the amount of money raised without taking into account the happiness and retention of donors, which are key indicators of long-term flourishing.

Retention 52

Retention Collaborations Nonprofits Values 52

Nonprofit Megaphone

APRIL 17, 2023

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. This sets you apart from other non-profits and increases the chances of donor loyalty.

Psychology 52

Psychology Retention Values Non-Profits 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Nonprofits 100

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? Building your donor stewardship plan. With a solid donor stewardship plan in place, you’ll ensure your donors feel seen and appreciated. How does donor stewardship impact donor retention?

Participation and motivation 109

Participation and motivation Retention Public and Nonprofit Management Communication 109

Bloomerang

JUNE 6, 2024

Celebrating contributions: How recognition fuels donor retention Recognition matters. These insights are crucial for refining fundraising strategies and tailoring appeals to the interests and motivations of different member segments.

Psychology 104

Psychology Participation and motivation Retention Technology 104

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

Fundraising 76

Fundraising Fundraising Retention Technology 76

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Why do some people give and others not … or significantly less? Why and when is that and should your communications tactics change a bit?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

Fundraising 52

Fundraising Fundraising Retention Technology 52

The Agitator

MAY 9, 2018

In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. . No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Monthly Giving Part 1: Why Bother?

Donor Motivation 49

Donor Motivation Retention Food Values 49