Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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Is Employee Engagement Your Most Valuable Virtual Asset? [SPONSORED]

Selfish Giving

Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable. They include: 1. Direct Impact on Profits Studies show that businesses with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement ( Gallup ).

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

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How to Recruit Remote Volunteers During COVID-19 Using RemoteHub

Nonprofit Tech for Good

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. With the world caught in the throes of the global pandemic, many things are rapidly changing. Companies are reinventing themselves for a socially-distant world, but they’re not the only ones.

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It’s Time to Double Down on These Branding Best Practices

Mission Minded

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences. The post It’s Time to Double Down on These Branding Best Practices appeared first on Mission Minded.

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[Examples] Most beautiful Nonprofit Brand Books/Style Guides

Nonprofit Marketing Insights by GlobalOwls

[Examples] Most beautiful Nonprofit Brand Books/Style Guides. Want to create a brand book / style guide for your nonprofit? Check out these examples and download a free resource to create your own. Branding is key to nonprofits, but how do you ensure brand consistency throughout your nonprofit organization? A Brand Book / Style Guide can help. No one will donate to a charity without trusting that their money will be put to good use.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business.

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No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients. I went through all the things I teach about how to do engagement campaigns and build out a calendar, but then the “This is great, but we have no one to staff it. What do I do?” question came in.

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How Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

Matching gifts can have a huge impact on your organization. Learn how to successfully leverage this corporate giving program and boost your nonprofit’s revenue. By Adam Weinger. As a nonprofit professional, it can be difficult running a fundraising campaign, especially when there’s competition for funds among many organizations with similar missions.

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The best way for #LOVols to grow professionally (and how to do it)

Twenty Hats

Why I love this practice and know it’s worth the commitment. Of all of the trainings that I have offered since starting Twenty Hats, I am proudest of the two Volunteer Manager Leadership Circles that I initiated. A Leadership Circle is a common practice for business owners, corporate CEOs and nonprofit executives. In a Circle, like-minded professionals gather to discuss common challenges, suggest solutions, and expand their overall leadership skills.

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Mixed Links for Nonprofit Communicators – August 21, 2020

Kivi's Nonprofit Communications Blog

Good afternoon! You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have video marketing tips, how to measure content marketing success, overcoming writer’s block and more!

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos.

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Unlocking Generosity With Artificial intelligence

Allison Fine

In this paper, we provide an overview of the current state of how AI is being integrated into online giving platforms and tools to enhance and expand philanthropic giving by all types of donors. We examine the current opportunities and challenges presented by AI in philanthropy. (click title to read more).

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SEO Factors You Need to Focus on That Are Usually Forgotten

Nonprofit Marketing Insights by GlobalOwls

SEO Factors You Need to Focus on That Are Usually Forgotten. The SEO playing field is large. Which SEO-factors do people overlook when optimizing their website and content? Read about it here. Getting your page on the first page of a search engine’s results page is becoming increasingly harder. This is because the checklist for what you need to do to get to that position is getting longer by the day.

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Should any Nonprofits Form or Merge in the First Place?

Nonprofit Fixer

One of the toughest questions to answer for nonprofits is whether two nonprofits should merge. We are living through the COVID era and so the question is pressing for many organizations who will not survive the pandemic and the related economic downturn. This post is not a deep dive into mergers and acquisitions for nonprofits. Every situation is different and so it may be fruitless to go into exhaustive detail, but I have some thoughts for boards, or executive directors, considering this route.

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7 Lessons From Marketing Ethics

NonProfit Hub

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc. .

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Focus on Your Small Wins #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Last week I talked about how our constant desire to better ourselves can become a bad thing when we tie our self-worth to that self-improvement. For more on how we can make sure we aren’t feeling too much like a failure, check out “The Power of Low-Stakes Productivity.” (This week’s Smarter Living newsletter feature). In that article, Leah Fessler encourages us to focus on our little wins every day as opposed to only feeling good when we complete a major task. …smal

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The 3 Best App Testing Strategies for Busy Developers

Nonprofit Marketing Insights by GlobalOwls

The 3 Best App Testing Strategies for Busy Developers. Testing your app before launching is crucial. What are the best tools to test your app? Read more about it here. Are you a busy developer who is working hard to put together and release a cutting-edge, modern, useful, or in-demand app that will capture the attention of users? Standing out in the crowd of apps in either the Apple or Google Play store can be difficult nowadays, and nothing less than perfection is expected from users.

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Newsletter: How to Do Social Distancing & Cause Marketing Right ? ; And Your Most Valuable Virtual Asset is… ; A Pandemic Playbook for Medical Nonprofits

Selfish Giving

Here's a question for you: Is employee engagement your most valuable virtual asset? ?? There are two ways to find out. First, today on my blog, Brittany Hill (affectionally known ??as Brit-Bit at Selfish Giving HQ) at Accelerist has penned a post on this very subject. She discusses the benefits of employee engagement and three ways to develop it. You can read it here.

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How to Write a Strong Branding Statement

Nonprofit Marketing Insights by GlobalOwls

How to Write a Strong Branding Statement [Ultimate Guide]. Building a strong brand is key to startups, corporates and nonprofits. Start with writing a strong Brand Statement and understand what you want to stand for. Whether you are a freelancer, an employee in a large company, or are actively looking for work, personal branding can help tremendously in those efforts.

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Let’s See Your Last Annual Report!

Kivi's Nonprofit Communications Blog

Have you published your 2019 annual report yet? We are looking for examples of the following types of reports to add to our annual report inspiration page : 2-4 Page Annual Reports Postcard Annual Reports Infographic Annual Reports Video Annual Reports. Email them to kristina [@] nonprofitmarketingguide [.] com with subject line “Annual Report Example.”.