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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. This idea may not be as exaggerated as it sounds.

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AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns

Nonprofit Marketing Insights by GlobalOwls

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52
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The Future of Digital Marketing: Emerging Trends for Marketers

Nonprofit Marketing Insights by GlobalOwls

The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.

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7 Lessons From Marketing Ethics

NonProfit Hub

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc. . Market research

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[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

Today’s guest post on ethical nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. This article was originally published on her blog.

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AI Marketing Masterclass [Free Full Masterclass Video]

Nonprofit Marketing Insights by GlobalOwls

AI Marketing Masterclass [Free Full Masterclass Video] Get ready and implement AI into your marketing mix. Check out the Full Free AI Marketing Masterclass Video. Here’s a step-by-step guide to help you begin your journey in AI marketing: 1. Courtesy of StoryLab.ai Courtesy of StoryLab.ai

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Building Community Governance for AI

Stanford Social Innovation Review

Public education: Addressing the AI knowledge gap requires fostering engagement and inclusion, and an emphasis on leadership, ethics, and informed public discourse. Ethics don’t mutate when they are applied to a different technology, and these tenets are transferable to the realm of AI.