Selfish Giving

APRIL 18, 2018

inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The My experience is that craft breweries tend to be ahead of the curve on adopting cause marketing and recognizing the value of working with nonprofits. ??You Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Selfish Giving

JULY 3, 2019

Now put the foundations under them." The retailer is also introducing a special edition flag t-shirt featuring a purple background. An interesting WSJ article on the partnership of a wildlife conservation nonprofit, a luxury retailer and model and Jordan Barrett. Marketing Your Cause 1. Brain Food 1. I can help!

Retail 113

Retail Public and Nonprofit Management Marketing Marketing 113

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Selfish Giving

JANUARY 29, 2019

Go cause marketing! ?? Looking for a long-term retail bet? These retailers are Amazon -proof and should top your prospect list. The company is also linking the effort to a cause marketing program in support of Girls Inc. Great story on niche retailer Tractor Supply that caters to the "rural lifestyle." Go Patriots!

Retail 100

Retail Marketing Marketing Advertising 100

Selfish Giving

MAY 4, 2022

"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place." ??This This is what I tell people about cause marketing and point-of-sale.?? Marketing Your Cause 1.

Insurance 130

Insurance Economic Issues Retail Medical 130

Selfish Giving

OCTOBER 30, 2019

Nonprofits such as Wounded Warrior, Big Brothers Big Sisters, Be The Match, and the Arthritis Foundation all agree: now is the perfect time to measure the success of your year-end partnerships and to package them as great case studies to help you raise more money in 2020! Here's why they are one of the fastest growing retail sectors.

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

NOVEMBER 3, 2010

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. Just think of the potential for cause marketing. If you make a purchase, the manufacturer and/or retailer donates to the Breast Cancer Research Foundation. What should you do next?

Retail 214

Retail Marketing Marketing Manufacturing 214

Selfish Giving

JULY 25, 2018

They've somehow averted the retail apocalypse. Since 2009, this garden nursery has donated $1 for every plant sold to the Breast Cancer Research Foundation. Marketing your cause ?? ??An An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing. they complain.

Public and Nonprofit Management 133

Public and Nonprofit Management Marketing Marketing Retail 133

Selfish Giving

JUNE 12, 2019

I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. In the second clip (2:03) , Amy Strawbridge , Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business.

Retail 113

Retail Children Foundations Food 113

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. To kickoff a two year partnership with SickKids Foundation ???? A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. Brain Food 1. 4: Create trending assets.

Retail 130

Retail Management Children Food 130

Selfish Giving

JULY 15, 2020

The next big cause marketing opportunity is. ???? A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????. How this scrubs retailer stepped up to help frontline workers during the pandemic. ?? Marketing Your Cause. Brain Food 1.

Retail 130

Retail Fundraising Fundraising Food 130

Selfish Giving

FEBRUARY 6, 2019

The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Seven retailers that stepped up during the shutdown. Getty Images launches a collection of stock pet photos with all royalties going to animal hospital and rescue Amanda Foundation. ?? Brain Food 1.

Retail 150

Retail Food Health Associations 150

Selfish Giving

OCTOBER 17, 2018

But as a cause marketer, here are the three questions I want answered. David Hessekiel at Engage for Good updated Kurt Aschermann's 10 Commandments of Cause-Related Marketing , which he released in 2003. Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. Brain food 1.

Marketing 100

Marketing Marketing Retail Food 100

Selfish Giving

MAY 30, 2018

We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. When looking for retail partners locally, regionally and nationally, give priority to businesses with lots of locations and plenty of foot traffic. Marketing your cause ?? ??Wow,

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

FEBRUARY 2, 2010

Back in September, I introduced you to my friend Beth Pfiel ( @readerbean ) and her nonprofit The Bachmann-Strauss Dystonia & Parkinson Foundation. She wants to build on her success and recruit other retailers to support Jake’s Ride and take advantage of the busy cross-promotion a grocer partner offers.

Marketing 157

Marketing Marketing Retail Foundations 157

Selfish Giving

MARCH 10, 2021

The retailer saw a 10% spike in sales last year. Marketing Your Cause 1. Senior Director of Corporate & Individual Giving, TGen Foundation, an Affiliate of City of Hope , Phoenix 4. Brain Food 1. In our first four years of this partnership we've received over $130k in financial & in-kind support."

Non-Profits 130

Non-Profits Public and Nonprofit Management Retail Healthcare 130

Selfish Giving

DECEMBER 11, 2019

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Brain Food 1.

Retail 130

Retail Associations Food Marketing 130

Selfish Giving

NOVEMBER 27, 2019

There was a report earlier this month that the online retailer was making unsolicited calls to customers while they were browsing the Wayfair website. Marketing Your Cause 1. Corporate philanthropy and marketing stunts are becoming more common. Is the future of influencer marketing organic influencers ? Brain Food 1.

Volunteerism 130

Volunteerism Volunteerism Retail Philanthropy 130

Selfish Giving

FEBRUARY 14, 2018

Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report. This week on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide.

Marketing 100

Marketing Marketing Nonprofit governance and management Retail 100

Selfish Giving

APRIL 3, 2019

I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! Are you fairly compensated relative to your local market? Nice example of local cause marketing. Food Lion has a 17.3%

Food 100

Food Retail Children Management 100

Selfish Giving

FEBRUARY 27, 2019

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Baldrick's Foundation over the next three years. Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Brain Food 1.

Retail 189

Retail Foundations Food Associations 189

Stanford Social Innovation Review

FEBRUARY 26, 2024

Biodiversity Loss and Global Corporations The imminent loss of one million species presents a grave threat, impacting human health, food security, rural communities worldwide, and over half of the global GDP. Effectively managing biodiversity risks has become an imperative in the financial market. Contribute to ecosystem restoration.

Public and Social Policy 105

Public and Social Policy Agriculture Manufacturing Environmental 105

Selfish Giving

MARCH 20, 2019

This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! In February, Idaho-based Jackson Food Stores with 230 convenience stores in six western states raised $187,000 for the Coalition Against Sexual & Domestic Violence. Marketing Your Cause 1.

Activism 100

Activism Nonprofit governance and management Food Retail 100

Selfish Giving

MAY 1, 2019

Jenny Pereira , the cause marketing officer at Hasbro's Children Hospital in Rhode Island wrote me last week that I should be watching for a new ice cream flavor for Memorial Day that will be giving back to the hospital. Discount retailer Big Lots has raised $2.6 Marketing Your Cause. Brain Food 1. Thank you so much!

Children 113

Children Retail Poverty Fundraising 113

Selfish Giving

SEPTEMBER 25, 2019

Audubon is growing its database audience through content marketing and targeted online ads. Cosmetic retailer Lush is taking a big stand on the climate crisis. Marketing Your Cause 1. The National Golf Foundation is targeting a new group of potential players: Stoners. ???? Marketing Manager, PRX (Boston) 4.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

Selfish Giving

MARCH 28, 2018

This week on CauseTalk Radio , Megan and I talk to Bjorn Erland , Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation , about the award of $3 million in scholarships through its Live Más Scholarship program. Cause Marketing. Help Wanted** 1.

Retail 113

Retail Recruitment Technology Foundations 113

Selfish Giving

MAY 2, 2018

How to execute cause marketing programs that are win-win for you and your business partner. Second, if you dig and find nothing, well, you have a big problem and you have no business doing cause marketing. All profits from the For the Love of Pretzels Collection will be donated to Alex’s Lemonade Stand Foundation. Simple, right?

Public and Nonprofit Management 100

Public and Nonprofit Management Food Retail Associations 100

Nonprofit Tech for Good

NOVEMBER 4, 2021

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 7) Electronic Frontier Foundation Shop :: supporters.eff.org/shop. The Electronic Frontier Foundation is the leading nonprofit organization defending civil liberties in the digital world.

Ethics 129

Ethics Children Poverty Education 129

Selfish Giving

SEPTEMBER 19, 2018

When you create a digital Friendship Bracelet to show your support for a future without childhood cancer, Northwestern Mutual will donate $1 to Alex’s Lemonade Stand Foundation for each segment you and your friends create, up to $100,000. Marketing your cause 1. Includes tips on how to adjust your marketing. Brain food 1.

Retail 100

Retail Children Collaborations Food 100

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.

Communication 120

Communication Retail Recruitment Technology 120

Selfish Giving

DECEMBER 5, 2018

Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. Marketing Your Cause 1.

Homelessness 100

Homelessness Retail Medical Food 100

Stanford Social Innovation Review

OCTOBER 24, 2022

These communities lack access to health care , struggle with food insecurity and water scarcity , and generally have difficulty meeting basic needs. What’s also startling is that climate change is one of this group’s least immediate concerns. Investment.

Health 99

Health Public and Social Policy Environmental Governance 99

NonProfit Quarterly

MARCH 1, 2023

Our food is not scarcity-based stone soup but rather a rich, sumptuous, and nourishing gumbo for transforming struggle into an open, connected, and creative way of being—into livity. She is also the curator and founder of Betti Ono Foundation. East Bay PREC purchased Esther’s for $1.5 million and plans to invest another $3.4

Culture 93

Culture Retail Community Development Collaborations 93

Nonprofit Tech for Good

OCTOBER 27, 2014

According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study , two out of five U.S. The study also found that o nline shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. UNICEF Market. Ten Thousand Villages.

Retail 111

Retail Ethics Food Nonprofits 111

Selfish Giving

FEBRUARY 7, 2018

This article is a must read for cause marketers for two important reasons. First, with investigative journalism reinvigorated, we all need to be prepared to clearly explain to a reporter how a cause marketing campaign works and how it benefits all stakeholders. Cause Marketing 1. Mark your calendar. Help Wanted** 1.

Social Enterprise 100

Social Enterprise Social Enterprise Children Retail 100

Nonprofit Tech for Good

OCTOBER 20, 2019

The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. Global Goods Partners have partnered with over 60 artisan groups in more than 20 countries throughout Asia, Africa, and the Americas to help bring to market the fair trade, handcrafted products they produce.

Ethics 109

Ethics Children Production Manufacturing 109

NonProfit Quarterly

AUGUST 2, 2023

But a 2016 report published by the Oregon Community Foundation noted that between 2002 and 2012 alone, the number of Latinx-owned businesses statewide increased from 6,000 to almost 15,500. In 2020, they started to sell their products and foodstuffs in local farmers markets in the Washington County communities of Forest Grove and Cornelius.

Participation and motivation 52

Participation and motivation Nonprofit governance and management Community Development Leadership 52