EveryAction

NOVEMBER 27, 2018

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Nonprofit Management / #AMI2019 / @NPL_Alliance. Nonprofit Management. Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

The Agitator

DECEMBER 5, 2012

But how willing, really, are nonprofits to innovate? Here’s Seth Godin’s take on that subject — Non-profits have a charter to be innovators. Non-profit failure is too rare, which means that non-profit innovation is too rare as well.” ” Godin urges: “Go fail.

Non-Profits 80

Non-Profits Nonprofits Marketing Marketing 80

Kivi's Nonprofit Communications Blog

AUGUST 31, 2011

I’m hosting this month’s Nonprofit Blog Carnival , where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. If I had to pick one subsector of the nonprofit world that does some really creative marketing, I’d have to pick local animal shelters and humane societies.

Marketing 85

Marketing Marketing Non-Profits Fundraising 85

EveryAction

DECEMBER 12, 2017

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Nonprofit Management / #AMI2018 / @NPL_Alliance. Nonprofit Management. Nonprofit Management.

Nonprofit governance and management 77

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Associations 77

NonProfit Hub

JULY 22, 2020

These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market and it is the business of ‘encouraging love’ and ‘increasing awareness.’ How will you raise money?

Finance 66

Finance Public and Nonprofit Management Non-Profits Nonprofits 66

The Agitator

DECEMBER 13, 2017

One non-profit (who wishes to remain anonymous) segments by animal, whether the donor enjoys nature inside versus outside, and whether she involves her children in their nature activities. A nonprofit looked at high-commitment versus low-commitment donors and the difference between 0, 6, or 12 introductory non-ask communications.

Non-Profits 74

Non-Profits Retention Medical Communication 74

Nonprofit Marketing Blog

MARCH 30, 2011

Amy Eisenstein presents The Good, the Bad, and the Ugly of Nonprofit Leadership posted at Tri Point Fundraising. The Good, the Bad and the Ugly of Nonprofit Marketing. Bryan Keithley presents Marketing to your Strengths, Non-Profit Edition posted at Finally Fast.

Non-Profits 68

Non-Profits Public and Nonprofit Management Agriculture Nonprofit Leadership 68

The Agitator

APRIL 14, 2011

I’m reproducing Stephen Best’s entire response below, not because I necessarily want you to stop acquiring donors, but because he absolutely nails it in terms of the attitude and approach nonprofits should bring to engaging with donors. The reward, in his organization’s case, a phenomenal 70% retention rate for new givers.

Non-Profits 97

Non-Profits Retention Ethics Management 97

The Agitator

APRIL 20, 2011

… Most non-profits have compelling stories to tell. The media’s need for story and many non-profits’ wealth of them make for a convenient marriage … Consider any “story” that appears in any media as the “appeal”. In fact, I think it is a poor route to follow in most instances.

Non-Profits 74

Non-Profits Participation and motivation Retention Advertising 74

The Agitator

MARCH 11, 2012

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned form each. Here’s what he says about that one, making explicit points about fundraising and nonprofits: “The most important takeaway is that this overwhelming pop is unlikely to ever happen this way again.

Non-Profits 63

Non-Profits Children Production Values 63

The Agitator

MARCH 4, 2012

First, I want to report on a wonderfully hopeful undercurrent of innovation and change that I sensed at last week’s Direct Marketing Association Nonprofit Conference in Washington, D.C. But in reality it’s been the mainstay of consumer marketing in the commercial world for nearly 20 years. I’ll get to Coca-Cola in a moment.

Non-Profits 70

Non-Profits Fundraising Fundraising Retention 70

The Agitator

MAY 24, 2018

Subject lines from organisations, for-profit and non-for-profit, were more alike than different ( “your tick…” sound familiar?). To be fair, there are some exceptions – mostly in the commercial but also in the non-profit world. What’s worse? The email copy doesn’t vary greatly, and it’s completely uninspiring.

Non-Profits 45

Non-Profits Law Communication Activism 45

The Agitator

MAY 24, 2010

Among the tidbits of raw meat tossed into the WSJ piece: “When your favorite nonprofit isn’t busy saving the whales, chances are it’s making a serious behind-the-scenes effort to know you better — using increasingly sophisticated technology. Within hours vigilant non-profit researchers responded.

Public and Nonprofit Management 72

Public and Nonprofit Management Ethics Non-Profits Philanthropy 72

The Agitator

DECEMBER 14, 2009

Marketing maven Seth Godin wrote The First Transaction , an interesting post about the need for cultivation to precede any ask for money. The question then, is how much time and effort does your non-profit/consulting firm/widget factory spend on pre-purchase transactions and how much do you spend on trying to simply close the sale?"

Non-Profits 68

Non-Profits Nonprofit Management Education Education 68

Fundraising Coach

NOVEMBER 3, 2010

Chris knew it because non-profit leaders were telling him every time they asked him for advice or help. 501 Mission Place is a way to offer some ideas, insights, and interaction with people who wanted to get deep in nonprofit management, fundraising, and marketing. Book Review: Guerrilla Market for Nonprofits.

Non-Profits 88

Non-Profits Poverty Health Nonprofits 88

The Agitator

JANUARY 31, 2011

I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At At Amnesty, 11% of our income is Web-sourced. The rest is direct mail, telemarketing and sustainer.)

Non-Profits 100

Non-Profits Food Activism Communication 100

The Agitator

MARCH 15, 2010

Although most of the “old&# non-profits are doing OK, the fact is that many of the newer or younger ones are doing better. Tags: Don't Miss these Posts DonorTrends Hot Research branding communications direct marketing fundraising marketing metrics nonprofit management nonprofits.

Non-Profits 87

Non-Profits Public and Nonprofit Management Retail Activism 87

The Agitator

FEBRUARY 24, 2011

Such reporting is every bit as vital as an income statement and balance sheet in the for profit world. Many business and governmental organizations use KPIs — Key Performance Indicators — to measure and monitor their success in non-monetary, but quantitative, ways. Or percent of the market served.

Non-Profits 80

Non-Profits Nonprofits Environmental Foundations 80

Kivi's Nonprofit Communications Blog

JUNE 30, 2011

Guest Post by Lisa Maher, student in Nonprofit Management at NYU. Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher. Lisa will share another update with us in late July. Get Your Annual Pass Now.

Non-Profit Management 76

Non-Profit Management Non-Profits Management Nonprofit Management 76

The Agitator

JUNE 15, 2010

The Index is the collaborative brainchild of Paul Clolery, Editor-in-Chief of The Non-Profit Times , and Chuck Longfield, Blackbaud’s Chief Scientist and the godfather of one of our perennial favorites – the Index of National Fundraising Performance. Another terrific addition to the fundraising dashboard. Small Is Beautiful.

Non-Profits 63

Non-Profits Public and Nonprofit Management Foundations Collaborations 63

The Agitator

MAY 8, 2011

I’m still as convinced today— in fact even more so — than I was back in December, 2010, when Stephen King of Direct Intelligence and I did a webinar on the power and potential of mobile engagement for non-profits. Very, very few non-profits are doing any exploration of or experimentation with mobile.

Non-Profits 79

Non-Profits Fundraising Fundraising Construction 79

iMarketSmart

JANUARY 30, 2023

How’s the market been treating you?”[14] How has the market been treating you?” Is it difficult to get profits out due to tax concerns?” “Do Transfers to non-grantor charitable lead trusts can expand these benefits by allowing tax free transfers to heirs of any growth above the section 7520 interest rate. [9]

Public and Social Policy 52

Public and Social Policy Psychology Insurance Ethics 52

The Agitator

AUGUST 4, 2009

And I suggested that this same relationship might hold for nonprofits. Reader Stephen Best of direct marketing agency Keys Direct threw a powerful left hook at that thesis. Most of their financial success is due to good products, traditional marketing, and long-term–pre-social media–brand recognition.

Fundraising 40

Fundraising Fundraising Non-Profits Activism 40

The Agitator

APRIL 14, 2011

Thanks to those of you who have responded so far to our simple survey question: What percentage of your nonprofit’s 1st time donors make a second gift? Hey non-responders, is the answer too embarrassing to confess?]. Only today and the weekend left to take the survey here. Most deal with how to treat donors once acquired.

Non-Profits 67

Non-Profits Retention Values Universities 67

The Agitator

SEPTEMBER 26, 2012

Virtually all charities and their fundraising firms and consultants routinely take what are — hopefully — prudently calculated risks, based upon past performance, when they prospect … expecting to recoup and then profit from their investment. If everyone approached said yes, acquisition would be a very profitable business. And why not?

Non-Profits 77

Non-Profits Retention Construction Recruitment 77

The Agitator

JANUARY 28, 2013

And when it comes to morale and esprit d’ corps of development folks, the headline in Katya’s Non-Profit Marketing Blog nailed the essence of the Report: “Half of fundraisers want to quit — and a quarter of bosses said they fired their last fundraiser.”.

Non-Profits 92

Non-Profits Nonprofits Culture Finance 92

The Agitator

MARCH 29, 2009

Greg, a veteran of more than 30 years in research, marketing, communications, politics, and public affairs, is a principal in DonorTrends and and a partner in PrimeGroup , the Washington, D.C branding and marketing consultancy. " Marketing maven Seth Godin complicates it a bit more. " That feels right in my gut.

Non-Profits 40

Non-Profits Public and Nonprofit Management Nonprofit Management Leadership 40

The Agitator

JULY 24, 2012

It’s wise to remember that the profit in consulting lies in making things complex. And, in fact make most non-profit homogenously alike. This type of trivialization is expensive. Analysts, consultants and spreadsheet jockeys cost money. Product/Offer. See Tom’s post Out-Strategize or Out-Execute?

Law 68

Law Non-Profits Fundraising Fundraising 68

iMarketSmart

APRIL 10, 2023

A year later, they re-sent to the non-responders. 2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. Journal of Marketing, 67 (3), 47-62. [24]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

The Agitator

JULY 13, 2011

In 1977 I was appointed as UK director of Action in Distress, a small charity which later changed its name to ActionAid and through effective fundraising/ direct marketing became by the mid 1980s one of Britain’s top 20 charities by voluntary income. He was my first boss and a great mentor in direct marketing and fundraising.

Fundraising 75

Fundraising Fundraising Nonprofit governance and management Food 75

iMarketSmart

DECEMBER 5, 2022

11] Most charitable decedents switched from non-charitable estate plans in the final 5 years of life.[12]. International Journal of Nonprofit and Voluntary Sector Marketing, 20 (3), 277-283. [12] International Journal of Nonprofit and Voluntary Sector Marketing , e1703. [15] Charity market monitor 2010.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

EveryAction

OCTOBER 5, 2016

We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S. Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Marketing & Communications / #2016DML / @dmlconference. Marketing & Communications.

Nonprofit governance and management 102

Nonprofit governance and management Finance Public and Nonprofit Management Nonprofit Administration and Development 102

Get Fully Funded

APRIL 15, 2021

If you are starting a career with a nonprofit , know that it could be one of the toughest assignments of your life. Most nonprofits operate under two or more of these less-than-ideal circumstances. You see, in business accounting, money made beyond the cost to run a business is known as a profit. Who gets the profits?

Non-Profits 90

Non-Profits Nonprofit governance and management Universities Education 90

EveryAction

APRIL 1, 2016

We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Nonprofit technology, and more! 38th Annual Nonprofit Conference. 38th Annual Nonprofit Conference.

Nonprofit governance and management 71

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Philanthropy 71

Get Fully Funded

JANUARY 16, 2022

As a nonprofit professional, what you do matters. And the time you spend planning, marketing, and executing a fundraising campaign needs to be time well spent! In this guide, we’ll walk through all the essentials you’ll need to become an auction pro, no matter the size of your nonprofit or your team. Offer Free Marketing .

Nonprofits 87

Nonprofits Non-Profits Marketing Marketing 87

Get Fully Funded

JANUARY 16, 2022

As a nonprofit professional, what you do matters. And the time you spend planning, marketing, and executing a fundraising campaign needs to be time well spent! In this guide, we’ll walk through all the essentials you’ll need to become an auction pro, no matter the size of your nonprofit or your team. Offer Free Marketing .

Nonprofits 52

Nonprofits Non-Profits Marketing Marketing 52