Marketing for the Modern Nonprofit

OCTOBER 11, 2023

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. Go to nonprofitsocialmediasummit.com right now to get your free ticket. I know you are a smart cookie.

Marketing 106

Marketing Marketing Advertising Collaborations 106

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2023

Crafting a Strong Call-to-Action: Examples and Strategies for Nonprofits Crafting a strong call-to-action is crucial for nonprofits seeking to engage their audience and achieve their mission. A compelling call-to-action (CTA) is one of the most powerful tools at your disposal.

Nonprofits 94

Nonprofits Recruitment Collaborations Foundations 94

Nonprofit Tech for Good

FEBRUARY 24, 2024

LinkedIn is an ideal platform for nonprofit professionals to grow their personal brand and curate an online profile for current and future employers, funders, and sponsors. Certifications are a key feature of LinkedIn Profiles and below is a tutorial on how to add certificates offered by Nonprofit Tech for Good to your LinkedIn Profile.

Nonprofits 73

Nonprofits Technology Marketing Marketing 73

Nonprofit Tech for Good

DECEMBER 19, 2023

The top 10 posts on Nonprofit Tech for Good in 2023 reflect the trends that nonprofits were most interested in this past year. Social media still dominates the list as it has every year for the last decade. Thank you for being a part of the Nonprofit Tech for Good community in 2023.

Nonprofits 83

Nonprofits Marketing Marketing Fundraising 83

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge.

Universities 119

Universities Technology Nonprofits Education 119

Selfish Giving

JANUARY 31, 2024

In a post from 2010, the author listed several reasons why attending the Cause Marketing Forum Conference (now Engage for Good) was beneficial. The author also enjoyed the conference's focus on social media and its role in cause marketing. But when I type a question into ChatGPT, I get the answer to my question!

Philanthropy 147

Philanthropy Health Nonprofits Food 147

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

How to Use AI to Create Interactive Content That Captivates Your Audience Capturing and reaching your audience is a challenge today. It also reduces the time spent crafting new ideas and crunching the numbers to ensure your campaigns hit their marks. These services are not a replacement for your team members.

Production 52

Production Retention Marketing Marketing 52

Marketing for the Modern Nonprofit

FEBRUARY 28, 2024

I promise you do NOT want to miss the 2024 Nonprofit Marketing Summit: Unthinkable. Get your free ticket here. ​ With practical tips and case studies, I’ll demonstrate how to effectively use social media to craft effective calls-to-action that convert fans and followers to donors. Sign up now for FREE !

Marketing 57

Marketing Marketing Nonprofits 57

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

But here’s the exciting part: with the help of marketing case studies and data-driven strategies , you can transform your marketing approach and watch your sales skyrocket. This article will explore how to leverage these powerful tools to unlock your full digital marketing potential.

Marketing 52

Marketing Marketing Advertising Production 52

Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. Level up your annual fund appeals Are you sending an annual fundraising appeal at the end of the year? Level up your annual fund appeals Are you sending an annual fundraising appeal at the end of the year?

Fundraising 119

Fundraising Fundraising Nonprofits Nonprofit Leadership 119

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

Cost Effective Online Fundraising Ideas for Nonprofits [+ AI Idea Generator] Check out the Cost Effective Online Fundraising Ideas for Nonprofits and the AI Fundraising Idea Generator to come up with more (specific) ideas. When you’re thinking about starting your first fundraising campaign , it can be overwhelming on where to begin.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

APRIL 15, 2023

The Importance of Social Media for Nonprofits: Leveraging the Power of Online Communities Do you run a nonprofit and are struggling to recruit volunteers and raise funds in the post-Covid-19 era? Here is how you can implement efficient social media strategies to leverage the power of online communities.

Recruitment 98

Recruitment Nonprofits Advertising Children 98

Top Nonprofits

JANUARY 29, 2024

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. With this physical reminder of their connection to your nonprofit, they’re more likely to remember to donate and get involved in other ways. It’s tangible.

Advertising 111

Advertising Retention Marketing Marketing 111

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? Knowing how to make your brand stand out amidst a crowded online landscape is more important than ever before! One sure way you can do that is by embracing social media marketing.

Marketing 98

Marketing Marketing Values Production 98

NonProfit Leadership Alliance

APRIL 1, 2024

The intersection of Artificial Intelligence (AI) and social work is guiding a new era of technological transformation, promising to revolutionize how social services are delivered to the most vulnerable sectors of society.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2024

Enhancing Your Fundraising Events with Visual and Audio Technology In today’s digital age, how we listen, interact, and connect has transformed, emphasizing the importance of incorporating innovative visual and audio technology into event planning. This fosters a stronger connection to the cause, potentially boosting donations and support.

Technology 52

Technology Fundraising Fundraising Collaborations 52

Marketing for the Modern Nonprofit

MAY 9, 2024

Learn the essentials of email marketing for nonprofits in 4 hours! Did you know that email marketing drives a significant chunk of online revenue for nonprofits – roughly 26%? Our Mastering Email Marketing for Nonprofits course will teach you how to capitalize on these compelling numbers.

Curriculum and Teaching 40

Curriculum and Teaching Marketing Marketing Nonprofits 40

Candid

NOVEMBER 14, 2023

So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. In fact, recent research shows that a quarter of annual nonprofit revenue is raised in the month of December. After over 20 years of fundraising, consulting, and teaching nonprofits across the U.S.,

Retention 112

Retention Culture Activism Values 112

Kivi's Nonprofit Communications Blog

SEPTEMBER 1, 2023

Let’s kick it off with the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. This week we have Instagram Reels news, storytelling techniques, social media post ideas, and more It’s time for Mixed Links… Here are Five Steps to More Creative Marketing.

Marketing 82

Marketing Marketing Culture Nonprofits 82

Candid

APRIL 13, 2023

This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization.

Nonprofits 105

Nonprofits Activism Communication Fundraising 105

Kivi's Nonprofit Communications Blog

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 89

Collaborations Communication Public and Nonprofit Management Marketing 89

Nonprofit Megaphone

DECEMBER 1, 2023

Newsletters and email marketing campaigns are one of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17% —substantially higher than the overall average of 21.33%. Easier said than done, right?

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Marketing Marketing 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 18, 2023

10 Essential SEO Strategies for E-Commerce Websites Search engine optimization is an essential part of any e-commerce website’s success. By following these ten tips, you can start building a strong SEO foundation for your business and begin to experience the benefits of increased visibility in search engines.

Production 93

Production Foundations Marketing Marketing 93

Kivi's Nonprofit Communications Blog

AUGUST 25, 2023

Montgomery, AL Welcome to Fridays on the Nonprofit Marketing Guide Blog when I share the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. Nonprofit Tech for Good talks about Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online. Need to up your bio game?

Marketing 73

Marketing Marketing Nonprofits 73

NonProfit Leadership Alliance

SEPTEMBER 6, 2022

Your nonprofit’s brand is your organization’s way of defining who you are and what makes your organization unique. Generally, when your nonprofit designs your website, you need to start by establishing what you want your brand to look like. Pay particular attention to your tone.

Nonprofits 130

Nonprofits Energy Communication Marketing 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. .

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Nonprofit Marketing Insights by GlobalOwls

JANUARY 14, 2023

5 YouTube SEO Strategies Every Nonprofit Organization Should Take Up. Looking for ways to make your YouTube videos rank higher? Here are five simple tips for a nonprofit organization to make its YouTube SEO stronger. But what exactly are these effective strategies? Strategy #1: Take your time to research keywords.

Nonprofit Organizations 96

Nonprofit Organizations Nonprofit Organizations Non-Profits Nonprofits 96

NonProfit Leadership Alliance

MARCH 8, 2023

Written by: Gabrielle Perham, MBA Reading Time: 5 minutes Most nonprofits experience some level of donor attrition over time. Whether a donor lapses because they lost interest in your organization or their capacity to give changed, it’s five times more cost-effective to regain lapsed donors than it is to recruit new ones.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. This is no less true when it comes to nonprofits. Through social media automation.

Marketing 143

Marketing Marketing Social Enterprise Social Enterprise 143

Nonprofit Marketing Insights by GlobalOwls

JULY 3, 2023

Crowdfunding Videos: 7 Ways They Will Help Your Nonprofit Campaigns Incorporating crowdfunding videos into your nonprofit campaigns can provide a multitude of benefits. We’ve curated the seven ways crowdfunding videos can help enhance your nonprofit campaigns. Keep reading!

Participation and motivation 98

Participation and motivation Nonprofits Nonprofit Organizations Nonprofit Organizations 98

Candid

JANUARY 31, 2024

Quick ways to build fundraising skills If your schedule is packed, consider intentionally setting aside a small amount of time—say, 15-20 minutes—to learn each week. Our team of librarians has curated responses to the questions we hear most from nonprofits. Fundraising-related entries include “ How do I find grants for my nonprofit?

Participation and motivation 98

Participation and motivation Fundraising Fundraising Collaborations 98

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. Won’t get your message across. Won’t improve your branding. Won’t persuade people to take your desired action. Unless the email is paired with a very important action… people must open your email. email accounts.

Communication 121

Communication Nonprofits Values Marketing 121

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Social Media.

Communication 127

Communication Public and Nonprofit Management Nonprofits Construction 127

Nonprofit Marketing Insights by GlobalOwls

JUNE 1, 2023

Hours and days are spent crafting a robust business strategy the company can follow to help them move closer to the targets. During planning, identifying the targets will help the marketing team create innovative ideas and strategies to help achieve this goal. Leading up to a new business quarter can be exciting for companies.

Marketing 98

Marketing Marketing Production Communication 98

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

Fundraising 119

Fundraising Fundraising Energy Retention 119

Bloomerang

NOVEMBER 15, 2023

In the vast landscape of nonprofit operations, volunteers are the unsung heroes who fuel the engine of change and community service. Each has a unique reason to volunteer—whether it’s for personal growth, community engagement, or a heartfelt connection to your cause. Why does your mission matter?

Recruitment 60

Recruitment Retention Non-Profits Values 60

Nonprofit Tech for Good

DECEMBER 30, 2019

To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online and on mobile, savvy nonprofits should prepare for an in-person fundraiser by maximizing their online tools used before, during and post event.

Fundraising 139

Fundraising Fundraising Communication Nonprofits 139