article thumbnail

Building Sustainable Value Chains From Hemp and Flowers

Stanford Social Innovation Review

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

Values 107
article thumbnail

Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Hidden Value of AI

NonProfit PRO

With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.

Values 89
article thumbnail

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors

Nonprofit Marketing Insights by GlobalOwls

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143
article thumbnail

The Value of Marketing in a Down Economy

Nonprofit Megaphone

However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do. There are many reasons to continue marketing when times are tough.

Values 52
article thumbnail

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes

Nonprofit Marketing Insights by GlobalOwls

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

Values 94
article thumbnail

Fidelity Charitable Study: 86% of Employees Want Employer’s Values to Align with Their Own

NonProfit PRO

In an ongoing tight labor market, 86% of employees say it’s important to work for a company whose values align with their own. And 81% want to work for a company that has socially responsible business practices.

Values 97