NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Marketing 331

Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

Marketing 318

Marketing Marketing Advertising Communication 318

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. This approach is based on Schwartzs Theory of Basic Human Values , which has been validated across cultures and industries.

Leadership 187

Leadership Nonprofits Values Culture 187

Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.

Marketing 104

Marketing Marketing Communication Leadership 104

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 266

Communication Marketing Marketing Public and Nonprofit Management 266

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Selfish Giving

FEBRUARY 19, 2025

And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand.

Culture 130

Culture Values Management Food 130

Ann Green

MARCH 10, 2025

Whether this is a simple Google Doc or an automated path in your LMS, your checklist should cover basic activities and tasks such as: Learn about the nonprofits mission, values, programs, and leadership. To minimize confusion and help new hires prepare for whats ahead, provide them with a step-by-step onboarding checklist to follow.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

Marketing 93

Marketing Marketing Retention Nonprofits 93

Clairification

MAY 5, 2025

You cant bring top value to your donor survey unless youre specific about what value you want to receive and deliver. Donor surveys are an opportunity for a value-for-value exchange. This is, after all, at the heart of all successful fundraising and marketing. But thats the wrong place to begin. ” question.

Values 57

Values Marketing Marketing Fundraising 57

The Charity CFO

APRIL 20, 2025

The Nonprofit Guide to Smart Digital Marketing If you’re a nonprofit leader feeling overwhelmed by digital marketingor unsure if your website is even helping you anymorethis episode of A Modern Nonprofit Podcast is for you. Your story isnt just a mission statement or a values page. But Lou says that era is fading fast.

Marketing 81

Marketing Marketing Finance Nonprofit Finance 81

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 220

Marketing Marketing Nonprofits Energy 220

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. It says a lot about your leadership and values. Marketing Your Cause 1. And guess what?

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 234

Marketing Marketing Collaborations Values 234

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 231

Non-Profits Marketing Marketing Management 231

NonProfit Leadership Center

NOVEMBER 4, 2024

He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement. NLC’s commitment to developing strong, capable leaders aligns with my own values. Andre is no stranger to the Nonprofit Leadership Center. "I

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

Nonprofit Marketing Guide

FEBRUARY 1, 2024

Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.

Communication 227

Communication Marketing Marketing Ethics 227

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

NonProfit Leadership Alliance

NOVEMBER 13, 2024

” The Value of Certification Earning his CNP credential at Indiana State University in 2012 was only the beginning for Keenen. “The more you can market yourself and help yourself stand out, the more you can leverage that in your work.”

Nonprofit Administration and Development 246

Nonprofit Administration and Development Nonprofit Leadership Education Education 246

Ann Green

APRIL 28, 2025

Communication platforms to more easily send targeted messages to specific segments and monitor donors engagement with emails, text messages, social media posts, and other digital marketing content. She also collaborates with other team members in various areas like sales, marketing, and product development.

Management 173

Management Ethics Education Education 173

Pam Moore

MARCH 26, 2025

And chances areit wont be aligned with your values, vision, or audience. ~ Its the way you: Live your values Show up for your audience Communicate your purpose Empower your people Create consistent energy across every touchpoint Its not a mission statement on a wall. Thats not marketing fluff. Brand identity is more than design.

Culture 146

Culture Technology Foundations Energy 146

Ann Green

FEBRUARY 11, 2025

Use real-world impact to demonstrate the value of monthly donations. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. For example, search for marketing grants if you spend too much on marketing.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.

Values 109

Values Finance Marketing Marketing 109

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 358

Leadership Nonprofits Entrepreneurship Values 358

Selfish Giving

JANUARY 29, 2025

Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued. Partnerships built on transparency foster trust, while authenticity ensures that messages and actions align with an organizations true mission and values. Avoid overpromising or stretching claims.

Values 130

Values Environmental Technology Children 130

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 189

Marketing Marketing Finance Advertising 189

NonProfit Leadership Alliance

APRIL 18, 2025

Strengthen Internal Accountability Your teamstaff and volunteers alikeshould reflect the values and mission of your organization. Assign a team member to oversee social media activity, moderate comments, and ensure that your digital presence aligns with your values.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

Top Nonprofits

FEBRUARY 13, 2025

Thats where recruitment marketing comes in. In this guide, well review the essential components of recruitment marketing so you can acquire the best talent and set your nonprofit up for long-term success. Keep these key parts of recruitment marketing in mind: Employer branding is how your nonprofit is perceived as a workplace.

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52

NonProfit PRO

NOVEMBER 11, 2021

To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies. It’s important for employers to know what prospective and current employees want in a nonprofit organization.

Values 277

Values Nonprofits Nonprofit Organizations Nonprofit Organizations 277

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2025

8 Ways Your Brand Can Stay Ahead in the Competitive Digital Marketing Game Digital marketing is moving fastfaster than ever. Chapters How Your Brand Can Stay Ahead in the Competitive Digital Marketing Game 1. Keep Your Brand Agile The brands that thrive in digital marketing are the ones that can pivot when needed.

Marketing 52

Marketing Marketing Advertising Leadership 52

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Donorbox Nonprofit

DECEMBER 10, 2024

That shows us that the majority of people value the communications they receive through their inbox including those from the organizations they support or would potentially support. Did you know that 88% of people check their email inboxes multiple times a day?

Marketing 52

Marketing Marketing Values Communication 52

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 244

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 244

NonProfit Hub

MAY 13, 2025

Key Considerations for Nonprofit Leaders If your organization is grappling with funding uncertainty, here are a few critical questions to consider: What is the mission of your organization, and what are your core values? This isnt about abandoning your values. Increase your marketing budget: Visibility matters now more than ever.

Nonprofit Administration and Development 73

Nonprofit Administration and Development Nonprofits Leadership Ethics 73

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

The NonProfit Times

NOVEMBER 12, 2024

The growth in charitable assets under management is attributable in part to gains in global financial markets. New workplace giving models, growth in popularity of high-volume DAF account sponsors and market volatility contributed to a decrease in the average account size, according to data in the 2024 Donor-Advised Fund Report.

Charitable Organizations 111

Charitable Organizations Foundations Values Marketing 111